employer branding, talent acquisition
19 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Claire Bonenfant
Scoop.it!

La marque employeur, enjeu ou une perte de temps? [Sponsorisé] | JeSuisPatron.Com

La marque employeur, enjeu ou une perte de temps? [Sponsorisé] | JeSuisPatron.Com | employer branding, talent acquisition | Scoop.it
La marque employeur, véritable stratégie pour une entreprise qui souhaite recruter, fidéliser et impliquer ses collaborateurs. Un besoin pour certaines, un
more...
No comment yet.
Rescooped by Claire Bonenfant from Mesurer le Capital Humain
Scoop.it!

Why Marketing and HR need to work together on the employer branding strategy |

Why Marketing and HR need to work together on the employer branding strategy | | employer branding, talent acquisition | Scoop.it

There are many benefits to be gained from collaboration between Human Resources and Marketing leaders including more effective execution, higher productivity and innovation. Yet the majority of us continue to work predominantly in silos. But the world of work has changed. Lynda Gratton, Professor of Management Practice at London Business School and the founder of the Hot Spots Movement, wrote a blog on “Five Changes Future Leaders Must Face” and one of the changes was the need for all leaders to work more collaboratively. We couldn’t agree more. With talent as the top concern amongst CEOs, employer branding is fast becoming a critical strategy to address current and future talent shortages. With less than 20% of organizations having an employer branding strategy and only 30% of companies with teams of two or more departments responsible for managing the employer brand, we see a huge opportunity for Marketing and HR leaders to collaborate on this critical issue.

 


Via Andrée Laforge
more...
No comment yet.
Scooped by Claire Bonenfant
Scoop.it!

Marque employeur : ce qu’elle fait à l’intérieur se voit à l’extérieur - Actualité RH, Ressources Humaines

Marque employeur : ce qu’elle fait à l’intérieur se voit à l’extérieur - Actualité RH, Ressources Humaines | employer branding, talent acquisition | Scoop.it
La marque employeur est sur toutes les lèvres, dans toutes les bouches. C’est le nouveau bifidus actif des recruteurs, le remède miracle à toutes problématiques d’attractivité de l’entreprise.

Avec une belle marque employeur, finis les soucis...
more...
No comment yet.
Scooped by Claire Bonenfant
Scoop.it!

Marketing RH : un oxymore ? - Les Échos

Marketing RH : un oxymore ? - Les Échos | employer branding, talent acquisition | Scoop.it
Marketing RH : un oxymore ?
Les Échos
Au même titre que le marketing ne porte pas uniquement sur l'acquisition de nouveaux clients, le marketing RH ne se limite pas à l'activité de recrutement et à l'attraction des bons candidats.
more...
No comment yet.