10 counterintuitive pieces of advice from famous entrepreneurs about starting, building and growing a business.
We all love to take advice from people who’ve previously been through the same situations as us or who are further along a similar path to us. For entrepreneurs this is particularly useful, since it’s such a difficult, unknown path to tread sometimes.
Funnily enough, some of the advice I’ve come across through reading interviews and articles from famous entrepreneurs is often counterintuitive to what I would expect them to say. I thought it would be interesting to gather some of this advice into one place, so here are ten of the most counterintuitive pieces of advice I’ve come across from famous entrepreneur
SMEs have sustainability on their radar. Their main goal is economic sustainability. To achieve this goal, they can take ecological and social sustainability as an opportunity for innovation instead of just considering it as a mere cost driver.
If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos: 1. Tell a Good Story: Products and services abound. Good stories are much harder to come by. 2. Be You: The video should really express your company's culture and personality 3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online 4. Don't Recreate the Wheel: If it's your first video, keep it simple. 5. Don't Make Mom Blush: Have fun, but keep it clean.
Meet the people on MIT Technology Review 2013 list who are anticipating how technology can make life better.
For the 13th annual celebration of people who are driving the next generation of technological breakthroughs, MIT TR is presenting the stories in a new way, grouping them by categories that reflect the variety of approaches that people can take to big problems. The Visionaries are anticipating how technology can make life better.