Robin Good: In analyzing what is going on in the brain when a potentially viral idea is intercepted, Matthew Lieberman (who designed the study with Emily Falk at UCLA) discovered something that confirms how important it is that an effective curator be "in tune" with his own audience.
Great curation is not just about "spinning" the newest and coolest, but to precisely cater to the specific audience interests, expectations and preferences.
Interesting, fascinating story. Truthful. Insightful. 8/10
Via Robin Good, Alejandro Tortolini, Manuel Gross