“Background on Empower MediaMarketing -- curated into one spot.”
Curated by
Kevin Dugan
Consumers, Content & Data Shape Media's Future - 10/04/2011... 
Empower's redesigned web site. Includes new case studies, service overview and more.
Empower MediaMarketing announced today it has broadened its relationship with Herschend Family Entertainment (HFE), the nation's largest family-owned theme park corporation, by adding integrated media planning and buying duties for Dollywood and its properties in Pigeon Forge, TN, and digital media planning and buying for
Results from an Empower MediaMarketing research study published in June, 2010.
Working with Girard’s Salad Dressing and a creative concept developed and designed by Empower MediaMarketing, Epicurious.com launched Everyday Elegance: From San Francisco to your table. The Everyday Elegance blog is sponsored by Girard’s and hosted by Epicurious.com. It features insights from food bloggers, 14 recipes using Girard’s premium salad dressings as well as access to coupons to encourage product trial.s
Empower's Director of Marketing, Kevin Dugan, is quoted in this article on an unconventional advertising technique.
To celebrate its 25th year of business, Empower gave back to the community through a 24-hour long service project. This site was created to bring attention to Brighton Center and its needs. Social media content during the event was featured on the site to help tell its story long after the event.
An update on some of our work for our client, Hoover.
Empower's Ken Lazar, a Pittsburgh-based local media representative, is quoted in this article.
Read what Twitter apps Empowermm.com (@EmpowerMM) recommends for Using Twitter to Optimize an Event
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The produce distributor's tie-in with the animated movie 'Rio' offered badges and prizes, and it drew lots of attention to the brand's bananas and other products. 
In partnership with Rio, the new 3-D animated movie from Twentieth Century Fox, to help bring the fun home to consumers, Chiquita Brands International created a microsite (http://chiquita.com/rio/) to engage parents and kids with relevant content about Chiquita Bananas and other Chiquita products.
The site uses gamification, or game play mechanics, to draw users through the site and to serve up the perfect mix of interactive fun and interesting content throughout the site. The site was designed for Chiquita by Empower MediaMarketing with help from Bunchball. 
No Channels tracks media convergence as paid, earned and owned media blend seamlessly across media channels.
Here are five of Trendhunter’s 20 trends they’ve singled out in their 2011 Trend Report. This is from Empower MediaMarketing's Thought Leadership blog.
An overview of display ads based on coverage from Ad:Tech San Francisco. It includes research Empower conducted with ShareThis in 2010.
>>Venture capitalists have invested as much as $2.5 billion to make online advertising more efficient. What does that mean for advertisers and ad agencies? 
Welcome to Red Robin® Gourmet Burgers. Learn more about our insanely delicious burgers and build your own using our burger customizer. Find a Red Robin® near you!
Advertising Age selected Empower MediaMarketing as a "2010 Best Place to Work in Media and Marketing." >>Despite or even in light of economic challenges, there are companies that are thriving in their commitments to their employees and to their work.<<
Empower MediaMarketing and media partner PointRoll presented a session entitled, Clicks Aren't (The Only) Connections at the Digital Non-Conference in 2010.
Empower President & CEO, Jim Price, is quoted in this article.
>>More than 70 small planes packed with passengers depart daily from Lunken Airport, bound for New York, Chicago, Los Angeles, London. It's a striking change for the airport owned by the city of Cincinnati.<< 
Empower's Director of Marketing, Kevin Dugan, participated in this discussion on radio news program, Impact Cincinnati.
>>During the last decade regions across the country, including ours, have realized retaining and attracting recent college graduates and younger workers is critical to their future economic growth and viability. Now cities are paying attention to these young professionals, and what they have to offer. |
