Top Talent Doesn't Job Search Online
Want to Attract the Best? Give Them Something To Discuss
1. Stories of the success showcasing their peers within their industry or skill set.
2. Examples of innovation that breaks the rules and challenges conventional thought within their professional area of expertise.
3. Contests and initiatives designed to let them challenge their abilities and provide them with recognition of their talent
Employment Branding=Talent Magnet
The Best Evaluate Carefully Whether to Apply
Takeaway: Employment Branding is Authority Marketing