Organisations ability to shape and control their image as an employer is eroding fast. According to a recent study of 9,027 people in 35 countries by InSites Consulting upwards of 1 in 5 social network users talk about the company they work for online.
Considering that there are now 1 billion+ people using social networks worldwide, what we have here is an unprecedented ocean of unauthorised, unchecked and unapproved commentaries on daily life in companies large and small. So what are people posting?
50% share information on (new) products and services
50% announce company events
37% share information on sales and marketing campaigns
37% share job vacancies
37% tell stories about company culture
36% announce promotions
21% share news about new hired employees