Employer Branding News
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How to attract, satisfy and retain talent
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Reasons Why You Should Fire People Faster, Todd Defren

Reasons Why You Should Fire People Faster, Todd Defren | Employer Branding News | Scoop.it

Ultimately it’s all about who you want with you on the bus.  Jim Collins said it well in his classic, Good to Great:

 

First, if you begin with “who,” you can more easily adapt to a fast-changing world. If people get on your bus because of where they think it’s going, you’ll be in trouble when you get 10 miles down the road and discover that you need to change direction because the world has changed. But if people board the bus principally because of all the other great people on the bus, you’ll be much faster and smarter in responding to changing conditions.

 

Second, if you have the right people on your bus, you don’t need to worry about motivating them. The right people are self-motivated: Nothing beats being part of a team that is expected to produce great results.

 

And third, if you have the wrong people on the bus, nothing else matters. You may be headed in the right direction, but you still won’t achieve greatness. Great vision with mediocre people still produces mediocre results.

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Recruiting on Pinterest, Instagram, and Dribbble to Build Your Innovation Brand, ERE

Recruiting on Pinterest, Instagram, and Dribbble to Build Your Innovation Brand, ERE | Employer Branding News | Scoop.it

Actions to Take to Build Your Image as an Innovative Firm

When assessing a potential new recruiting site like Instagram, Pinterest, or Dribbble.com, be sure and consider the following actions:

 

- Accept the role of spreading the innovation message.

- Decide to be first – “getting there first”.

- Market research will tell you “who is using what”

- Seek out the non-job-looker population

- Forget the volume and focus on quality

- Focus on the employer brand building value

- Be patient

- Don’t stay forever

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Top 3 Desired Attributes in New Hires, Employer Branding News

Top 3 Desired Attributes in New Hires, Employer Branding News | Employer Branding News | Scoop.it

What are the top 3 most important personal qualities sought after in a new hire?

 

According to our weekly quick poll, most seek out new hires that have:

- Professional attitude 22 %

- Intellectual curiosity 21%

- Finally high energy levels, 19%

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Talent Intelligence – Are You Investing in the Right Kinds of People Data? David Wilkins

Talent Intelligence – Are You Investing in the Right Kinds of People Data? David Wilkins | Employer Branding News | Scoop.it

One of the items we covered in the webinar was the concept of over-investment and under-investment around talent data. Across both data proficient and data deficient groups, we found that organizations typically have pretty good data about tactical data, but almost no information around strategic metrics. Here are a few examples:

 

Workforce Data

Hiring and Onboarding

Performance and Compensation

Barriers to Change

Some Next Steps

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The Landscape of Recruitment, Todd Wheatland

The Landscape of Recruitment Infograph is the visual summary of Report "Acquisition and Retention in the War for Talent" from the workforce solution provider Kelly Services.

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Monitor your brand, Thomson Dawson

Monitor your brand, Thomson Dawson | Employer Branding News | Scoop.it

Brands have life cycles. They begin with excitement and promise, enter their growth phase, reach a plateau, and then slowly lose relevance as customers move on to the latest and greatest new thing. This is as natural as life itself. That’s why it’s a good idea to monitor brand health along the way–before sales slip.

 

External Partners and Customers

Internal Stakeholders

Competitors

Brand Positioning

Brand Identity

Brand Equities

Brand Architecture

Communications/Messaging

Budgeting/Resource Allocation

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Why an Employee Value Proposition Matters, Towers Watson

Financially high-performing companies are more likely to have an EVP than lower-performing ones. Find out how to create the right EVP for your organization and workforce, and how to communicate it broadly for maximum effectiveness and impact to best position your organization as we emerge from the economic crisis.

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Employer brand is spread in social media by your employees, InSites Blog

Employer brand is spread in social media by your employees, InSites Blog | Employer Branding News | Scoop.it

Organisations ability to shape and control their image as an employer is eroding fast. According to a recent study of 9,027 people in 35 countries by InSites Consulting upwards of 1 in 5 social network users talk about the company they work for online.

 

Considering that there are now 1 billion+ people using social networks worldwide, what we have here is an unprecedented ocean of unauthorised, unchecked and unapproved commentaries on daily life in companies large and small. So what are people posting?

 

50% share information on (new) products and services
50% announce company events
37% share information on sales and marketing campaigns
37% share job vacancies
37% tell stories about company culture
36% announce promotions
21% share news about new hired employees

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Social media requires a long-term strategy, Raghav Singh ERE

Social media requires a long-term strategy, Raghav Singh ERE | Employer Branding News | Scoop.it

The social media ad platform company Mediabrix estimates that the click through rate for ads on Facebook is just 0.05%. It’s a little better on Twitter — the company’s estimates are that retweets of commercial messages are about 3% – 5%.

 

Many companies are finding that advertising and social media don’t mix well. The evidence so far suggests that social media users respond more to engagement than commercial messages.

 

- Engagement is labor intensive and it can’t be automated.

- Product Placement should be subtle, not intrusive.

- Engagement requires a soft touch, not a hard sell.

- Start a conversation by picking a topic that’s relevant to the audience.

- Make the brand noticeable but not dominant.

- Build a talent community.

- Low-yield strategy that takes time and effort.

- Use the Social Aspect of Social Networks

- People found their last job through connections made through social networks,.

- More and better insights into the job than they would have otherwise.

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Internships impact recruitment success and your employer image, Employer Branding Branding

Internships impact recruitment success and your employer image, Employer Branding Branding | Employer Branding News | Scoop.it

Internship programmes provide three main benefits:

 

1. Deeper evaluation of potential future employees
2. Creating brand ambassadors
3. Expanding your talent pool

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6 Ways to Blend New Employees in Better, Tony Kubica and Sara LaForest at ERE

6 Ways to Blend New Employees in Better, Tony Kubica and Sara LaForest at ERE | Employer Branding News | Scoop.it

The key purpose of talent integration is to reduce the time for those new to their roles to become productive contributors.

A purposeful discussion between the new staff and their immediate supervisor within the first few days of hire. Internal mentorship for the new employee to help them understand the organizational culture. Coaching for new managers to support the transition. Regular feedback meetings, monthly at a minimum

 

Preparation

1. Make sure the hiring manager have accurately assessed he job qualification.

2. Use behaviorally-based interview questions.

3. Include culture-based questions.

4. Include a scenario-based problem.

5. Share with the candidates your organization’s talent integration process.

6. Consider having top candidates complete a personality-based job performance indicator.

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5 basic ingredients of a social company, Marie-Josée Gagnon

Like any talented chef will tell you, great meals are based on quality ingredients. To become a social business, there are several recipes that principally, but not exclusively, use social media. Here are the five basic ingredients.

 

Culture. 

Recruitment. 

Organization.

Listening or observation. 

Courage. 

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Acquisition and Retention in the War for Talent, Todd Wheatland

This first installment of the Kelly Global Workforce Index 2012 findings highlights: 

 

Employees across the globe have experienced unprecedented economic turmoil, and they are restless. Many are unhappy in their jobs and are actively looking for new opportunities. Even those who are content in their jobs are seeking greater engagement and “meaning” from their work.

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How employees shape the company brand image, Lisa Barone

How employees shape the company brand image, Lisa Barone | Employer Branding News | Scoop.it

Everyone on your team is now the receptionist. It’s not just your entry-level employees manning the phones or your high-level executives that you need to worry about. Social media touches every member on your team and every facet of your organization. Through your phone lines, your blog, your Twittering, Facebook, in-store interactions – everyone has the potential to make or break your sales process.

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2011 Global Employer Branding Study Results, Global Recruiting Roundtable

2011 Global Employer Branding Study Results, Global Recruiting Roundtable | Employer Branding News | Scoop.it

Companies who invest in developing their employer brand can expect an increase in employee engagement and ease in attracting candidates with 38% of companies rating them as the main benefits of their employer brand strategy, according to a wide-ranging global survey from Employer Brand International. The study released today also found the rush by companies to shift expenditure into social media to build online communities they can recruit from and engage with, has resulted in a 209% increase since 2009 in social media usage by companies to communicate their employer brand.


84% of companies believe a clearly defined strategy is the key to achieving employer branding objectives

71% of employees say obtaining an adequate budget is their number 1 challenge in managing an employer brand
59% of companies leverage their career website for communicating the employer brand
55% of employees believe it’s important other people want to work for their employer
44% of companies use social media to enhance their employer brand
18% of marketing departments are responsible for the employer brand strategy
Defining the employer value proposition (EVP) is most the effective initiative (9% of respondents), whereas the emerging practice of talent pool development is ranked number 16 at 2%

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Recruiting: The Hidden Costs of Pipelining Candidates, Glen Cathey

Recruiting: The Hidden Costs of Pipelining Candidates, Glen Cathey | Employer Branding News | Scoop.it

No one seems to attach a value to all of the time and effort it takes to develop and maintain Work-in-process (WIP) candidate inventory – a pipeline of candidates that have been sourced, screened, evaluated, and “kept warm” through ongoing relationship management.

 

But don’t kid yourselves – there is a heavy cost associated with all of this work!

 

Building and maintaining a traditional pipeline of candidates requires quite a bit of time and effort. First you have to source well-qualified candidates who closely match the forecasted/projected requirements – this often means a mix of phone sourcing, internet sourcing, social recruiting, and network/referral recruiting.

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