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Keep Integration in Mind When Designing a Marketing Plan

Keep Integration in Mind When Designing a Marketing Plan | CoolBizCollective | Scoop.it
Take a holistic view of integrated planning. Whether you manage marketing for a major corporation or your own small business, step back periodically and look at the big picture.
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CoolBizCollective
CoolBizCollective
All about criative enterpeurnership..
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Forget Ads! Here are the Money Making techniques every startup should know. (+PDF) - Board of Innovation

Forget Ads! Here are the Money Making techniques every startup should know. (+PDF) - Board of Innovation | CoolBizCollective | Scoop.it
How do you monetize a digital service? Why would clients put their money on the table? In fact it doesn’t matter if you pick a freemium, subscription, license or any other model if you don’t understand the emotional context of your customers. You have to see what drives people to open up their wallet. Just look at other companies. The ... Read More
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How Much Risk Should First-Time Entrepreneurs Take On?

How Much Risk Should First-Time Entrepreneurs Take On? | CoolBizCollective | Scoop.it
Accepting risks is a skill that can be learned. When you're ready to launch a venture, consider these five tips that have proven effective in the classroom.
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Creating Strategic Impact – Do You Need a Strategic Plan? | The Brainzooming Group

Creating Strategic Impact – Do You Need a Strategic Plan? | The Brainzooming Group | CoolBizCollective | Scoop.it
If you’re interested in creating strategic impact, now is a natural time to be asking if your organization needs a strategic plan. The question makes sense whether you are considering an update to ...
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How to Change Innovation Culture the Fast & Viral Way | Innovation Management

How to Change Innovation Culture the Fast & Viral Way | Innovation Management | CoolBizCollective | Scoop.it
There are different approaches to facilitating cultural change within an organization in order to promote innovation. Bengt Järrehult argues that the viral change, whereby successful changes are achieved through experimentation and then spread by different groups copying or adopting the change leads to faster and more long-lasting culture change.
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Buddhist Economics: How to Stop Prioritizing Goods Over People and Consumption Over Creative Activity

Buddhist Economics: How to Stop Prioritizing Goods Over People and Consumption Over Creative Activity | CoolBizCollective | Scoop.it
"Work and leisure are complementary parts of the same living process and cannot be separated without destroying the joy of work and the blis
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Creative Thinking Exercises - 4 Creative Formulas, 15 Possibilities for Creativity | The Brainzooming Group

Creative Thinking Exercises - 4 Creative Formulas, 15 Possibilities for Creativity | The Brainzooming Group | CoolBizCollective | Scoop.it
creative thinking exercises and creative formulas you can revisit whenever you need them. Sure, creative inspiration is great, but a creative formula is ready
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Creative Thinking - 11 Unique Experiences for Idea Magnets | The Brainzooming Group

Creative Thinking - 11 Unique Experiences for Idea Magnets | The Brainzooming Group | CoolBizCollective | Scoop.it
creative thinking experiences for the Idea Magnets webcast. What got me thinking about these creative thinking experiences was our involvement assembling more
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Career Strategies: When Your Big Change May Be Wrong | The Brainzooming Group

Career Strategies: When Your Big Change May Be Wrong | The Brainzooming Group | CoolBizCollective | Scoop.it
career strategies question and to expect my response that day to wind up in a future Brainzooming blog post. Today’s the day. Career Strategy Questions to Ask If
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Programa PME Digital: workshop sobre oportunidades e apoios | Inova Portugal

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The eight essentials of innovation | McKinsey & Company

The eight essentials of innovation | McKinsey & Company | CoolBizCollective | Scoop.it
Strategic and organizational factors are what separate successful big-company innovators from the rest of the field. A McKinsey Quarterly article.
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Portugal2020 - Apresentação da Estratégia Nacional e Plano de Ação para a Empregabilidade Digital 2015-2020

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Innovation Games: Going Beyond the Traditional Creativity and Analytical Tools and Methods | Innovation Management

Innovation Games: Going Beyond the Traditional Creativity and Analytical Tools and Methods | Innovation Management | CoolBizCollective | Scoop.it
Innovation Games and its rapidly increasing applications are not anymore unknown concepts to innovation driven organizations. Either referred to software applications or other online and offline game methods, all its elements are powerful means for fostering workplace social intelligence and innovation practices. In the fifth of a series of articles focused on Innovation Culture, our attention is on the emerging business use of innovation games beating all the traditional creativity and analytical tools.
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6 Things Mark Cuban Says You Need to Be Great in Business

6 Things Mark Cuban Says You Need to Be Great in Business | CoolBizCollective | Scoop.it
The tech billionaire and outspoken investor shares the elements he thinks are vital for startup success.
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The Aha Moment - How Entrepreneurs Realized What To Do In Life

The Aha Moment - How Entrepreneurs Realized What To Do In Life | CoolBizCollective | Scoop.it
This infographic shows what events brought the aha moment, also known as the eureka effect, in the lives of different famous people.
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Introduction to innovation

Innovation is for everyone - here's a handy guide to our approach, core ethos and seven stage system for how we bring great ideas to life.
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Creating Strategic Impact - 9 Strategic Thinking Questions for Breaking a Business | The Brainzooming Group

Creating Strategic Impact - 9 Strategic Thinking Questions for Breaking a Business | The Brainzooming Group | CoolBizCollective | Scoop.it
creating strategic impact through breaking a business and recreating it as something new and better. Strategic thinking questions speed up exploring innovation
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Comissão Europeia aprova plano português de ajudas estatais

Comissão Europeia aprova plano português de ajudas estatais | CoolBizCollective | Scoop.it
Aprovado plano português de ajudas estatais com finalidade regional para 2014-2020.
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Creating Strategic Impact – 15 Resources on Strategic Agility | The Brainzooming Group

Creating Strategic Impact – 15 Resources on Strategic Agility | The Brainzooming Group | CoolBizCollective | Scoop.it
strategic agility for a Creating Strategic Impact workshop for a client. We’ve never formally defined “strategic agility” within the Brainzooming methodology
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Forecasting Success in Innovation Teams | Innovation Management

Forecasting Success in Innovation Teams | Innovation Management | CoolBizCollective | Scoop.it
A 2012 study by the Harvard Business Review surfaced several interesting findings about the practice of innovation for the enterprise, including the innovation ambition matrix, which details how “firms that excel at total innovation management simultaneously invest at three levels of ambition, carefully managing the balance among them.”
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The Hidden Innovation Barriers: Company Culture and your Brain | Innovation Management

The Hidden Innovation Barriers: Company Culture and your Brain | Innovation Management | CoolBizCollective | Scoop.it
When you ask Executives what they want beyond short profit and revenue growth they’ll likely say ‘more innovation’. Why? Because they face unprecedented business challenges. Let’s look back. The current modern corporation was invented about 100 years ago – at the start of the 20th century. That’s when the big companies were born like the US railroad companies, US Steel, the big banks, IG Farben. Some exist still today (GE).
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