In this in-depth article we present how Open innovation meshes with crowd sourcing, drawing on ideation, market needs and opportunities, to fuel a balanced portfolio with actionable innovation challenges, or « the right things to do », and...
As Americans turn their attention to the web for both professional and social purposes, marketers will follow suit, as evidenced in Global Web Index’s “A Global Analysis of How Consumers Spend Their Media Time” report. The data found global digital marketing, including social media and mobile internet usage, accounts for 57 percent of daily media time. Overall, consumers spend 5.6 hours per day engaging with digital content. People dedicate 10.7 hours a day consuming all forms of media.
While the U.S. market is slightly behind emerging markets like Argentina and Thailand in digital consumption, American brands still see the future of advertising online. In fact, Ascend2 found that social media marketing remains a top priority for many organizations, as both B2Bs and B2Cs use web content to drive website traffic. A significant percentage of businesses also use social media content to improve search engine rankings, despite not fully understanding how social influences SEO.
One of many good reasons for you to focus on your business model is that companies focusing on Business Model Innovation outperform their industry peers in terms of operating margin and total shareholder return.
A picture is worth a thousand words, but what happens when you combine the two? Though the concept of data visualization is nothing new, the prominence of blogs and image-led social media platforms like Pinterest has truly proven that sometimes the designer’s stylus is mightier than the pen.
As we grow increasingly accustomed to bright, colourful and bite-sized visualisations of what once was presented in dense statistics and complex data, finding the best, most-useful infographics has become something of a task.
We thought we'd save you some time by presenting you with a short list of our favourite social media infographics. Enjoy!
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.
The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.
That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.
Social media is one of those things that small business owners know they need to do, but they are not quite sure how to find the time to do it. Here are the top ten tips for effective social media management: 1. Have a plan. 2. Don’t worry about perfection. 3. Focus on one tool at a time. 4. Show up consistently. 5. Use your own voice online. 6. Set a time limit. Every marketing activity needs to have a time limit. 7. Turn off notifications. 8. Schedule new content posts. Optimally, this would be on a weekly basis to start. 9. Review analytics. Every marketing activity needs to have a result. 10. Set an expected return on your investment.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.