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CoolBizCollective
CoolBizCollective
All about criative enterpeurnership..
Curated by Dário Viegas
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Online Video Tips for Small Businesses

Online Video Tips for Small Businesses | CoolBizCollective | Scoop.it

If your site lacks video, you're passing up a great opportunity to hook customers... people who view a video online are 64 percent more likely to complete a purchase than other visitors. Legendary online retailer Zappos discovered that items with video outsell those without by 35 percent...Web videos are also a great search engine optimization (SEO) opportunity. Search engines consistently rank pages that contain video higher than plain websites... Now that you're convinced, here's how to enjoy the business-enhancing benefits of online videos:
1. Tell a Good Story: Products and services abound. Good stories are much harder to come by.
2. Be You: The video should really express your company's culture and personality
3. Use Upbeat Music: Upbeat music plays better with consumers while they're researching their options online
4. Don't Recreate the Wheel: If it's your first video, keep it simple.
5. Don't Make Mom Blush: Have fun, but keep it clean.


Via Ashok Ramachandran
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dan's comment, August 29, 2013 2:46 PM
Totally Agree!
Indigo Designs Group's comment, September 5, 2013 10:46 PM
Absolutely!
Dotty Scott's curator insight, September 26, 2013 11:39 AM

Video on your website is a great optimization tool!

Rescooped by Dário Viegas from Financial Blogger
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The Small Business Guide To YouTube

The Small Business Guide To YouTube | CoolBizCollective | Scoop.it

Via Daniel Watson, Zolar
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Marc Kneepkens's curator insight, May 14, 2013 3:08 AM

Some articles on Business Funding Insider: http://www.business-funding-insider.com/business-funding-resources.html

José Antônio Carlos - O Professor Pepe's curator insight, May 14, 2013 7:24 AM

Aqui um outro exemplo de como uso de ferramentas de baixo custo, no caso o YouTube, pode ajudar a pequena empresa a se mostrar par potenciais consumidores

Tia Ribary's curator insight, May 17, 2013 2:37 PM

Getting geared up to shoot my own first YouTube video, this article came at the perfect time. If you are unsure about ANY topic this graphic/map points to, just click the "NO" and you'll be taken to a wealth of information on that very topic.

 

What a great way to deliver specific content!

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22 Cursos Online Grátis de Marketing Digital

22 Cursos Online Grátis de Marketing Digital | CoolBizCollective | Scoop.it
A internet e o e-commerce vem apresentando um crescimento constante no Brasil e representam uma oportunidade para novos empreendedores, mas também um desafio. Em uma era direcionada para o relacionamento, quem não tem uma verba considerável para investir na comunicação tradicional ganha espaço com criatividade e um diálogo certeiro com o consumidor na web. Cada vez mais, o marketing digital mostra-se uma ferramenta importante para as pequenas e médias empresas que querem crescer e ganhar notoriedade no mercado.
A otimização de sites, os links patrocinados e outros serviços de marketing digital têm dado ótimo retorno aos seus investidores. E esse é um segmento que cresce a cada dia, movimentando o mercado de comunicação e tecnologia.
Para as grandes empresas já é rotina elaborar e criar propagandas voltadas para o mundo virtual, com resultados muitas vezes até melhores do que se a empresa tivesse divulgado em outro meio de comunicação.

O rumo do mercado está mesmo voltado para a Internet. O investimento em otimização de sites é essencial e contribui fortemente. Estar em primeiro nas páginas do Google demonstra um grande poder de visibilidade, fazendo com que seus clientes cheguem mais facilmente ao seu negócio.

Aproveite esta tendência, clique na foto para saber+!

 

fonte :http://corptvbrasil.blogspot.com.br


Via Érica Ariano
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A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | CoolBizCollective | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.

Via Tammy Katz , Jesus Alvarez desde www.sercompetitivos.com
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Mike Ellsworth's comment, April 1, 2013 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 7:01 PM
Thanks for the reScoop, Roberto!
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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | CoolBizCollective | Scoop.it

Via Daniel Watson
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CAEXI BEST's curator insight, May 19, 2013 8:58 PM
Top huit petits Conseils Marketing Business
Phil Lauterjung's curator insight, June 11, 2013 10:35 AM

add your insight...

 
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Técnicas de neuromarketing - Propaganda com menos desperdício.

Técnicas de neuromarketing - Propaganda com menos desperdício. | CoolBizCollective | Scoop.it

Técnicas de neuromarketing ajudam a identificar anúncios que não terão efeito sobre a preferência do consumidor. Conhecimentos compartilhados por Roger Dooley no Fórum Mundial de Neuromarketing.

 

Roger Dooley busca criar regras com base em resultados de experimentos comportamentais para serem utilizadas mesmo por empresas que não possam arcar com testes de neuromarketing Crédito: Arthur Nobre


Clique na foto para saber+!


Via Érica Ariano
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | CoolBizCollective | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ivo Nový
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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How Public Relations Can Help Your Small Business Grow

How Public Relations Can Help Your Small Business Grow | CoolBizCollective | Scoop.it

When small business owners create a business plan they often include advertising but neglect to include public relations, one of the most cost-effective methods for small businesses to raise awareness. Here are some reasons why you should consider making public relations a cornerstone of your company’s growth strategy:
- When we see an advertisement, we know the company is trying to sell us something. When a third party, such as the media, endorses a product or service, the company gains credibility. Consumers are much more likely to make a purchase based on third party endorsement than an advertisement.
- This visibility also tends to make your business appear larger and more established than it may be, which may help you secure partnerships, customers and funding.
- One good media placement can lead to a substantial increase in sales and tremendous growth, and because many small businesses have a unique story to tell, they are interesting to the media.


Via Ashok Ramachandran
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Ashok Ramachandran's curator insight, March 16, 2013 7:06 PM

Look for public relations opportunities to get the message out about your small business.

Tiffany's curator insight, September 28, 2014 3:48 AM

This is an very straight article to explain how the public relations is important to business. advertising is the first thing we promote, and public relations are becoming another important key area.

amalgeorge's curator insight, September 30, 2014 9:09 PM

another article that reflects on public relations and and how it can help a business grow by different means.