Empowering Entrepreneurs
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Brands defying the odds in email marketing

Brands defying the odds in email marketing | Empowering Entrepreneurs | Scoop.it
I’ve been having some trouble with the term “email marketing best practices” lately. Even though there are plenty of general guidelines I’d advise most email marketers to follow, there ar
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Boundaries In Thought Leadership: How Much Should You Give Away?

Boundaries In Thought Leadership: How Much Should You Give Away? | Empowering Entrepreneurs | Scoop.it
Read these guidelines for offering "insane value" to customers and prospects while still maintaining time and business boundaries of your own.
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5 Indicators You're an Entrepreneur

5 Indicators You're an Entrepreneur | Empowering Entrepreneurs | Scoop.it
Unsure if you're entrepreneurial? Here are 5 indicators you may be.
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No Detail Too Small: 4 Things That Can Make or Break Any Small Business | Idea Cafe Blog

No Detail Too Small: 4 Things That Can Make or Break Any Small Business | Idea Cafe Blog | Empowering Entrepreneurs | Scoop.it
When you are running a small business, you need to make sure that you have all of the odds in your favor. Most small businesses fail within the first 3-5 years. This is why it is important to research what can doom a small business to fail. Learning
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50 Productivity Tips to Boost Your Brain Power

50 Productivity Tips to Boost Your Brain Power | Empowering Entrepreneurs | Scoop.it
Modern science is teaching us that the brain is not static. It changes every day and you can be the one directing that change.
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How to Atomize 1 Killer Piece of Content Into 10

How to Atomize 1 Killer Piece of Content Into 10 | Empowering Entrepreneurs | Scoop.it
Turn your one-hit wonder of content into a great playlist. Here’s how one company did it – Content Marketing Institute
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CV Vs. Resume—Here Are the Differences

CV Vs. Resume—Here Are the Differences | Empowering Entrepreneurs | Scoop.it
Not sure what's the difference of a Curriculum Vitae (CV) vs a Resume, then this is your source for understanding why a CV is not a resume and how they differ.
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The Small Business Top Challenges Today - Small Business Results

The Small Business Top Challenges Today - Small Business Results | Empowering Entrepreneurs | Scoop.it
At Small Business Results, we believe in applying 30-day strategies for commitment and accountability.
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Develop A Concept & Differentiation Before Marketing - Small Business Results

Develop A Concept & Differentiation Before Marketing - Small Business Results | Empowering Entrepreneurs | Scoop.it
Case Study: When you begin to build your business and your marketing collateral you’re faced with a number of challenges, problems, and obstacles. The obstacle that is the greatest, and that the rest actually rely upon, is your ability to communicate effectively what you do and who you do it with. You are faced with this …
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Product Positioning and Differentiation Strategy

Product Positioning and Differentiation Strategy | Empowering Entrepreneurs | Scoop.it
In a competitive business world, companies should constantly examine their products and services to better serve customers. What worked and yielded profits last year may not work as well this year
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Personal Branding: 7 Foundational Steps to Build Your Brand

Personal Branding: 7 Foundational Steps to Build Your Brand | Empowering Entrepreneurs | Scoop.it
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand.
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Appy Hour: 15 Remote Working Apps for Peak Productivity

Appy Hour: 15 Remote Working Apps for Peak Productivity | Empowering Entrepreneurs | Scoop.it
Appy Hour: 15 apps that help you remain productive while working remote.
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20 cognitive biases that screw up your decisions

20 cognitive biases that screw up your decisions | Empowering Entrepreneurs | Scoop.it
Your decisions may not be as rational as you think.
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Testimonials and Your Business: 5 Types to Boost Your Business

Testimonials and Your Business: 5 Types to Boost Your Business | Empowering Entrepreneurs | Scoop.it
Use positive reviews of your services to boost your business
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REALITY: Winning New Business - Small Business Results

REALITY: Winning New Business - Small Business Results | Empowering Entrepreneurs | Scoop.it
Many of us get certified or licensed to do a profession without the understanding that it’s imperative that we also become sales people. In order to be a good salesperson, you need to be curious and interested in establishing a prospect or client needs, before the selling begins. It is not about you. It is …
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Small Business Owners Seek Flexibility over Money | Idea Cafe Blog

Small Business Owners Seek Flexibility over Money | Idea Cafe Blog | Empowering Entrepreneurs | Scoop.it
A common misconception about entrepreneurs is that they are looking to build an empire, with money serving as their primary motivator. But money may not be the “carrot” driving small business owners forward. In fact, the eighth annual DNA of an
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How to Stop Procrastinating and Get $#*! Done | Process Street

How to Stop Procrastinating and Get $#*! Done | Process Street | Empowering Entrepreneurs | Scoop.it
It's time to stop procrastinating in 6 easy steps. No, you can't read this tomorrow.
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Two Holes In Your Marketing | Idea Cafe Blog

Two Holes In Your Marketing | Idea Cafe Blog | Empowering Entrepreneurs | Scoop.it
You know what I haven’t done in 25 years? If you said, “Ask a stranger to dance,” you’re close. But, if you said, “Set foot in Seattle,” you’re exactly right. And yet there I was, not two short weeks ago, stepping off the plane at Sea-Tac Airport with my
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The 7 Key Elements of an Effective Personal Brand

The 7 Key Elements of an Effective Personal Brand | Empowering Entrepreneurs | Scoop.it
It's not about doing something new to create an image to promote. It's about becoming conscious about what you do naturally and being more consistent and visible with it.
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What is positioning statement? - Definition from WhatIs.com

What is positioning statement? - Definition from WhatIs.com | Empowering Entrepreneurs | Scoop.it
A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don’t. Positioning is the process of identifying an appropriate market niche for a product (or service or brand) and getting it established in that area.
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Differentiation and Positioning: What Does Your Business Stand For?

Differentiation and Positioning: What Does Your Business Stand For? | Empowering Entrepreneurs | Scoop.it
Brand Management - How can you win against competitors? What can you do that they are not doing, or cannot do or say, that's important to customers?
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How Successful People Work Less and Get More Done -

How Successful People Work Less and Get More Done - | Empowering Entrepreneurs | Scoop.it
Emotional intelligence expert Dr. Travis Bradberry reveals the secret to accomplishing more by working less.
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