Innovation: Four Ways to Cultivate a Culture of Curiosity | Empresa 3.0 |
Innovation lessons from a video game non-profit.


HopeLab is a curious place.

The California-based nonprofit researches and designs video games and other technology products for kids. But they don’t create ones that involve sitting on a couch, staring at a screen, zapping warriors or aliens. Instead, HopeLab’s games help motivate players to take on healthy habits, to be more physically active (Zamzee) and even help fight cancer (Re-Mission 2).

The organization, a client of The Bridgespan Group, encourages the same sort of exploratory attitude in its employees. So it operates a bit differently than most. There are fun internal tools designed to prompt conversation and reflection. Meetings are positioned as problem-solving opportunities. People always take responsibility for their own actions and mistakes. And employees are given financial and moral support to pursue any kind of learning, from a cooking class to a photography cruise.

“We look at our culture as a product, just like Re-Mission and Zamzee are products,” says Pat Christen, president and CEO of HopeLab. “And we believe a culture of curiosity is key to innovation.”

HopeLab’s methods are replicable. Just consider these few principles:

Via Ricard Lloria