Companies who invest in developing their employer brand can expect an increase in employee engagement and ease in attracting candidates with 38% of companies rating them as the main benefits of their employer brand strategy, according to a wide-ranging global survey from Employer Brand International. The study released today also found the rush by companies to shift expenditure into social media to build online communities they can recruit from and engage with, has resulted in a 209% increase since 2009 in social media usage by companies to communicate their employer brand.
84% of companies believe a clearly defined strategy is the key to achieving employer branding objectives
71% of employees say obtaining an adequate budget is their number 1 challenge in managing an employer brand
59% of companies leverage their career website for communicating the employer brand
55% of employees believe it’s important other people want to work for their employer
44% of companies use social media to enhance their employer brand
18% of marketing departments are responsible for the employer brand strategy
Defining the employer value proposition (EVP) is most the effective initiative (9% of respondents), whereas the emerging practice of talent pool development is ranked number 16 at 2%