Emprendimiento, Innovación y Gerencia
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Emprendimiento, Innovación y Gerencia
Notas y comentarios que ayudan al arte de dirección y emprendimiento.
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PwC’s Carol Sawdye on Leadership and Living with a Sense of Urgency - Knowledge@Wharton

PwC’s Carol Sawdye on Leadership and Living with a Sense of Urgency - Knowledge@Wharton | Emprendimiento, Innovación y Gerencia | Scoop.it
PwC CFO Carol Sawdye battled cancer at 25 and lived through the Sept. 11 terrorist attacks. Those experiences changed how she viewed her career and life.
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Why All Entrepreneurs Should Start as Consultants

Why All Entrepreneurs Should Start as Consultants | Emprendimiento, Innovación y Gerencia | Scoop.it
I've co-authored this article with my friend Sam Ovens of Ovens Enterprises after a conversation we had about how we both got our entrepreneurial star
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Do I Still Need a Website?

Do I Still Need a Website? | Emprendimiento, Innovación y Gerencia | Scoop.it
Any sensible marketing strategy should necessarily focus on increasing your visibility in places where your intended audience resides. Your personal website
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Searching for jobs is Ordinary, but Creating jobs for oneself and others is Extraordinary.

Searching for jobs is Ordinary, but Creating jobs for oneself and others is Extraordinary. | Emprendimiento, Innovación y Gerencia | Scoop.it
Undergraduate and graduate students that pursue their higher education at various universities around the U.S.A undergo a bittersweet experience during the months of May and December every year. It is because they dream about and anticipate these two months throughout their student tenure. However, they also cause a lot of stress and anxiety among the soon-to-be graduates, as they transition from the safe and secure environment of their universities into the harsh world of work. Anyhow, new graduates need not feel stressed out and worried about their fast approaching commencement day, if they have prepared well for their most awaited transition during their student career. The question then arises, “How can new graduates look forward to their transition into the world of work by being proactive, instead of being reactive?”
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The next generation of workers thinks mobile-first - Future of work

The next generation of workers thinks mobile-first - Future of work | Emprendimiento, Innovación y Gerencia | Scoop.it
If your organization isn't putting the needs of tomorrow's workforce at the forefront of its strategy, then it could be seriously missing out on attracting and retaining younger talent.

That's according to a recent article on Apps Tech News, which explains how workplace attitudes are changing as growing members of Generation Z enter the workforce.
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Anatomy of a Startup’s Website - The Social Media Monthly

Anatomy of a Startup’s Website - The Social Media Monthly | Emprendimiento, Innovación y Gerencia | Scoop.it
When you start a business, you need to create a website as soon as possible. No business can survive without a strong online presence, so this should be near the top of your list of priorities. Here are the aspects that your startup business’s website should have at a minimum:
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First Impression: Your Website - The Social Media Monthly

First Impression: Your Website - The Social Media Monthly | Emprendimiento, Innovación y Gerencia | Scoop.it
As a business owner, it’s important to make sure your website kicks ass. This is a crucial part of the process of running a company. If you can get your website as good as it can possibly be then, you’re going to enjoy the success it brings.
Web Design
The most obvious way of ensuring that you have the best website in the business is to hire a web design team. This is crucial because you need to have experts working to help you perfect the site. A web design team will do this professionally and will know the tricks of the trade. And, it’s important to make sure you give your website the professional touch. There is an art to doing this, and you may not be in a position to do it yourself. So, your first course of action should be to sit down with a web design team. You can tell them exactly what you want to see from your website, and they will be able to advise you on the best course of action.
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A Complete Guide to Instagram for Business | Sprout Social

A Complete Guide to Instagram for Business | Sprout Social | Emprendimiento, Innovación y Gerencia | Scoop.it
Using Instagram for business has its advantages and you can get started by following these necessary steps.
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What Marketers Should Know About Snapchat's Update

What Marketers Should Know About Snapchat's Update | Emprendimiento, Innovación y Gerencia | Scoop.it
Snapchat announced a major update to its app, particularly its chat feature.
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Lean Practice: Cinch in the Waste

Lean Practice: Cinch in the Waste | Emprendimiento, Innovación y Gerencia | Scoop.it
This leap year, why not make the most of the additional day with the subtraction of waste?

Lean practice may be defined as the relentless pursuit of the strategic elimination of waste. Through the continuous refinement of practices and procedures, lean management seeks to produce more goods more quickly while using fewer resources — less factory space, fewer worker movements and fewer assembly steps. Although often associated with manufacturing — Toyota and Danaher are proponents — it is also applied in service settings such as Capital One Financial Corporation. Here we define three types of waste and provide a framework for their identification in production and service processes.[i]
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The 4 Things It Takes to Succeed in the Digital Economy

The 4 Things It Takes to Succeed in the Digital Economy | Emprendimiento, Innovación y Gerencia | Scoop.it
What companies need to get right.
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24 Ways Ordinary People Can Achieve Extraordinary Success

24 Ways Ordinary People Can Achieve Extraordinary Success | Emprendimiento, Innovación y Gerencia | Scoop.it
The most successful people are just like you, but they do a few things differently.
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9 consejos para optimizar tu página de Facebook de tu empresa

9 consejos para optimizar tu página de Facebook de tu empresa | Emprendimiento, Innovación y Gerencia | Scoop.it
Descubre los 9 consejos para optimizar tu página de Facebook de tu empresa y ser la primera en el buscador
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How to Start a Freelance Business and Keep Your Day Job: 10 Steps

How to Start a Freelance Business and Keep Your Day Job: 10 Steps | Emprendimiento, Innovación y Gerencia | Scoop.it
A comprehensive guide to starting a successful side business before you make your startup dream a full-time reality.
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A Complete Guide to Instagram for Business | Sprout Social

A Complete Guide to Instagram for Business | Sprout Social | Emprendimiento, Innovación y Gerencia | Scoop.it
Using Instagram for business has its advantages and you can get started by following these necessary steps.
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Start Prepping Now -- Generation Z Is En Route

Start Prepping Now -- Generation Z Is En Route | Emprendimiento, Innovación y Gerencia | Scoop.it
echnology-obsessed. Social-media crazed. Entitled. Unfocused. By now you’ve likely read a dozen editorials about Millennials and their effect on the American workplace. And by now you probably have several coworkers in their twenties and have been able to separate fact from fiction. (You also probably got them to help you figure out Twitter).

According to this study from the University of North Carolina, Millennials will make up 46 percent of the workforce by 2020. The influx of Millennials in the workforce has already posed a bit of a challenge for many companies, as it can be difficult to integrate this younger generation into the workplace. Considering Millennials’ needs and desires while balancing Baby Boomer expectations and practices is no easy feat. But, your company is making it work. Your company’s corporate culture has adapted to accommodate the new multi-generational workforce. You’ve managed to satisfy both the twenty-somethings and those in their forties and fifties. You can sit back and take a break from corporate restructuring for a while, right? Not quite.
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Cost Effective Marketing Methods For Startups - The Social Media Monthly

Cost Effective Marketing Methods For Startups - The Social Media Monthly | Emprendimiento, Innovación y Gerencia | Scoop.it
Startups, above all other types of business, have to be frugal with their cash. This extends to both the day-to-day running costs of a small company, as well as other aspects like a marketing budget. While you do have to spend money to make money, it can be very easy to overspend in all the wrong areas without producing results.
Often, business owners can get caught up in too much marketing that isn’t focused. It can be tempting to go all out with every kind of marketing effort under the sun. But from the outset, you have to try and find cost effective ways to reach the same goals.
This article will run down several ways that startups can cheaply market their business. The best thing about the modern age is that with an internet connection, it feels like the power of the world is at your fingertips. You can reach billions of users and engage them on levels you never thought possible. Truly creative Internet usage will be the key to your budget marketing campaign, so follow these tips and you’ll be well on your way to success.
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Why Are Websites So Vital For Business? - The Social Media Monthly

Why Are Websites So Vital For Business? - The Social Media Monthly | Emprendimiento, Innovación y Gerencia | Scoop.it
When new business owners are looking for advice, they’re often told to build a website. It’s one of the first things they’re told to do, as it’s very important. However, people never end up explaining why a website is so important for businesses. It’s one of those tips you’ll follow without really questioning it or asking for proof. Having realized this, we decided to do things a little differently and explain why exactly websites are so important for every business.

Make it through this article and you’ll be made fully aware of what a website can do for your company:
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101 Social Media Tools for Social Media Marketing and More

101 Social Media Tools for Social Media Marketing and More | Emprendimiento, Innovación y Gerencia | Scoop.it
We've put together a list of 101 social media tools you should know about. We've broken them down for you by category below.
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In Today's Digital World, the Sales Funnel Is Dead

In Today's Digital World, the Sales Funnel Is Dead | Emprendimiento, Innovación y Gerencia | Scoop.it
The sales funnel is not just changing -- it is completely and utterly dead, writes Jason John, CMO at Publishers Clearing House.
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How to grow your startup with no budget

How to grow your startup with no budget | Emprendimiento, Innovación y Gerencia | Scoop.it
As an entrepreneur, you master a wide range of skills: You're resilient, passionate, a leader, and always focused on your company’s success. The vast major
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La 'era del grafeno' está aún en nuestra imaginación

La 'era del grafeno' está aún en nuestra imaginación | Emprendimiento, Innovación y Gerencia | Scoop.it
Un gramo de grafeno cuesta 100 dólares. El precio de este material extraordinario y que promete revolucionar la industria y, en consecuencia, nuestras vidas no es el único obstáculo para su desarrollo. Este material flexible, muy resistente, transparente, impermeable, que tiene propiedades eléctricas, térmicas, ópticas y de tensión únicas aún necesita muchos años de investigación para ser un material omnipresente en el mercado.
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Why Everything You Know About Marketing Is Obsolete

Why Everything You Know About Marketing Is Obsolete | Emprendimiento, Innovación y Gerencia | Scoop.it
For one thing, how are you taking advantage of the fact that your customers are never offline?
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11 Bad Habits of the Least Effective People

11 Bad Habits of the Least Effective People | Emprendimiento, Innovación y Gerencia | Scoop.it
If you aren't learning the latest technologies, getting qualifications, or learning new tricks, the ambitious will rush ahead.
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