Organizations think about their business as a two-sided ledger: strategy and culture.
Executives may be using social media as a crutch to build culture and seem accessible — but good leadership can’t be dialed-in.
- 45% of executives say social media has a positive impact on workplace culture while only 27% employees agree.
- 41% of executives compared with only 21% of employees believe that social networking helps to build and maintain workplace culture.
- 38% of executives think social media allows for increased transparency while only 17% of employees agree.
To be an exceptional organization, companies must focus on the intangible elements of culture-building.
- When considering what factors impact workplace culture, executives rank tangible elements such as financial performance (65%) and competitive compensation (62%) among the highest, whereas those factors were among the lowest for employees.
- In contrast, employees rank intangible elements such as regular and candid communications (50%), employee recognition (49%), and access to management/leadership (47%) highest.