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Rescooped by Willinton Javier Ortiz from Management & Leadership
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz, Gladys Pintado
Willinton Javier Ortiz's insight:

Para construir tu marca personal, cuenta tu historia.

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Marty Koenig's comment, March 9, 2013 1:52 PM
Excellent video, Karen. When it comes to marketing and differentiating your offers from all the other ones out there just like yours, the only thing that matters it your story. I coach my clients on building their story from the ground up, so their marketing messaging oozes with who they are, why they are doing what they are doing, and what compelling reasons they should do business with with them, versus all the others out there. 99.9% of small businesses don't pay enough attention to their story - and often hide behind the website or landing page, without making it personal. People buy from people, period.
Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

Rescooped by Willinton Javier Ortiz from eMarketingEnEspañol
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¿Cómo conseguir que Internet hable de tu marca?

¿Cómo conseguir que Internet hable de tu marca? | Emprenderemos | Scoop.it

Interesante ejemplo de la ginebra Martin Miller’s, adaptando un viejo y conocido método “analógico” al mundo online.


Via JoséManuel Rodríguez
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Rescooped by Willinton Javier Ortiz from Gerencia y Redes Sociales
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Redes sociales y mercadeo, una mezcla exitosa para empresas

Redes sociales y mercadeo, una mezcla exitosa para empresas | Emprenderemos | Scoop.it
Las redes sociales han cambiado radicalmente la forma en que las personas interactúan y se comunican, y este fenómeno no es ajeno a las empresas. Twitter, Facebook, YouTube, LinkedIn, Google+, entre otras, son canales de comunicación potentes, que aglutinan a millones de potenciales consumidores, y que cada vez son más importantes dentro de las estructuras y estrategias de las compañías.

Via JoséManuel Rodríguez
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