There are many benefits to be gained from collaboration between Human Resources and Marketing leaders including more effective execution, higher productivity and innovation. Yet the majority of us continue to work predominantly in silos. But the world of work has changed. Lynda Gratton, Professor of Management Practice at London Business School and the founder of the Hot Spots Movement, wrote a blog on “Five Changes Future Leaders Must Face” and one of the changes was the need for all leaders to work more collaboratively. We couldn’t agree more. With talent as the top concern amongst CEOs, employer branding is fast becoming a critical strategy to address current and future talent shortages. With less than 20% of organizations having an employer branding strategy and only 30% of companies with teams of two or more departments responsible for managing the employer brand, we see a huge opportunity for Marketing and HR leaders to collaborate on this critical issue.
Marketing RH : un oxymore ? Les Échos Au même titre que le marketing ne porte pas uniquement sur l'acquisition de nouveaux clients, le marketing RH ne se limite pas à l'activité de recrutement et à l'attraction des bons candidats.
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