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5 Social Media Marketing Tips For Startups [Marty Note]

5 Social Media Marketing Tips For Startups [Marty Note] | Empreendedorismo e Inovação | Scoop.it

This content was created exclusivley for Scoop.it 

Marty Note
I've created four companies. I know about the wild ride of creating a company . I know and have interviewed (for ScentTrial on Technorati http://technorati.com/people/ScentTrail ) hundreds of startup entreprenuers. I've noticed one big difference between successful startups and those who end up working for someone else again:

Successful Startups are more OPEN!

Successful startups share, collaborate and engage. They harvest wisdom of crowds and use their social nets to tweak, modify and improve their business model, tatics, strategy and people. Social media can help open your startup up to success. 

5 Social Media Marketing Tips For Startups

Tip 1: Facebook Is Your Exclusive Club
You might be tempted to NOT have a Facebook page. "Too early," someone might say and they would be wrong. The faster you create a viable Facebook community the more traction every other digital asset and your company gets. There are 3 Facebook Usage Rules:


1. Listen more than you talk.

2. Contribute meaningful content TO Facebook.

3. Drive links OUT to your owned properties (websites, blogs, other social).

Ask questions. Treat your Facebook page like an exclusive clubhouse. People in your club love you and want to help. Let them. BTW, play for LIKES and SHARES since they help with SEO (Search Engine Optimization). LIKES and SHARES are the table stakes of social media marketing. 


You will learn how to phrase and share so your stuff gets picked up, commented on and shared. Wish I could give you a magic bullet, but experience is the best teacher because YOUR voice is different than MINE :).

One last FB tip. Pictures and video RULE. The more visual you can be, and this rule applies to everything you do, the more you are likely to win. 


Tip 2: Twitter Is The Radio of the Web
Twitter is where you announce stuff. Keep your "self-promotion" links to about 50%, Curate and follow others in your space. If you are creating mobile apps you might want to follow Luke Wroblewski, author of Mobile First, for example.


Be generous and people will be generous back. Be an ass and you won't last long. If you are young and arrogant try to be less so on social media (please :). Social media amplifies, so a little arrogance becomes an ego that won't fit in the room. Humble, kind and honest work well. When in doubt get someone you trust to read your stuff (btw, I do this kind of "how does it sound" review for lots of friends all the time :). 

Tip 3: Blogs Are Traffic Catchers
Blog early and blog often. The more you blog the more SEO traffic you catch, the more feedback you get and the stronger all of your digital properties become. Short 200 to 500 word posts are better than long posts (says the man famous for 1,000 blog posts LOL).


Long posts are great for search engine spiders but you sacrifice engagement, so I wouldn't suggest ANY startup write long blog posts. Pontification seems incongruous for "startup", so keep it short and post DAILY. 


If blogging gets good to you and you want to post more than daily CREATE a second blog since you don't want to step on your own blog posts. Remember the Facebook visual rule and ALWAYS have at least one picture or graphic in every post. 

Tip 4: YouTube Is TV
The BIG THREE social media tools for startups have to be Facebook for community, Twitter for announcement and YouTube for telling your story and engagement. If you are in the advanced social media class Scoop.it should be in your bag of tricks too, but only if you are masters of at least one other social media tool (because social media tools amplify each other and Scoop.it is a great HUB for all of your social media when you are ready).

Think of your startup as a reality TV show. There is always something on TV and you should be generating fresh content constantly and at an ever faster pace (see More and More, Faster and Faster, Better and Better : http://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html ).


Create content that creates and then successfully resolves (in your favor) cliff hangers. Humanize your widget. Make people CARE? Steve Sabol, the creator of NFL Films, famously said, "Tell me a fact and I remember, tell me a truth and I believe, tell me a story and it will live in my heart forever."


At first, you won't know what story to tell and that is ok. Start telling stories, any story, and you will get in a storytelling rhythm. Watch your feedback loops. How many visits on that story? How many LIKES, SHARES, COMMENTS and RETWEETS? 

When you detect patterns do more of the good patterns and less of the bad. Video is the prime medium for your storytelling because no one reads anymore AND because video is a better storytelling medium (when used by someone who knows what they are doing). You need help to create your first videos. Don't try to DIY this one.

Tip 5: People Not Things Sell
People want to buy YOU. Don't frustrate that desire; don't make your communication and website all about your widget. I got so frustrated with the typical startup "all about the widget" approach to selling I wrote People Not Things Sell (http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html ). 

Here is another important idea for startups. Social media and the web DO NOT FIX ANYTHING. The web and social media is a huge megaphone. If you don't know your Unique Selling Proposition (USP), your elevator pitch, your core values the web will not help you find them.


The web will point out inconsistency and sloppiness fast, very fast, so have your marketing act together. I just wrote about the need for self examination yesterday on another blog: http://scenttrailmarketing.wordpress.com/2012/10/23/five-types-of-courage-an-internet-marketing-fable/ )

Remember, social media is startups best friend. Have your core marketing act together and share, shar eand share more. Don't freak out. Keep calm and Retweet :). M  

  


Via Martin (Marty) Smith
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How GoPro Is Transforming Advertising As We Know It

How GoPro Is Transforming Advertising As We Know It | Empreendedorismo e Inovação | Scoop.it
Harnessing content created by the user is not just an affordable marketing strategy; it's also pretty powerful stuff.
Paulo Heleno's insight:

Everyone got a glimpse of the power of user-generated content thanks to GoPro’s recent financial disclosures leading up to its public offering. The company more than doubled its net income from 2010 to 2011 to $24.6 million but only spent $50,000 more in marketing costs to do it, according to Wall St. Daily. And GoPro repeated the feat in 2013, increasing marketing costs by only $41,000, but making $28 million more in net income.

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Quem quer concorrer à Bolsa de Empreendedorismo 2015?

Quem quer concorrer à Bolsa de Empreendedorismo 2015? | Empreendedorismo e Inovação | Scoop.it
O encontro está marcado para a próxima sexta--feira, dia 6 de Fevereiro, no Lagoas Park Hotel de Oeiras. A entrada é livre e a concurso estarão cinco mil euros.

Se tem uma ideia de negócio e precisa de apoio este encontro pode interessar-lhe. Na próxima sexta-feira, 6 de Fevereiro, no Lagoas Park Hotel em Oeiras, realizar-se-á a Bolsa de Empreendedorismo 2015, uma iniciativa da Comissão Europeia, que tem para oferecer cinco mil euros em prémios. O evento trará a Lisboa Pia Ahrenkilde-Hansen, directora na Direção-Geral da Comunicação da Comissão Europeia.

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China to create $6.5 billion venture capital fund to support start-ups

China to create $6.5 billion venture capital fund to support start-ups | Empreendedorismo e Inovação | Scoop.it
http://snip.ly/W29r

SHANGHAI (Reuters) - China will set up a government venture capital fund worth 40 billion yuan ($6.5 billion) to support start-ups in emerging industries, in its latest move to support the private sector and foster innovation.

"The establishment of the state venture capital investment guidance fund, with the focus to support fledging start-ups in emerging industries, is a significant step for the combination of technology and the market, innovations and manufacturing," China's State Council, the cabinet, said in a statement.

"It will also help breed and foster sunrise industries for the future and promote (China's) economy to evolve towards the medium and high ends," it said in the statement published in the government's website, www.gov.cn, referring to sectors which the government is promoting such as technology and green energy.

Read more here: http://snip.ly/W29r

 

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Marc Kneepkens's curator insight, January 16, 9:50 AM

China is making more strategic moves.

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Portugal Ventures - 10ª Call for Entrepreneurship

Portugal Ventures - 10ª Call for Entrepreneurship | Empreendedorismo e Inovação | Scoop.it

Está aberto o pré-registo para candidaturas à Décima Call For Entrepreneurship. A iniciativa visa possibilitar o acesso a investimento de capital de risco por parte de projetos de base científica e tecnológica nas fases de Seed e Start-up. Através das edições anteriores da Call For Entrepreneurship a Portugal Ventures já investiu em 40 start-ups com a ambição de se tornarem empresas de excelência a nível global.  Nesta décima edição, e pela primeira vez, serão realizados Open Days em parceria com os parceiros da rede Ignition Partners Network. Estas sessões são abertas às equipas promotoras de projetos candidatos à Call For Entrepreneurship, com o objetivo de esclarecer eventuais dúvidas dos empreendedores no acesso aos instrumentos de investimento de capital de risco.

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Microcrédito deu a mão aos novos empreendedores e está a arrebitar o comércio local

Microcrédito deu a mão aos novos empreendedores e está a arrebitar o comércio local | Empreendedorismo e Inovação | Scoop.it
Associação Nacional de Direito ao Crédito já ajudou cerca de 200 empresários a abrir negócio este ano, com recurso a pequenos empréstimos. O PÚBLICO foi conhecer alguns casos de sucesso em Lisboa e no Porto.

Ocupam lojas esvaziadas pela crise, à medida que encolhem os números do desemprego. São jovens licenciados com uma ideia, desempregados menos jovens mas ainda longe da reforma ou, simplesmente, pequenos empresários aos quais a banca fechou a porta. A Associação Nacional de Direito ao Crédito (ANDC) deu-lhes a mão e ajudou-os a subir os degraus do negócio, num caminho onde muitas vezes se fica para trás.

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“São precisos mais casos de sucesso” no empreendedorismo português

“São precisos mais casos de sucesso” no empreendedorismo português | Empreendedorismo e Inovação | Scoop.it
Fundador da Startup Braga argumenta que é preciso criar mais empresas em Portugal.

Carlos Oliveira fundou uma empresa que vendeu à Microsoft, foi secretário de Estado do empreendedorismo e encabeça agora uma incubadora de startups em Braga. De passagem por Lisboa para promover a Startup Braga, que foi inaugurada em Maio e onde estão 13 empresas, argumenta que o país teve nos últimos anos uma mudança de mentalidades no que diz respeito aos riscos de abrir uma empresa. Mas diz que o caminho a percorrer ainda é longo e que “são precisos mais casos de sucesso”.

Entre os problemas a resolver no empreendedorismo português, argumenta o ex-governante, está a necessidade de criar mais empresas, para que aumentem as probabilidades de surgirem negócios bem-sucedidos e que tenham impacto na economia. “Seria um tremendo insucesso se daqui a cinco anos não tivéssemos mais cinco ou seis casos de sucesso”, afirma.

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Lisbon Investment Summit reúne investidores e empreendedores

Lisbon Investment Summit reúne investidores e empreendedores | Empreendedorismo e Inovação | Scoop.it
TeK TeK Expert - Lisboa será a capital europeia do empreendedorismo durante dois dias no final desta semana, graças à passagem pela capital do Lisbon Investment Summit.

Com presença garantida no evento estão business angels, algumas das principais capitais de risco da Europa e um leque alargado de startups, que asseguram uma agenda recheada de apresentações sobre os temas do empreendedorismo e financiamento de novos projetos. 
Entre os nomes convidados estão o CEO da Bulldog Gin, Anshuman Vohra; Kristo Kaarmann, CEO da TransferWise; James Gill, CEO da Gosquared ou Mike Butcher, editor do TechCrunch. 

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Crowdfunding já atingiu quase 1,2 milhões em Portugal, mas continua aquém da Europa

Crowdfunding já atingiu quase 1,2 milhões em Portugal, mas continua aquém da Europa | Empreendedorismo e Inovação | Scoop.it
Em apenas três anos, o financiamento através da multidão teve um forte crescimento e as plataformas nacionais acreditam que continuará a ganhar adeptos. Ainda assim, Portugal é um dos mais atrasados nesta área em comparação com outros países europeus.

Dois designers gráficos, dois arquitectos e uma grande vontade de ver as fotografias de volta às paredes das casas e não apenas esquecidas nos dispositivos digitais. Foram estes os ingredientes necessários para nascer a Onframe, o projecto que obteve maior apoio financeiro através de crowdfunding em Portugal no ano passado. Este é só um dos negócios financiados através da multidão no país, num momento em que o investimento global já ultrapassa um milhão de euros, apesar de continuar muito aquém da média europeia.

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Anje - Calçada portuguesa vence Prémio do Jovem Empreendedor

Anje - Calçada portuguesa vence Prémio do Jovem Empreendedor | Empreendedorismo e Inovação | Scoop.it
Produzir e comercializar placas da calçada portuguesa para exportação é a inovadora missão da CALX, startup distinguida com o Prémio do Jovem Empreendedor. O galardão da ANJE - Associação Nacional ...
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Elon Musk's Patent Move Made Him the King of Social Last Week

Elon Musk ruled social media last week after he announced that Tesla Motors would open up its patents to its competitors in the name of the "advancement of electric vehicle technology."

After making the announcement in a blog post on Thursday, June 6, the much buzzed-about CEO was mentioned 15,711 times on Twitter and other social media platforms according to data collected for Inc. by social media intelligence company Synthesio. The following day, Musk mentions surged to 17,797 on Friday. 

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Alibaba Leads a Startup Boom in China

Alibaba Leads a Startup Boom in China | Empreendedorismo e Inovação | Scoop.it

Chinese e-commerce giant Alibaba is about to go public with a $150 billion valuation. What does that say about startup opportunities in China? Nils Pihl has spent 18 months building what he calls cutting-edge software to crunch "really big data sets." But instead of going to Silicon Valley, the 27-year-old Swede and his four colleagues have been working on his invention from a small apartment overlooking smoggy northwest Beijing. In typical startup fashion, they've raised hundreds of thousands of dollars after countless pitch meetings and were racing to prepare their product for launch. Their investors are in Beijing as well as the U.S.

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Sources for founders’ secret-sauce ideas - FT.com

Sources for founders’ secret-sauce ideas - FT.com | Empreendedorismo e Inovação | Scoop.it

How does an entrepreneur get inspiration? The challenge is not to come up with just one idea but the next one and the next to take a business forward, whether for another product, a new market or an adjustment to a basic service. FT asked

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Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important.

Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important. | Empreendedorismo e Inovação | Scoop.it
Understanding your role can shape how your business grows and evolves.

It’s National Small Business Week. Hooray! Small businesses are the backbone of this country. They create jobs, come up with new ways of doing old things, and help keep money in the local community. Without small businesses, we’d be in a bigger economic mess.

Among those of us with small businesses, there’s confusion between the terms Small-Business Owner and Entrepreneur. Both can have small businesses, but they have different styles of leadership and thoughts on running their business. One is not better than the other, they’re just different. How do you fit in to these 4 scenarios?

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How Drug Company Gilead Outpaces Its Competitors—And Common Diseases

How Drug Company Gilead Outpaces Its Competitors—And Common Diseases | Empreendedorismo e Inovação | Scoop.it
It can take up to 15 years to bring a lifesaving drug to market. Gilead operates at the speed of need.

When you’re bringing life­saving drugs to market almost as fast as you can develop them, you’re going to forget your jacket now and then. Over the past few years, Gilead has ushered through four effective new treatments for HIV alone. In late 2013, the company released a drug called Sovaldi, a breakthrough treatment for hepatitis C, which affects at least 130 million people globally, ravages the liver, and claims up to 500,000 lives annually. 

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Andreessen Horowitz reveals the 16 trends it’s closely watching

Andreessen Horowitz reveals the 16 trends it’s closely watching | Empreendedorismo e Inovação | Scoop.it

http://snip.ly/QPOU

Entrepreneurs with fundraising aspirations may want to take note.

It’s hard to predict what startups Andreessen Horowitz wants to get behind. The venture capital firm—arguably one of the most influential in the tech industry—invests in about 1 out of every 100 deals that come its way, making decisions not based on particular themes or topics, but rather people and ideas. That’s fine and dandy, but it’s not much to work off of for entrepreneurs, all of whom are inclined to believe they’re on the cusp of the next big thing, when they’re raising money.
Pulling back the curtain a bit, partners at Andreessen Horowitz recently revealed 16 trends they’re closely watching. The list is likely to change with time, but it at least provides a snapshot of the firm’s thinking at the start of 2015.

http://snip.ly/QPOU

 

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Marc Kneepkens's curator insight, January 24, 9:21 AM

Here is the line-up for what the VC industry is looking for. Take a good look at these.

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CGD - Caixa Empreender Award - Caixa Capital destaca projeto mais promissor

CGD - Caixa Empreender Award - Caixa Capital destaca projeto mais promissor | Empreendedorismo e Inovação | Scoop.it

Major European investors such as DN Capital, Forbion Capital Partners, e.ventures, Vesalius Biocapital, Riverside, Evonik Venture Capital, Vertis SGR, Capival, EIF - European Investment Fund, EBAN - The European Trade Association for Business Angels, amongst others, are attending Caixa Empreender Event, on 27th January (Lisbon). It will be a great opportunity to reach some top tier European investors and to know about their work and what they are looking for.

Only 12 days remain until Caixa Empreender. Join us in the first event that brings together the 3 main acceleration programs in Portugal, Lisbon Challenge, Building Global Innovators and Act by Cotec, with show-cases of the most promising startups – 25 companies pitching.

We will also have 7 companies competing for “Caixa Empreender Award”, which will allow one of them to double the financing already received by Caixa Capital.

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Startup Turns Hundreds of Vehicles into WI-Fi Routers in Portugal

Startup Turns Hundreds of Vehicles into WI-Fi Routers in Portugal | Empreendedorismo e Inovação | Scoop.it
The northern Portuguese port city of Porto is now home to the largest and most advanced vehicular Wi-Fi network in the world. The network, built by a startup that originated in the city itself but is now headquartered in California, consists of over 600 wireless router-toting vehicles — buses, cars and even garbage trucks — and is responsible for providing wireless internet connectivity to around 70,000 people each month, who would’ve otherwise had to rely on cellular data.
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Conferência Internacional Biomarine | Câmara Municipal de Cascais

Conferência Internacional Biomarine | Câmara Municipal de Cascais | Empreendedorismo e Inovação | Scoop.it
A economia do mar vai trazer a Portugal, uma das mais importantes reuniões empresariais do sector a nível mundial, a BioMarine Business Convention, que colocará no Centro de Congressos do Estoril mais de 300 presidentes-executivos (CEO) de empresas e executivos públicos especializados no desenvolvimento de indústrias relacionadas com os bio-recursos marinhos de mais de 30 países.
Segundo a BioMarine, Portugal não só tem potencial, mas quer ser um dos líderes do crescimento mundial nesta área de negócio, baseando-se nas vantagens competitivas de ter uma vasta dimensão de área marítima sob a sua jurisdição; de dispor de forte biodiversidade marinha; de deter forte abundância de matérias-primas provenientes do mar; de ter um forte capacidade instalada no sector de pesquisa e desenvolvimento, com mais de 50 centros de centros de pesquisa e tecnologias associadas ao mar; e de apresentar uma vontade política, consubstanciada na recentemente aprovada Estratégia para o Mar 2013/2020, com destaque para ao desenvolvimento das indústrias bio-marinhas e de biotecnologia marinha
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Entregues chaves a mais de 30 novos projectos de Start-Up em Lisboa

Entregues chaves a mais de 30 novos projectos de Start-Up em Lisboa | Empreendedorismo e Inovação | Scoop.it
O ministro da Economia, António Pires de Lima, e o presidente da Câmara de Lisboa, António Costa, entregaram hoje as chaves a mais de 30 novos projetos empresariais apoiados pela incubadora 'Start-Up Lisboa'.Arrendar uma casa sem custos durante al...
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Google Ventures is coming to Europe with a $100 million fund for startups - The Next Web

Google Ventures is coming to Europe with a $100 million fund for startups - The Next Web | Empreendedorismo e Inovação | Scoop.it

Google has confirmed that it is launching a European arm of its Google Ventures VC fund, following media speculation last week. The company’s first European fund is $100 million and it will be used “invest in the best ideas from the best European entrepreneurs, and help them bring those ideas to life”.

The company has an initial team of four general partners at its European office in London, which the Financial Times reports includes Google Europe exec Eze Vidra, entrepreneur Tom Hulme, angel investor Peter Read, and Code.org UK head Avid Larizadeh. In addition, they are joined by existing Google Ventures partner MG Siegler, who will remain involved with the US arm but serve as a temporary “liaison” to Europe, Google says.

 

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Digital health startups have taken $2.2B in funding so far in 2014, already besting 2013 total (report)

Digital health startups have taken $2.2B in funding so far in 2014, already besting 2013 total (report) | Empreendedorismo e Inovação | Scoop.it

The digital health space has continued to heat up, and it’s looking like 2014 will be a big year for investment in the space.A new Rock Health report says that halfway through 2014 more than $2.2B has been invested in digital health startups. That’s already more than the $1.97 billion invested in the space during all of 2013, and 2013 was a record year for funding in the space.“We’re seeing a lot of tailwinds from healthcare reform,” Rock Health managing director Malay Gandhi told VentureBeat Monday. “Healthcare reform has put a lot of pressure on existing stake holders to reduce costs, and startups in the top categories have a direct effect on those pain points.”The most active venture capital firms in the space were Qualcomm Ventures, Andreessen Horowitz, Bessemer Venture Partners, Emergence Capital, Google Ventures, Matrix Partners, and Venrock.The largest funding deals so far in 2014 include NantHealth ($135 million), Flatiron Health ($130 million), Alignment Healthcare ($125 million), Proteus ($120 million), MedHOK ($78 million), Lumeris ($71 million), Zenefits ($67 million), and Doximity ($54 million).Year over year, the amount invested in digital health startups grew by more than 160 percent, the Rock Health report claims.

 

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Marc Kneepkens's curator insight, July 4, 2014 1:46 PM

Another booming sector in the startup arena.

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Sessão de Encerramento do Programa COHiTEC

Sessão de Encerramento do Programa COHiTEC | Empreendedorismo e Inovação | Scoop.it

Realiza-se no próximo dia 1 de julho, entre as 14 e as 19 horas, a sessão de encerramento da ação de formação em comercialização de novas tecnologias Programa COHiTEC.

Na sessão, vão ser apresentados 16 projetos de negócio de base tecnológica, que foram desenvolvidos ao longo de quatro meses por equipas multidisciplinares compostas por investigadores de universidades e centros de investigação nacionais e por alunos de gestão da Porto Business School e do INDEG-IUL ISCTE Executive Education.

O evento tem entrada livre, devendo ser efetuada confirmação de presença através de preenchimento do formulário disponível aqui.

Evento em inglês.

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Um construtor e um produtor de espectáculos premiados por empreendedorismo

Um construtor e um produtor de espectáculos premiados por empreendedorismo | Empreendedorismo e Inovação | Scoop.it

Prémio Diáspora, da Cotec, distingue anualmente portugueses no estrangeiro.

As raízes do negócio de Jorge da Costa começaram na geração anterior. O empresário português tinha 12 anos quando, em 1968, chegou à África do Sul. O pai emigrara quatro anos antes e achou que era altura de levar a família. De agricultor em Portugal tinha-se transformado em pedreiro e de pedreiro transformou-se em construtor. Jorge da Costa segui-lhe as pisadas e fundou com os irmãos uma empresa de construção de espaços empresariais. Foi nesta sexta-feira um dos dois emigrantes portugueses que recebeu o Prémio Diáspora, atribuído anualmente pela associação empresarial Cotec.

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These Are The 9 Hottest Startups In Los Angeles

These Are The 9 Hottest Startups In Los Angeles | Empreendedorismo e Inovação | Scoop.it

LA is home to 892 startups. These yare some of the biggest.The tech scene in Los Angeles has been heating up lately. Disney bought Maker Studios for $950 million, Facebook bought Oculus VR for $2 billion, and Apple recently scooped up Beats for $3.2 billion. Meanwhile, ad tech startup Rubicon recently went public. Throughout all of Los Angeles, there are 892 startups, according to an open source map called Represent.La.

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How to Attract (and Keep) Your First 100 Customers

How to Attract (and Keep) Your First 100 Customers | Empreendedorismo e Inovação | Scoop.it

If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand.

 

So you’ve got a great product that you believe solves a major issue in your chosen niche. That’s great -- but running a successful startup isn’t just about you. The real question is, how do you go about getting others to recognize this value and adopt your proposed solution?

Every young business faces the challenge of acquiring its first users, but before we dive into specific strategies for doing just that, it’s important to remember who these first customers are and what they mean for your company.

 

Very few startups hit the market fully-fleshed out with every feature working perfectly. As a result, your initial launch isn’t generally the best time to try to drive massive growth, whether through paid ad campaigns, referral programs or other common growth hacks. 

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