1. War for talent continues
Finding people that match your company DNA, your culture, goals, ambition and values is vital for retainment as well
2. Not every company is Apple or Redbull
Most companies need a carefully and truthfully crafted employer brand to attract, recruit and retain the right people.
3. Retaining good employees is essential
A successful employer brand is truthful: it realistically conveys the way employers and candidates experience the company, but does so in a creative way that speaks to the imagination. It’s all about making the right promises — and then keeping them.
4. Talent ‘shops’ for employers
Employees googles companies, asks friends for opinions and experiences with employers, people share working experiences easily — offline and online. This means you have to be ‘found’ as an employer with your side of the story.
5. It makes recruitment more efficient
As candidates become increasingly aware of who you are as an employer, recruitment becomes more efficient and cost-effective in time.