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How to attract, satisfy and retain talent
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5 reasons why recruiters should use video for employer branding, SocialTalent

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What’s wrong with using resumes for hiring? Pretty much everything, John Sullivan ERE

What’s wrong with using resumes for hiring? Pretty much everything, John Sullivan ERE | Employer Branding News | Scoop.it

The top five factors that most negatively impact the quality of hire:

- Resumes are at best, self-reported descriptions of historical events.

- Resumes frequently contain untruths and half-truths.

- Negative information is omitted.
- Resumes do not cover the future or your firm.
- Requiring an updated resume will restrict applications.

 

Content-related resume problems:

- Resumes contain no statement of accuracy.

- The information is not verified by the firm where they worked.

- Applicants are not told what information to include.

- Resumes do not include information on all of the key assessment criteria. 
- Many candidates are unaware of the powerful impact of keywords.
- The candidate’s job results may be impossible to verify.
- The candidate’s contribution may also be exaggerated.
- Illegal and inappropriate information may be included.


Non-job related factors may impact the quality of the submitted resume:

- Writing skills impact their content and their assessment score.

- Help, resources, and repetition impacts their content.
- Most candidates only have a single resume.
- Employed individuals may be at a disadvantage.
- International applicants may be at a disadvantage.


Format-related resume problems:

- Accomplishments and skills may be omitted in some formats.

- There may be a bias against the functional resume format.
- The CV format may hurt some candidates.
- Paper resumes cause problems.

 

Problems with the typical resume assessment process:

- Resumes cannot be thoroughly read in six seconds.
- There is no scoring sheet or documentation.
- Inappropriate knockout factors can be used.
- The information is not in a standardized order for easy comparison.
- Multiple languages may make assessment difficult.
- No feedback hurts your brand image.
- No resume screening metrics.
- No formal training.


Possible alternatives to resumes

- An application form.

- A LinkedIn profile.
- A portfolio.
- Find their actual work on the Internet.
- Give them an actual work problem.
- Contests.
- Technical tests.
- Interest and skills questionnaire

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3 in 10 workers fall asleep at their desks, Ragan

3 in 10 workers fall asleep at their desks, Ragan | Employer Branding News | Scoop.it

- Getting less than six hours of sleep could add the equivalent of one cheeseburger a day to your diet.

- Sleepiness lowers testosterone levels an average of 10 to 15 percent.

- Risk of stroke increases four times for an adult over 45 who sleeps only six hours a night.

- Tired employees cost businesses approximately $136 billion a year.

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10 ways to kill creativity at your company, Sean Gallagher at Ragan

- Playing it safe

- Rationing time and resources

- Micro managing

- Limiting group diversity

- Putting people in the wrong jobs

- Providing no feedback

- Demanding immediate returns

- Forcing all employees to work the same way

- Providing no support

- Giving employees no incentive

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Americans are working more - but making less, Ragan

Americans are working more - but making less, Ragan | Employer Branding News | Scoop.it

1. Americans are working more, but making less.

2. Overworking negatively impacts your health.

3. Working more doesn't increase productivity.

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Competitive advantage: talent and project management, Toby Elwin

Competitive advantage: talent and project management, Toby Elwin | Employer Branding News | Scoop.it

Today only 2 areas remain for competitive advantage:

- talent management and

- project management

 

Put another way, an organization has 2 ways to beat their competition:

- their ability to motivate people and

- their ability to reliably deliver projects

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Do you suffer from office ADHD? Jessica Levco at Ragan

10 symptoms that can apply to your cube-lifestyle:

 

1. Organizationally challenged

2. Difficulty being subtle

3. Hyper-focused to the point of losing track of time

4. Easily bored

5. Naturally rebellious

6. Addictive personality

7. High energy

8. Highly creative

9. Good problem solver, innovator, inventor

10. When interested love to learn, share and teach new things

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Five rea­sons why Employer Brand­ing is indis­pens­able in business, Shari Monnes

Five rea­sons why Employer Brand­ing is indis­pens­able in business, Shari Monnes | Employer Branding News | Scoop.it

1. War for tal­ent con­tin­ues
Find­ing peo­ple that match your com­pany DNA, your cul­ture, goals, ambi­tion and val­ues is vital for retain­ment as well

 

2. Not every com­pany is Apple or Red­bull
Most com­pa­nies need a care­fully and truth­fully crafted employer brand to attract, recruit and retain the right peo­ple.

 

3. Retain­ing good employ­ees is essen­tial
A suc­cess­ful employer brand is truth­ful: it real­is­ti­cally con­veys the way employ­ers and can­di­dates expe­ri­ence the com­pany, but does so in a cre­ative way that speaks to the imag­i­na­tion. It’s all about mak­ing the right promises — and then keep­ing them.

 

4. Tal­ent ‘shops’ for employ­ers
Employees googles com­pa­nies, asks friends for opin­ions and expe­ri­ences with employ­ers, peo­ple share work­ing expe­ri­ences eas­ily — offline and online. This means you have to be ‘found’ as an employer with your side of the story.

 

5. It makes recruit­ment more effi­cient
As can­di­dates become increas­ingly aware of who you are as an employer, recruit­ment becomes more effi­cient and cost-effective in time.

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Employer branding facts and stats, Employer Brand International

Employer branding facts and stats, Employer Brand International | Employer Branding News | Scoop.it

- 84% of companies believe a clearly defined strategy is the key to achieving employer branding objectives. 
- 71% of employees say obtaining an adequate budget is their number 1 challenge in managing an employer brand. 
- 59% of companies leverage their career website for communicating the employer brand. 
- 55% of employees believe it’s important other people want to work for their employer. 
- 44% of companies use social media to enhance their employer brand. 
- 18% of marketing departments are responsible for the employer brand strategy. 

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Maslow’s hierarchy of hiring pyramid, Lou Adler at EREnet

Maslow’s hierarchy of hiring pyramid, Lou Adler at EREnet | Employer Branding News | Scoop.it

Knowing what underlying need is driving your candidate to look for another job is essential if you want to find and hire the right people for the right reasons.

 

A person who is unemployed, or holding a job far below the person’s earning ability, seeks a new job primarily for monetary reasons, with the actual work less important. This is the economic need in action. The second motivating need is team-driven. Many people leave companies due to lack of a supportive manager or an inability to develop personal relationships with co-workers. They also accept jobs for these very same reasons. The third job-seeking driver is career growth: the need to achieve, grow, and become better. The Achievers leave when this is missing.

 

Job satisfaction is driven by doing impactful work, a chance to work with strong teams, and a chance to progress and grow. Dissatisfaction is largely due to lack of a supportive manager, doing less-meaningful work, or doing work far below a person’s capability, and lack of collaboration with others. The best people accept jobs based on expectations of the former and leave them because of the reality of the latter. Much of the problems associated with underperformance, dissatisfaction, and retention occur when the hiring decision is made. Surprisingly, few companies consider this directly, resorting to fixing the problem after the fact.

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Set criteria to enhance workplace happiness, Marshall Goldsmith, Talent Management

Set criteria to enhance workplace happiness, Marshall Goldsmith, Talent Management | Employer Branding News | Scoop.it

It doesn’t matter what area you apply criteria to, as long as it helps you identify what will lead to happiness and meaning.

 

A bigger question is why don’t we apply the same rigor to people and happiness? Why don’t we have hiring criteria for the kind of boss we’re willing to work for, the clients we’ll take on or the colleagues we partner with on a project? The biggest question is why don’t we apply the same vigor to ourselves?

 

1. Let go of the past: This helps my clients focus on a future they can change — not a past they cannot change.
2. Tell the truth: This lets my clients know the truth, not just what they want to hear.
3. Being supportive and helpful: This gives my clients encouragement, not cynicism or sarcasm.
4. Pick something to improve yourself: Everyone should have some skin in the game and be focused on improving rather than judging.

 

If you’re unhappy in your job, list a few qualities of a job that would make you happy. If you’re unhappy with your boss, list some qualities of your ideal boss. This is not a tough assignment. It’s life planning at its most basic.

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The ROI of Employee Engagement, John Hollon TLNT

The ROI of Employee Engagement, John Hollon TLNT | Employer Branding News | Scoop.it

Despite all that has been said or written about employee engagement, there’s still a question that’s hard to get a straight answer to: what’s the actual return on investment (the ROI) of employee engagement, anyway?

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How to Engage Employees in the Workplace, SocialCast wmware

How to Engage Employees in the Workplace, SocialCast wmware | Employer Branding News | Scoop.it

In the formula that makes up an organization's success, a key factor is employee engagement. Top-performing companies know this. Human Resources departments know this.

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Five steps to a Talent Management strategy, Aaron Sorensen and Steve Strelsin at Axiom

Five steps to a Talent Management strategy, Aaron Sorensen and Steve Strelsin at Axiom | Employer Branding News | Scoop.it

1. Articulate the business needs and realities.

2. Define the desired talent management end-state.

3. Picture the power of an integrated talent management Program.

4. Describe the support that will be required.

5. Identify success meaures and milestones.

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How to use Social Media for Employer Branding, Sophia Kenvold Mindjumpers

How to use Social Media for Employer Branding, Sophia Kenvold Mindjumpers | Employer Branding News | Scoop.it

Using social media for employer branding and recruitment provides the following benefits:

- An opportunity to enter into dialogue and engage/attract potential candidates.
- Creates a common understanding of the company.
- Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates.
- An opportunity to have employees act as ambassadors on behalf of the company and provide a preview of what it is like to work for your company.
- A possibility to reach passive candidates through targeted messages.
- Promotion of the company’s Employer Value Proposition (EVP).

 

Leverage Employees as ambassadors

- 59 % of potential applicants say that information from employees is more credible than if from the company.
- 70 % feels that positive posts from employees and fans make them more likely to send an application.
- 57 % of applicants expect that the company interacts with fans and followers.

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93% of recruiters use social media in 2012, Global Recruiting Roundtable

93% of recruiters use social media in 2012, Global Recruiting Roundtable | Employer Branding News | Scoop.it

- 66% of recruiters now use Facebook, a jump of eleven points from 55% in 2011. With more than 900 million users, employers clearly want to tap this huge talent pool.
- 54% of recruiters now use Twitter for their talent search, revealing the importance of watching what you tweet.
- 65% of companies seek to increase employee participation in recruiting by offering referral bonuses; of those, 43% offer rewards of more than $1,000.
- 30% of survey respondents consider themselves strong or exceptional at social recruiting, while another 41% rate their skills as moderate. Just 4% say they’re non-existent.

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How to create an employer brand, Neil Griffiths at Changeboard

How to create an employer brand, Neil Griffiths at Changeboard | Employer Branding News | Scoop.it

1. Develop the right stakeholder group.

2. Make sure your employer brand is closely aligned to the business’ objectives. 

3. Put the measures of success in place early. 

4. Identify who holds ownership or leadership of the employer branding initiative. 

5. Create consistency for global companies.

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7 leadership lessons from Stephen Covey RIP, Ragan

7 leadership lessons from Stephen Covey RIP, Ragan | Employer Branding News | Scoop.it

Covey, 79, passed away yesterday, July 16. He left quite a legacy.

 

Habit No. 1: Be proactive. “Self-awareness enables us to stand apart and examine even the way we ‘see’ ourselves — our self-paradigm, the most fundamental paradigm of effectiveness. It affects not only our attitude and behaviors, but also how we see other people. It becomes our map of the basic nature of mankind.”

 

Habit No. 2 Begin with the end in mind. “This habit is based on the principle that all things are created twice. There’s a mental or first creation, and a physical or second creation to all things.” In other words, visualize what you want as if it already happened and the universe will begin to work wonders.

 

Habit No. 3: Put first things first. This habit is about personal and time management. Covey writes: “Management, remember, is clearly different from leadership. Leadership is primarily a high-powered, right brain activity. It’s more of an art; it’s based on a philosophy. You have to ask the ultimate questions of life when you’re dealing with personal leadership issues. But once you have dealt with those issues, once you have resolved them, you then have to manage yourself effectively to create a life congruent with your answers.”

 

Habit No. 4: Think win/win. According to Covey, “This is a frame of mind and heart that constantly seeks mutual benefit in all human interactions. Win/win means agreements are mutually beneficial, mutually satisfying… Most people think in terms of dichotomies: strong or weak, hardball or softball win or lose. But that kind of thinking is fundamentally flawed.”

 

Habit No. 5: Seek first to understand, then to be understood. “We have such a tendency to rush in, to fix things up with good advice. But we often fail to take time to diagnose, to really, deeply understand the problem first… This principle is the key to effective interpersonal communication.”

 

Habit No. 6: Synergize. On synergistic communication, Covey writes: “You begin with the belief that parties involved will gain more insight, and that the excitement of that mutual learning and insight will create a momentum toward more and more insights, learning, and growth.” Another gem: “Synergy is almost as if a group collectively agrees to subordinate old scripts and to write a new one.”

 

Habit No. 7: Sharpen the saw. “It’s renewing the four dimensions of your nature—physical, spiritual, mental, and social/emotional.” Covey writes about continuous self-improvement. Commit, learn, and do.

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Welcome to the Bossless Company, Rachel Emma Silverman at Wall Street Journal

Welcome to the Bossless Company, Rachel Emma Silverman at Wall Street Journal | Employer Branding News | Scoop.it

Hiring highly motivated workers is vital to making a boss-free system work. And it isn't for everyone. Most employees take anywhere from six months to a year to adapt, though some leave for more traditional settings, Mr. Coomer says.

The system has its downsides. Without traditional managers, it can be harder to catch poor performers. Even the employee handbook, a packet that explains Valve's philosophy and processes, notes that bad hiring decisions "can sometimes go unchecked for too long."

Recent research on the value of flat organizations has been mixed. One study, by researchers at the University of Iowa and Texas A&M University, found that teams of factory workers who supervised themselves tended to outperform workers in more traditional hierarchies, so long as team members got along well. "The teams take over most of the management function themselves," says co-author Stephen Courtright. "They work with each other, they encourage and support each other, and they coordinate with outside teams.They collectively perform the role of a good manager."

Other studies, however, have found that hierarchies can sometimes boost group effectiveness, and that having a clearly defined role can help people work more efficiently.

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76% of HR experts believes talent management is top priority, European Talent Survey 2012

76% of HR experts believes talent management is top priority, European Talent Survey 2012 | Employer Branding News | Scoop.it

The European Talent survey found that 76% of respondents identified talent as a top or growing priority to support the growth of their businesses and 50% of respondents had a defined talent strategy. There was agreement that talented people could drive productivity and business growth; improve customer share and be a differentiator at a time of intense global competition. Talent was seen as a pivotal resource in delivering competitive advantage.

The skills identified as priorities for talent were varied. 67% of those responding to the European Talent survey believed that the ability to deal with and manage change was a priority; 31% believed that the ability to think strategically was also important; 22% identified the need to be able to work in virtual teams as a key attribute of talent (approximately the same as 2010) and 50% believed that information systems skills were a priority- up from 25% in 2010.

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How much time does people waste and why, Hannes at Tempo

How much time does people waste and why, Hannes at Tempo | Employer Branding News | Scoop.it

While employees often waste time on things unrelated to their jobs, they also lose productivity to work-related distractions, like:

- Fixing other people's work (54 percent)
- Office politics (47 percent)
- Waiting on a project for a co-worker (42 percent)
- Work meetings or events (42 percent)
- Administrative work (33 percent)

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Build a foundation of value to reinforce retention, Ragan

Your culture plays a huge role in your ability to retain employees, and a culture is built on values:

 

• Learning. Offer training resources that match their interests and needs.

• Recognition. Make a point of telling your people when they do a good job. 

• Career growth. Smart, ambitious people usually want to move up.

• Security. Don’t hide bad news, but emphasize the good news. Be honest about the challenges.

• Money. It’s not the only factor, of course, but you can’t afford to ignore it.

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Core beliefs and culture important success factors, Deloitte

Core beliefs and culture important success factors, Deloitte | Employer Branding News | Scoop.it

Organizations think about their business as a two-sided ledger: strategy and culture.

 

Executives may be using social media as a crutch to build culture and seem accessible — but good leadership can’t be dialed-in. 

- 45% of executives say social media has a positive impact on workplace culture while only 27% employees agree.

- 41% of executives compared with only 21% of employees believe that social networking helps to build and maintain workplace culture.

- 38% of executives think social media allows for increased transparency while only 17% of employees agree.

 

To be an exceptional organization, companies must focus on the intangible elements of culture-building.

- When considering what factors impact workplace culture, executives rank tangible elements such as financial performance (65%) and competitive compensation (62%) among the highest, whereas those factors were among the lowest for employees.

- In contrast, employees rank intangible elements such as regular and candid communications (50%), employee recognition (49%), and access to management/leadership (47%) highest.

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The Important of Employee Engagement, NBRI

The Important of Employee Engagement, NBRI | Employer Branding News | Scoop.it

Employee engagement is vital to a successful workplace environment. This infographic shows how an unengaged employee can drain your resources.

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Social communication within the Employee Lifecycle, The Social Workplace

Social communication within the Employee Lifecycle, The Social Workplace | Employer Branding News | Scoop.it

Putting Social HR in Its Place: the Employee Lifecycle Infographic.

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