Heidi Hattendorf, director of Innovation Development, Motorola Solutions takes a deep dive into how you can create an innovation framework at your company that will positively impact your business results and culture. The article describes seven steps that will help you implement an “inside out” approach to innovation at your company.
SMEs have sustainability on their radar. Their main goal is economic sustainability. To achieve this goal, they can take ecological and social sustainability as an opportunity for innovation instead of just considering it as a mere cost driver.
If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos: 1. Tell a Good Story: Products and services abound. Good stories are much harder to come by. 2. Be You: The video should really express your company's culture and personality 3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online 4. Don't Recreate the Wheel: If it's your first video, keep it simple. 5. Don't Make Mom Blush: Have fun, but keep it clean.
If only you could spell out clearly the essential principles of being a good employee. This is what you'd want your team to know. Being the boss is hard work, so if you are the boss, make your life easier and point your employees at this post.