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EmployerMarketing
“The image of the organization as a ‘great place to work’ in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders)." Brett Minchinton
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Employer Branding (IV) por Puro Marketing

Employer Branding (IV) por Puro Marketing | EmployerMarketing | Scoop.it

Un ejemplo muy claro de esta estrategia ha sido utilizada por la compañía Google  durante años. Este gigante de la internet y rey de los buscadores ha generado una reputación bien conocida en todo el mundo y donde es bien sabido que la propia empresa reune a lo mejores talentos, especialistas y expertos entre sus propios empleados.

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McDonald’s – Building Reputation through a Global Employee Value Proposition | HRM Today

McDonald’s – Building Reputation through a Global Employee Value Proposition | HRM Today | EmployerMarketing | Scoop.it
Gayle Deringer, Director, Global HR Design, and Mike Balaka, Director, Global HR Design at McDonald’s, were keynote speakers at the 5th Annual Internal...
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