The term brainstorming was coined over 70 years ago. Its use has been disproved for 50 years now. It is time to apply techniques which really enhance creativity like collaborative innovation.
Paul Berry and Clifford Block wrote about Brainstorming benefits in 1958 and raised the following question: Does Group Participation when using Brainstorming facilitate or inhibit Creative Thinking? Their results consolidated and published by Jochen Paulus in the journal “Bild der Wissenschaft” are as below:
"The candidates can’t do any better in groups since they hinder each other. Usually they have to wait until anyone else has finished speaking – and this inhibits creativity."
Admittedly, it is significant important for successful ideas to draw on others’ thoughts. The internet lists new methods and tools to generate ideas, named ideation as part of “Collaborative Innovation”