employer branding & recruitment marketing stuff
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employer branding & recruitment marketing stuff
articles and blog posts about or referring to employer branding, recruitment marketing and social recruitment
Curated by Ula Plosarek
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8 Ways to Optimize Your Company Careers Site

8 Ways to Optimize Your Company Careers Site | employer branding & recruitment marketing stuff | Scoop.it
Ula Plosarek's insight:

Even though career sites are not the most influential recruitment channel, they still have a key role to play in candidate attraction and employers should be careful not to neglect them and should still be working to maximize the effectiveness and appeal of their careers sites. And below, I have set out some tips to help employers to do this.

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6 Tips for Instagram Marketing Mastery - Jeffbullas's Blog

6 Tips for Instagram Marketing Mastery - Jeffbullas's Blog | employer branding & recruitment marketing stuff | Scoop.it
Instagram is one of the fastest growing mobile apps. How do you take advantage of its 150 million users? Here are 6 Tips for Instagram marketing mastery
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Employer Branding on your LinkedIn Company Page | Social Media Today

Employer Branding on your LinkedIn Company Page | Social Media Today | employer branding & recruitment marketing stuff | Scoop.it
Social media is a great means to do employer branding. There are not only content platforms such as YouTube, Pinterest, Blogs and others, but also engagement platforms such as Twitter, LinkedIn, Facebook and Google+.
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5 Sure Ways to Lose Top Talent

5 Sure Ways to Lose Top Talent | employer branding & recruitment marketing stuff | Scoop.it
Ignoring the extraordinary insights emerging from modern science would be about as clever as believing the current technology explosion is short-lived and the Cloud will soon dissipate. Not very.
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Why your experience isn’t worth as much as you think

Why your experience isn’t worth as much as you think | employer branding & recruitment marketing stuff | Scoop.it
When we are deciding who to hire, promote, or do business with, it turns out that we don’t like the Big Thing nearly as much as we like the Next Big Thing...
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What Does Your Employer Branding Fishbowl Look Like? | Social Media Today

What Does Your Employer Branding Fishbowl Look Like? | Social Media Today | employer branding & recruitment marketing stuff | Scoop.it

Company branding and employer branding aren’t the same, but they intersect to fuel each other. Many of the same characteristics that motivate consumers also motivate job seekers. Successful companies foster a culture where employees not only like where they work but also believe in the products and solutions they support. Understanding what distinguishes your employer brand and how it may affect attracting and retaining employees is an essential component to being an employer of choice.

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Gaetano Nigliato's curator insight, March 10, 2013 7:29 AM

Ogni azienda dispone di due marchi distinti, il suo datore di lavoro e il suo marchio di marca dei consumatori. Con l'avvento del social networking, la vostra azienda, come si esegue e la vostra cultura è diventata un acquario - tutto quello che fai è in mostra agli occhi di tutti. E che piaccia o no, i dipendenti hanno una grande varietà di canali per trasmettere le loro opinioni - sia negativi che positivi.

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Loyalty, Productivity and Advocacy: 3 key characteristics of employee engagement

Loyalty, Productivity and Advocacy: 3 key characteristics of employee engagement | employer branding & recruitment marketing stuff | Scoop.it

While and engaged workforce is a goal of every organization, one question is continuously asked: how do I know if I have engaged employees? Extensive research of 300,000 employees over ten years has shown that there are three key characteristics of engagement:

1. Loyalty. 

2. Productivity. 

3. Advocacy.

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9 Employment Branding Buckets | HR Examiner with John Sumser

9 Employment Branding Buckets | HR Examiner with John Sumser | employer branding & recruitment marketing stuff | Scoop.it

For starters, each of the nine buckets in the above matrix represents a different group with different information needs in the hiring process. If you follow the archaic advice to treat the Employment Brand as a unified message, you’ll be delivering the wrong message to the wrong people.

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Employer Brand Metrics and Analytics

An overview of the latest best practices and trends in employer brand measurement, helping you to identify the right metrics, linkages and and potential return…
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Don't Bother With Employment Branding - ERE.net

Don't Bother With Employment Branding - ERE.net | employer branding & recruitment marketing stuff | Scoop.it
“But wait,” you may say, “Doesn't a well-researched and authentic employment brand contribute not only to more efficient recruitment but ultimately to improved employee retention and even company profitability?

Via Mindwizard
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Mobile Recruiting Statistics That Will Give You Pause [INFOGRAPHIC]

Mobile Recruiting Statistics That Will Give You Pause [INFOGRAPHIC] | employer branding & recruitment marketing stuff | Scoop.it
I know, I know…you have most likely heard about mobile recruiting. It’s been the hot topic of the last 12 months. And yes, it would be nice to allocate some budget to mobile-optimize your website and candidate experience, but alas…hundreds other more pressing priorities also need that money. 

That’s
Ula Plosarek's insight:

LinkedIn surveyed ~800 professionals and over 13,000 talent acquisition leaders to get their take on the importance of mobile recruiting.

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18 Innovative Ways to Build Employer Brand | Dice Resource Center

18 Innovative Ways to Build Employer Brand | Dice Resource Center | employer branding & recruitment marketing stuff | Scoop.it
Save time in the recruiting process and get candidates familiar with your company before they begin the hiring process. See how other hiring professionals are building their employer brands.
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How the Best Places to Work are Nailing Employee Engagement

How the Best Places to Work are Nailing Employee Engagement | employer branding & recruitment marketing stuff | Scoop.it
Research shows four out of 10 workers are disengaged globally. In the U.S., the situation is worse. According to the latest State of the American Workplace Report, 70 percent of U.S.
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Specjaliści do zadań specjalnych: csr & eb

Specjaliści do zadań specjalnych: csr & eb | employer branding & recruitment marketing stuff | Scoop.it

Zdaniem 38% ankietowanych za działania employer brandingowe powinien odpowiadać dział HR, wspierany tylko przez dział PR, ale prawie tyle samo badanych (32%) wskazuje, że rolę wiodącą powinien mieć jednak dział PR. Być może brak jasnego określenia, który departament powinien reprezentować taki specjalista wynika z tego, że aż 83% zapytanych przyznało, że nie zatrudnia i nie planuje na razie zatrudniania pracownika dedykowanego wyłącznie działaniom z zakresu employer branding, w jakimkolwiek dziale.

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The End of a Job as We Know It - Forbes

The End of a Job as We Know It - Forbes | employer branding & recruitment marketing stuff | Scoop.it
Well this quest for the agile organization has changed the nature of what we call a job. Jobs are turning into roles, roles are becoming more highly specialized, and the new currency of value is expertise, not simply experience.

Evidence of this shift is everywhere. People without specialized skills are finding it harder to find work. Even in the throws of 9% unemployment, 51% corporate recruiters cite a “shortage of talent” as their biggest challenge. We are not suffering from a lack of jobs, but a lack of skills. Seth Godin calls it “the end of the average worker.”

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HR Isn't Dead. It's Called PR

HR Isn't Dead. It's Called PR | employer branding & recruitment marketing stuff | Scoop.it

All four departments: Human Resources , Public Relations, Communications, and Marketing work hard (often separately) to craft campaigns, devise strategies, and develop plans to educate, engage, and influence an audience of consumers. While the consumer or end-user may vary, all four work to craft, influence, and execute positive messages internally and externally about a company or corporation.

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Employment Branding Elephant | HR Examiner with John Sumser

Employment Branding Elephant | HR Examiner with John Sumser | employer branding & recruitment marketing stuff | Scoop.it
There are three distinct facets of an employment brand. Each of them are an aspect of the employment brand and not the whole thing:

- Stories and positioning for people unfamiliar with the brand
- The way that experienced people within the industry see the company as a place to work
- The way that people inside the company see their employer

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