CoolBizCollective
Follow
Find
835 views | +0 today
CoolBizCollective
CoolBizCollective
All about criative enterpeurnership..
Curated by Dário Viegas
Your new post is loading...
Your new post is loading...
Rescooped by Dário Viegas from Digital Marketing & Communications
Scoop.it!

Marketing Strategy for the Digital Age

Marketing Strategy for the Digital Age | CoolBizCollective | Scoop.it
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.

Via Alex Butler
more...
Nedko Aldev's curator insight, May 22, 2013 3:08 AM

add your insight...

 
gillkelley's curator insight, May 22, 2013 4:05 AM

6 useful tips for digital marketing - it's always interesting to read different people's views!

Charity WIlls's curator insight, May 25, 2013 3:43 AM

Marketing Strategy for the Digital Age

Rescooped by Dário Viegas from SOCIAL MEDIA ECOSYSTEM
Scoop.it!

11 Simple Concepts to Become a Better Leader

11 Simple Concepts to Become a Better Leader | CoolBizCollective | Scoop.it
Being likeable will help you in your job, business, relationships, and life. I interviewed dozens of successful business leaders for my last book, to determine what made them so likeable and their

 


Via Florinel Nicolai Deciu
more...
Florinel Nicolai Deciu's comment, May 24, 2013 5:06 PM
You're welcome :)
Rescooped by Dário Viegas from Knowledge Broker
Scoop.it!

10 Little-Known Apps That Entrepreneurs Can’t Live Without

10 Little-Known Apps That Entrepreneurs Can’t Live Without | CoolBizCollective | Scoop.it

Everybody knows Evernote and Dropbox. Here's a sneak peek at the next wave of productivity apps that top entrepreneurs like Tim Ferriss, Seth Godin, and Guy Kawasaki are working with daily.


Via Kenneth Mikkelsen
more...
No comment yet.
Rescooped by Dário Viegas from Knowledge Broker
Scoop.it!

How Reframing A Problem Unlocks Innovation

How Reframing A Problem Unlocks Innovation | CoolBizCollective | Scoop.it

Mastering the ability to reframe problems is an important tool for increasing your imagination because it unlocks a vast array of solutions. Taking a different perspective can lead to stunning breakthroughs in any industry.

 


Via Kenneth Mikkelsen
more...
Ivon Prefontaine's curator insight, May 6, 2013 7:24 PM

This reminds me of Ellen Langer's work and the asking of different questions so students and adults are not locked into one possible answer.

Rescooped by Dário Viegas from Business Improvement
Scoop.it!

6 Strategies for Transforming Ideas Into Results

6 Strategies for Transforming Ideas Into Results | CoolBizCollective | Scoop.it

Via Daniel Watson
more...
Daniel Watson's curator insight, May 21, 2013 9:50 AM


Many older business owners, will have grown up with the saying "the way to hell is paved with good intentions" ringing in their ears, and as a consequence will tend to avoid running with too many ideas at once.


Unfortunately, youthful enthusiasm, impatience and failing to be strategic about the process of integrating new ideas into a business, causes many younger business owners and managers to see their ideas fail to pass the implementation test.


This excellent article, suggests that suceeding in business is all about turning ideas into action quickly and efficiently, and it provides six strategies to help you to transform your business ideas into real results.

CAEXI BEST's curator insight, May 21, 2013 7:43 PM
6 stratégies pour transformer les idées en résultats
Rescooped by Dário Viegas from Small Business Marketing
Scoop.it!

7 Steps to Business Growth

7  Steps to Business Growth | CoolBizCollective | Scoop.it

Excerpted from the article:

 

Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it’s at for the small business.

 

1) Ideal customer (IC) – How would someone spot our ideal customer? What do they look like, what do they think, where do they live, work and play? How do we locate them? What is their pain? Is there a behavior that signals they are ideal? What triggers their desire to solve their problem? What do they get when they hire us?

The goal of this phase of planning is to complete a picture of the ideal customer – one that values your unique approach. Look to your most profitable clients that also tend to refer business for clues.

2) Value proposition (VP) – Why do people buy from us rather than our competitors?This is a hard one for some companies to nail and you might have much better luck spending some time asking your customers why they buy from you, stay with you and refer you. Listen very carefully to the stories the tell for clues to your value proposition. There are a handful of proven value propositions, but the key is for you to find and commit to something that clearly differentiates.

3) Strategy Hourglass (SH) – Where are our gaps in customer engagement? I believe that process of growing a customer centric business lies in developing a mindset that focuses on the act of logically moving customers and prospects through seven stages of engagement – know, like, trust, try, buy, repeat and refer. The Marketing Hourglass is a tool I’ve used with hundreds of business owners to help create a focus on customer engagement.

4) Primary objectives (PO) – What are our 2-3 highest priority objectives for growth?One of the things the derails growth most often is too many goals and objectives. Most business can only focus on a couple of initiatives at any give time. You must identify andcommit to no more than three priorities and then go to work on creating the projects and tasks needed to pull these off. And, you must say no to the idea of the week that shows up to knock you off course.

5) Revenue streams (RS) – How can we create more streams of revenue? There are only three ways to grow: add more customers, increase the average transaction size, increase the number of purchase per customer. It’s actually easier to sell more to existing customer than add new customers. What services or products could you add? What packaging, pricing or promotion could you realign? What new markets or segments could you enter?

6) Strategic relationships (SR) – What relationships do we need to develop? This is probably one of the greatest untapped opportunities for growth. What marketing partners could be motivated to promote and co-market your business? What joint ventures would allow you to tackle new work? What vendors or suppliers could help you grow? What competitors could become cooperative partners for new venture, markets or work?

7) Key indicators (KI) – What metrics impact our growth most? Most businesses can tell you how much revenue they did last month and how much money they have in the bank. By tracking things like % or leads converted, % or business via referral, cost to acquire a new customer and % of customers likely to refer you can take control of the things that actually impact your growth in near real-time. Here are 7 key indicators that I believe should be part of the picture.


Via Gaurav Pandey
more...
Gaurav Pandey's curator insight, May 18, 2013 1:04 AM

John highlights some good points in the article.  Anyone who has been seriously involved business strategy would agree with John on all counts. However, each of these points can be explained in details and further elaborated upon. As it is, the article is succinct and would serve as a good prototype to any business interested in developing a detailed growth strategy.  

I would like to add/highlight a few points which I found missing (partly or entirely) in the article.

 

1.        According to me, among the most important factors that affect a business' growth are planning and implementation. While this may sound pretty straightforward, it is in fact a lot more complex. Planned growth comes about as a combination of several factors, such as timing of expansion, not losing sight of the organisation's strategic focus and assessing in an unbiased manner the if the organisation in question is ready to absorb the impact such an expansion may bring.  

The second part, i.e., implementation involves identifying the stresses that growth normally puts on an organisation's processes, controls, people, cash flow etc. Effective implementation involves being prepared in advanced for any negative fallout that may result from the incremental nature of growth. The best way to grow is to consider all the aforementioned points and place safe bets and avoid large risks. 

 

2.       The next point I'd like to mention is how important it is to embrace new technologies (for most businesses). Let's take the role of a Business Development Manager for example. This seemingly well-defined role has seen so many changes over the years, not so much in the end result you are trying to achieve, but more in how you go about getting there. With digital media having exploded as it has, there are potentially many more avenues for a Business Development Manager to reach out to people, generate leads and use their time much more efficiently. The balance that had previously existed has all but gone and today one of the biggest prerequisites for such a role would be social media savvy and a willingness and ability to embrace new technologies. Of course, this was just an example and similar notions apply for other roles as well. A twitter-friendly CEO, staff who are aware of their responsibilities when on social media etc. This is the new way business is done and companies which take these into account while hiring or expanding tend to reap the benefits by gaining a head start over those who have yet to jump onto the bandwagon.

 

3.       The third and most important point is Customer Centricity. John's touched upon the subject in the article but I'd like to go a little further especially in context of growth plans we are talking about. Whenever an organisation decides to grow it either targets new customers or builds upon its existing customer-base. If the growth plan involves creating a new customer segment, the company needs to redefine its Customer Value Proposition specifically targeted at its new audience. Also, due-diligence in choosing your market and identifying the right customer –product mix is the key to a successful venture. On the other hand, if the expansion strategy involves a company's existing customer base, the focus should be on creating brand advocates and ensuring they are treated well and have a say of some sort in the expansion strategy.  These customers are your biggest assets and their feedback goes a long way in ensuring your future plans include ideas which have worked for you in the past.

 

(I plan to write a blog post soon elaborating these points in more detail.)

If you have any comments and questions, please feel free to share. Cheers! 

Gaurav Pandey's comment, May 20, 2013 8:15 AM
Thanks for sharing, Dario!
Rescooped by Dário Viegas from creative process or what inspires creativity?
Scoop.it!

29 Ways To Keep Your Creative Juices Flowing Every Day [Chart] - Bit Rebels

29 Ways To Keep Your Creative Juices Flowing Every Day [Chart] - Bit Rebels | CoolBizCollective | Scoop.it
This chart lists 29 ways to keep your creative juices flowing during your workday. They are simple, no hassle adjustments you can make to invite creativity.

Via stan stewart
more...
No comment yet.
Rescooped by Dário Viegas from Financial Blogger
Scoop.it!

16 Quick Tips to Become a Better Networker

16 Quick Tips to Become a Better Networker | CoolBizCollective | Scoop.it

Via Daniel Watson, Zolar
more...
Zolar's comment, May 15, 2013 7:39 AM
networking is important to success.. i hope it will help my business
Denyse Drummond-Dunn's curator insight, May 16, 2013 10:08 AM

Great tips on how to do more of what we all know we should be doing more of.

 

Rescooped by Dário Viegas from Developing Creativity
Scoop.it!

Creative People Say No — Thoughts on creativity

Creative People Say No — Thoughts on creativity | CoolBizCollective | Scoop.it

A Hungarian psychology professor once wrote to famous creators asking them to be interviewed for a book he was writing. One of the most interesting things about his project was how many people said “no.”


Via Douglas Eby
more...
No comment yet.
Rescooped by Dário Viegas from Business Improvement
Scoop.it!

Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | CoolBizCollective | Scoop.it

Via Daniel Watson
more...
CAEXI BEST's curator insight, May 19, 2013 8:58 PM
Top huit petits Conseils Marketing Business
Phil Lauterjung's curator insight, June 11, 2013 10:35 AM

add your insight...

 
Rescooped by Dário Viegas from It's Your Business
Scoop.it!

6 Tips for Working the Room at a Networking Event

6 Tips for Working the Room at a Networking Event | CoolBizCollective | Scoop.it
You can't hide behind your computer screen anymore. Now is the time to build your network's size and effectiveness by getting out and meeting new people face to face. According to Harvard Business School, ...

Via The Fish Firm
more...
Louisa Mesnard's comment, May 17, 2013 4:24 AM
Fascinating article ! Thanks
Ben Saylor's curator insight, May 17, 2013 8:24 AM

Excellent article for those just entering the workforce or trying to get back into the workforce...

Anh P. Tran's curator insight, May 19, 2013 7:57 PM

Be yourself, have fun and make an impact. Make lasting connection by delivering on any commitments made during a networking event. 

Rescooped by Dário Viegas from Empreendedorismo e Inovação
Scoop.it!

Portugal Ventures - Call for Entrepreneurship

Portugal Ventures - Call for Entrepreneurship | CoolBizCollective | Scoop.it

The Call For Entrepreneurship is the entry point to the Ignition Programme, a new initiative led by Portugal Ventures to promote investment for market-oriented scientific and technological projects in the Seed Capital phase.

The Ignition Programme is an initiative included in the Programa+e+i.
The Venture Capital funds managed by Portugal Ventures are backed by the European Union through FINOVA/COMPETE and POR LISBOA.

Portugal Ventures expects to invest up to 20 million Euros per year in its Ignition Programme.


Via Paulo Heleno
more...
No comment yet.
Scooped by Dário Viegas
Scoop.it!

Small Realizations of Big Entrepreneurs - Infographic

Small Realizations of Big Entrepreneurs - Infographic | CoolBizCollective | Scoop.it
This infographic very simply describes the life paths of two big entrepreneurs who built their businesses on one realization.
more...
No comment yet.
Rescooped by Dário Viegas from Technology in Business Today
Scoop.it!

Is Starting A Business Safer Than Your Job? [Infographic]

Is Starting A Business Safer Than Your Job? [Infographic] | CoolBizCollective | Scoop.it
With a slow economy, many people have turned to entrepreneurship as a means to pay the bills. Which begs the question, what's better today -- getting a job

Via TechinBiz
more...
No comment yet.
Scooped by Dário Viegas
Scoop.it!

Creative Inspirations from the Fast Company 100 Most Creative People in Business 2012

Creative Inspirations from the Fast Company 100 Most Creative People in Business 2012 | CoolBizCollective | Scoop.it
In its June 2012 issue, Fast Company singled out its list of The 100 Most Creative People in Business 2012. The list is an intriguing compilation of people and teams applying creativity globally in...
more...
No comment yet.
Rescooped by Dário Viegas from Knowledge Broker
Scoop.it!

The Science of Serendipity in the Workplace

The Science of Serendipity in the Workplace | CoolBizCollective | Scoop.it
Firms are thinking up new ways to encourage interactions among employees, going so far as to squeeze workers into smaller spaces and install trivia games on elevators.

Via Kenneth Mikkelsen
more...
No comment yet.
Rescooped by Dário Viegas from Knowledge Broker
Scoop.it!

Pivot Thinking: The Neuroscience of Design

The latest findings in cognitive science and neuroscience that helps explain the thinking behind design thinking. This includes a concept called "pivot thinking" which is the cognitive ability to reframe a problem or move in a new direction.


Via Kenneth Mikkelsen
more...
Laurent Herbillon's curator insight, May 19, 2013 4:05 AM

Interesting approach helps to understand the process behind

Rescooped by Dário Viegas from Business Brainpower with the Human Touch
Scoop.it!

Culture of Purpose: A Business Imperative | 2013 Core Beliefs & Culture Survey

Culture of Purpose: A Business Imperative | 2013 Core Beliefs & Culture Survey | CoolBizCollective | Scoop.it

There is a link between organizations that instill a sense of purpose and their long-term success, says a new survey just released by Deloitte. Yet, businesses are still not doing enough to create this sense of purpose and make a positive impact on all stakeholders.  In fact, according to the report, 91% of respondents who said their company has a strong sense of purpose also said their company has a history of strong financial performance.  However, 68% of employees and 66% of executives believe businesses do not do enough to create a sense of purpose and deliver meaningful impact.  So says Deloitte Chairman Punit Renjen who has been out and about evangelizing for the power of purpose.   “Our research reveals the need for organizations to cultivate and foster a culture of purpose,” says Chairman Renjen.


Via Vicki Kossoff @ The Learning Factor
more...
Vicki Kossoff @ The Learning Factor's curator insight, May 21, 2013 5:40 PM

The 2013 Deloitte Core Beliefs & Culture survey found that the organizations that focus beyond profits and instill a culture of purpose are more likely to find long-term success.

Tracy Cuajao's curator insight, August 22, 2013 8:16 PM

Organizational purpose is underpinned with core values.

Rescooped by Dário Viegas from creative process or what inspires creativity?
Scoop.it!

70 year old Creativity Technique That Is Still Relevant Today

70 year old Creativity Technique That Is Still Relevant Today | CoolBizCollective | Scoop.it
An interesting 70 year old book is gaining popularity again in the creativity and innovation fields

Via stan stewart
more...
Rescooped by Dário Viegas from Financial Blogger
Scoop.it!

The Small Business Guide To YouTube

The Small Business Guide To YouTube | CoolBizCollective | Scoop.it

Via Daniel Watson, Zolar
more...
Marc Kneepkens's curator insight, May 14, 2013 3:08 AM

Some articles on Business Funding Insider: http://www.business-funding-insider.com/business-funding-resources.html

José Antônio Carlos - O Professor Pepe's curator insight, May 14, 2013 7:24 AM

Aqui um outro exemplo de como uso de ferramentas de baixo custo, no caso o YouTube, pode ajudar a pequena empresa a se mostrar par potenciais consumidores

Tia Ribary's curator insight, May 17, 2013 2:37 PM

Getting geared up to shoot my own first YouTube video, this article came at the perfect time. If you are unsure about ANY topic this graphic/map points to, just click the "NO" and you'll be taken to a wealth of information on that very topic.

 

What a great way to deliver specific content!

Rescooped by Dário Viegas from Small Business Marketing
Scoop.it!

Advertising for Startups

Advertising for Startups | CoolBizCollective | Scoop.it

Excerpted from the article:

 

Strategy #1: Try to Get Permission

Seriously consider offering something in exchange for a visitor's email address. It can be a free trial, a free report, or maybe even a free book. But gaining the means and permission to contact that customer again will increase your conversion rate over time in most cases. There is great power in an email list.

Strategy #2: Use Advertising to Test

Use advertising as a testing tool rather than a long-term stream of customers. Very few startups can withstand the cash outlay required to turn advertising into a marketing activity with positive ROI. Even if you figure it out, advertising is a volatile marketing medium. Prices increase rapidly in online advertising as new competition crops up or prospects grow bored of your ad and your click through rate drops. When this happens, all of the time you invested in optimizing your ad campaign is *poof*...gone. So instead of relying on ad traffic as an ongoing stream, use it for what it's best at: the ability to generate a slew of visitors very quickly, and to be turned off just as quickly.


Via Gaurav Pandey
more...
Gaurav Pandey's curator insight, May 14, 2013 11:50 AM

Like most things in marketing, there's no one-size-fits-all approach here. 

Depending on your niche, you'll need trial and error to identify the channel that best works for you. Eg. if you are a business selling designer clothes to women, Pinterest should one of your first choices. 

Likewise, there are other platforms for other niches. 

 

Additionally you can try Inbound Marketing by setting up your website/blog along with a decent SEO strategy. in addition there is social media, which is a great way to get organic traffic to your blog/website. 

 

Would you like to share your ideas on the topic? Please feel free to drop in a comment or two. 

Rescooped by Dário Viegas from creative process or what inspires creativity?
Scoop.it!

Turning Adversity into Creative Growth

Turning Adversity into Creative Growth | CoolBizCollective | Scoop.it
There's little doubt that trauma can be immensely painful, often leaving deep emotional and psychological scars long after the stressful experience has passed. But can there be a silver lining for creativity?

Via stan stewart
more...
Ivon Prefontaine's curator insight, May 16, 2013 9:43 AM

We find the light in the darkness

Rescooped by Dário Viegas from creativity101
Scoop.it!

Impediments to Creativity - Huffington Post

Impediments to Creativity - Huffington Post | CoolBizCollective | Scoop.it
Impediments to Creativity
Huffington Post
Creativity is one of the best strengths to have. It helps you solve problems, and keeps you versatile and able to roll with change, which in this world is a real plus.

Via Karine Sabatier
more...
No comment yet.
Rescooped by Dário Viegas from Designing design thinking driven operations
Scoop.it!

New Economic Models in the digital economy 2 - EPSRC

New Economic Models in the digital economy 2 - EPSRC | CoolBizCollective | Scoop.it
Invitation for outlines: RCUK Digital Economy theme invitation proposal for cross-disciplinary packages consisting of research and people-based activities to develop and strengthen the engagement between research communities in digital economy,...

Via Fred Zimny
more...
No comment yet.
Scooped by Dário Viegas
Scoop.it!

Counting The People Your Life Impacts - Infographic

Counting The People Your Life Impacts - Infographic | CoolBizCollective | Scoop.it
How many people do you impact? In this infographic counting the people you impact, find out the data and insight on how many people we meet in a lifetime.
more...
No comment yet.