Employer Branding
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Your Employer Brand is just as Important as your Consumer Brand | Team Development

Your Employer Brand is just as Important as your Consumer Brand | Team Development | Employer Branding | Scoop.it
You know about personal branding—what makes you unique to the workplace and how to leverage that for the best career opportunities; you also know about (Your employer brand is just as important as your consumer brand, especially to new #team members.

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, August 16, 2013 12:13 PM

Social media and employer branding?  For help or to find out more contact Peter on 07930330125 peter@peter.uk.com

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Marketing is Advertising is PR and They are All Publishing | Social Media Today

Marketing is Advertising is PR and They are All Publishing | Social Media Today | Employer Branding | Scoop.it
The marketing agency of the future will have a library, a digital repository of content that’s ready to go at a moment’s notice, and the associated creative team to help build and maintain it. Forward-thinking agencies already do.
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What is Data? A discussion about getting value from your marketing analytics | MarketingSherpa Blog

What is Data? A discussion about getting value from your marketing analytics | MarketingSherpa Blog | Employer Branding | Scoop.it
In this MarketingSherpa blog post, watch the most recent Marketing Research in Action. We sat down with Scott Hutcheson, Content Director, Paramore, to discuss how to look at marketing data to discover insight into future customer behavior.
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Five Tips for Using Social Media in B-to-B Demand Creation | SiriusDecisions Blog

Five Tips for Using Social Media in B-to-B Demand Creation | SiriusDecisions Blog | Employer Branding | Scoop.it

Excerpt...

 

Here are five tips from Block and Ross on effectively adding social media tactics to demand creation efforts:

1.  Build personas.  Marketing professionals regularly build and organize personas in order to understand potential buyers. This essential step also applies to social media marketing. “We’re basically building personas – social personas,” Block explained. “That means we understand by role or industry how these individuals are using social.”

2. Interact. This step may appear obvious to some social media marketers, but interactions must be purposeful. Organizations should seek to find out their audience’s specific pain points and business problems, as well as where individuals are within the buying cycle, Block said. The more that is understood about individuals, the more interaction can take place, allowing the most useful content to be presented and facilitating the buyer’s journey.

3. Leverage and adapt existing content. Existing assets such as white papers and influencer pieces can be used in social media marketing. Based on the audience’s status in the buying cycle, key data points and other elements from these assets can be extracted and repurposed.

4. Be consistent. Block and Ross recommended using multiple social channels to share content. However, organizations must be careful to maintain consistent branding across all of the outlets used. Incorporating uniform creative elements, for example, provides a consistent look and feel, improving the viewer experience and reinforcing brand image.

5. Track. Finally, organizations must determine the impact of their social media activities within their overall demand creation programs. Look beyond frequently overemphasized metrics such as clicks, video views or white paper downloads and examine users’ actions after they access the social media content, Ross and Block emphasized. The most relevant metrics will vary depending on buyer personas.

 


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marketingIO's curator insight, July 1, 2013 8:28 AM

Now take the aforementioned and overlay it to LinkedIn (and, using the Filter function, see past Scoops that are LinkedIn focused): these two components should be the basis for your lead gen efforts using Social.


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5 Basic tips to get the best out of your Facebook Business page

5 Basic tips to get the best out of your Facebook Business page | Employer Branding | Scoop.it
It's 2013, Facebook has been around for the best part of a decade and has over 1-billion members. Everyone from your grandpa to your high school date is on Facebook and daily there are millions of ...
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Topshop CMO: Marketing industry needs disruption | News | Marketing Week

Topshop CMO: Marketing industry needs disruption | News | Marketing Week | Employer Branding | Scoop.it
Justin Cooke says marketers risk becoming formulaic.
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TFMA 2013: Content for every step in the sale

TFMA 2013: Content for every step in the sale | Employer Branding | Scoop.it
In this 20-minute session, filmed at the Technology for Marketing & Advertising (TFMA) conference - Feb 2013, Bryony Thomas (Author, Watertight Marketing) and Sonja Jefferson (Co-author, Valuab...
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Clip Anything from the Web and Organize Into Collections with Memit (Web + iOS)


Via Robin Good
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Jeff Domansky's curator insight, July 1, 2013 2:13 PM

Robin Good assesses pros and cons of Memit, a new content clipping and saving tool.

Patricia Stitson's curator insight, July 1, 2013 4:13 PM

Interesting tool!

Jose Jordan's curator insight, July 2, 2013 1:38 PM

Memit es una aplicación de curaduría de contenidos que te permite recortar cualquier página web (tal cual) de texto, imagen o video disponible en línea y guardar dentro de una colección.

 

Las colecciones pueden configurarse para que sean privados o públicos, y usted puede invitar a todos los demás como quieres colaborar y contribuir a ella.

 

Los elementos individuales recortadas pueden ser comentados, etiquetados y se pueden compartir en sus canales de medios sociales preferidas. Puedes seguir a otros usuarios Memit y ver su flujo de artículos recortado igual que otras herramientas similares hacen.

 

Cada usuario tiene una página de perfil mostrando su trabajo y los elementos guardados en bolsa.

 

Mis comentarios: Buen clipper flexible, permite un fácil recorte de lo que le interesa y fácil de almacenar en sus categorías y etiquetas. Buenas funciones categorizacion.Bueno para el uso de entorno de colaboración para colección de textos, extractos o clips de vídeo.La pantalla de colección no es muy grande (sólo un formato de lista lineal, vertical  disponible por el momento), la edición o exportación (sin función de inserción).

 

PS: Si usted ha realizado una copia de seguridad de sus colecciones Clipboard.com, puede importarlos directamente en Memit.

 

 

De uso libre.

 

Pruébelo ahora: http://memit.com/

 

Tutoriales de vídeo:http://www.youtube.com/user/runealblas/videos

 

iPhone App:http://itunes.apple.com/app/memit/id542209884

 

Similar tools: Clipular, Iceber.gs, Keeeb

 

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IBM and Wimbledon : the wealth of digital content at the 2013 Championships - ITProPortal

IBM and Wimbledon : the wealth of digital content at the 2013 Championships - ITProPortal | Employer Branding | Scoop.it
IBM and Wimbledon : the wealth of digital content at the 2013 Championships ITProPortal IBM's involvement with Wimbledon has a strong focus on digital content delivery, and this year the highly regarded Wimbledon.com website is joined by an all-new...
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SEO, Marketing & Social Media

SEO, Marketing & Social Media | Employer Branding | Scoop.it
8 Effective Tips On How to Use Pinterest for Marketing #seo #marketing (8 Effective Tips On How to Use Pinterest for Marketing #seo #marketing http://t.co/CtR7vonqUe)...
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9 Steps to a Successful Employer Branding Strategy

9 Steps to a Successful Employer Branding Strategy | Employer Branding | Scoop.it

Never has current and future talent been more important to business success than it is today. Today, organizations discuss having a “people advantage” and work with “talent optimization.” There are also new titles and positions like “Chief Talent Officer.” Attracting and retaining the right talent is becoming a key organizational capability. The industry is quickly moving away from a short-term recruitment focus to a long-term employer branding focus.


Via Andrée Laforge
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Flexcel Network's curator insight, October 10, 2014 4:38 PM

The industry is quickly moving away from a short-term recruitment focus to a long-term employer branding focus.

Rescooped by Jaclyn Hogan from International Talent Acquisition Explorer
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Checklist of a Strong Employer Branding Strategy

Checklist of a Strong Employer Branding Strategy | Employer Branding | Scoop.it
Often companies fail to realize that recruitment success is highly correlated with having strong employer branding.

Are you struggling to attract great candidates? Often companies fail to realize that recruitment success is highly correlated with having strong employer branding. Your employer branding conveys to your audience what your business is all about from culture and values to employee engagement and satisfaction. Here is a checklist to see if your employer branding strategies covers these key areas of success:

1.    Consistent messaging through all channels internally and externally


Via Alexander Crépin
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Rescooped by Jaclyn Hogan from Employer Branding and Social Recruiting
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Sirona Says: How to get the right Fans, Friends and Followers for your social recruiting

Sirona Says: How to get the right Fans, Friends and Followers for your social recruiting | Employer Branding | Scoop.it
When I was younger there was a well known brand of beer that had the strap line 'Follow The Bear' - any of you remember it? The beer was pretty average to be honest, but the marketing spin was excellent,...

Via MHM HR
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MHM HR's curator insight, February 13, 2013 4:11 AM

Successfully leveraging Social Media for recruitment is about hiring people that got interested and interacted with you via Social Media channels

 

   via @andyheadworth | #socialrecruiting

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The 5 People in Your Company Who NEED to See Your Brand’s Conversation Map - Business 2 Community

The 5 People in Your Company Who NEED to See Your Brand’s Conversation Map - Business 2 Community | Employer Branding | Scoop.it
#Setting4Success The 5 People in Your Company Who NEED to See Your Brand’s Conversation Map http://t.co/IEarAkCPRl #SocialMedia #News
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Branding iron logo

Branding iron logo | Employer Branding | Scoop.it
Very excited when this arrived, we can now brand all our products!! (Branding iron logo http://t.co/cr9tthQrLK)
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Email Marketing and CRM - Sophie Jewry – Business Brand Consultant

Today has been a day of discussing CRM (Customer Relationship Management) solutions - here are a few suggestions... http://t.co/RkMyjqcg4G
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Five Ways to Use LinkedIn for Social Media Marketing - SiteProNews

Five Ways to Use LinkedIn for Social Media Marketing - SiteProNews | Employer Branding | Scoop.it
My company started a very popular LinkedIn group that now has more than 5,000 members.
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TurnkeyRocket.com Launches New Web Design, Development, Copywriting ... - SBWire (press release)

TurnkeyRocket.com Launches New Web Design, Development, Copywriting ... - SBWire (press release) | Employer Branding | Scoop.it
TurnkeyRocket.com Launches New Web Design, Development, Copywriting ...
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Top 5 Coolest Content Marketing Trends

Top 5 Coolest Content Marketing Trends | Employer Branding | Scoop.it

Think you're on the cutting edge of inbound marketing? Check out these content marketing trends to see how you measure up.Inbound marketing is obviously here to stay, as are the social media platforms, blogs, and search engine optimization skills that come with it. To stay ahead of the competition, you need to be aware of the latest and greatest content marketing trends. Not only should you be using these tips and tricks, you should also be thinking ahead, working out the next big thing so you can set the trends instead of following them....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 2013 1:19 PM

Get your trend watch on, especially for visuals, microsites and mobile.

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[FREE] Everything Technology Marketing: Download the 2013 B2B Content Marketing Report

[FREE] Everything Technology Marketing: Download the 2013 B2B Content Marketing Report | Employer Branding | Scoop.it

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out.


Via marketingIO
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marketingIO's curator insight, July 1, 2013 7:10 AM

Free report ALERT.


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"Purpose-Driven Branding" cartoon | Tom Fishburne: Marketoonist

"Purpose-Driven Branding" cartoon | Tom Fishburne: Marketoonist | Employer Branding | Scoop.it
People don't buy what you do, they buy why you do it, Simon Sinek famously said. Marketers are all taught to define a brand promise. The deeper opportunity is to understand our brand purpose - an ideal that drives everything a brand does.
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Marketing Executive Vacancy at Pacific Rubber Works

Marketing Executive Vacancy at Pacific Rubber Works | Employer Branding | Scoop.it
Marketing Executive Vacancy at Pacific Rubber Works

Pacific Rubber Works Ltd., a big existed and growing company in automotive and home appliances rubber and plastic parts company to be set-up soon ...
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Research finds social media ubiquitous in HR and resourcing. | Entirely Social | The Global Recruiter Magazine

Research finds social media ubiquitous in HR and resourcing. | Entirely Social | The Global Recruiter Magazine | Employer Branding | Scoop.it
News | Entirely Social | Research finds social media ubiquitous in HR and resourcing.

 

Every Australian HR and resourcing professional who responded to a survey by Alexander Mann Solution have said they use Social Media to help them source candidates. This finding is part of a research report from Alexander Mann Solutions (AMS) into the use of Social Media in recruitment.

 

Social Media and Resourcing: the impact of Social Media on Recruitment and HR in Asia Pacific is a pan-Asia Pacific research report from AMS and The Chapman Consulting Group. In total, 80 per cent of respondents also said they use Facebook, LinkedIn and Twitter as part of their Employer Branding activity.

 

However, despite the insights that can potentially be gleaned from viewing a candidate's online profiles and comments, none of the Australian respondents said they used Social Media to vet or reject job applicants. This contrasts with what happens elsewhere in the region. In Singapore, for example, 17 per cent said they had rejected a candidate based on what they've seen on a social media site while in Hong Kong 29 per cent of recruiters reported they actively vet candidates online.

 

"Social media used to be the exclusive playground of Gen Y and Web 2.0 denizens, but its ability to connect people and companies in real-time has helped it become one of the most mainstream of media,” said Martin Cerullo, Director of Business Development for Asia Pacific at Alexander Mann Solutions. "AMS have long been fierce advocates of social media's potential in hiring and building world class employer brands. This report provides a vital insight into how, where and to what extent HR, talent and recruitment professionals in the Asia Pacific region are currently using social media, and also how they expect this to change moving forward."

 

Other information from the report includes the finding that 85 per cent of all respondents from Asia Pacific said that they actively use Social Media, with LinkedIn (90 per cent) the most popular, followed by Facebook (63 per cent) and Twitter (31 per cent). Meanwhile, 90 per cent said they expected business usage of social media to rise next year.

 

Overall, the top three ways in which social media was seen as being useful by HR and resourcing professionals in Asia Pacific were: Candidate sourcing - 73 per cent, managing employer brand - 73 per cent and lowering overall recruitment costs - 71 per cent.

 

Perhaps surprisingly, professional usage of social media increases the more senior the individual. While 78 per cent of all Recruitment Officers said they used social media as part of their roles, this figure rose to 83 per cent for Managers and 91 per cent at Director-level.

 


Via TheIWC_AJA
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Employer Branding- Five Popular Misconceptions

Employer Branding- Five Popular Misconceptions | Employer Branding | Scoop.it
We’ve identified FIVE misconceptions to avoid when developing an employer branding. Some are misjudgements others are irrelevant thinking all are important.

Employer branding is not a fashion, it is a real business objective and organisations are investing large amounts of time and money into getting it right. And what the early adopter organisations do, then everyone else will surely follow, so to help those beginning your journey we’ve identified five misconceptions to avoid when developing an employer brand. Some are misjudgements, others are irrelevant thinking, all are important


Via Alexander Crépin
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MTD's curator insight, June 27, 2013 7:43 AM

Anyone who knows about brand knows that it's often the internal message, cohesion and overal brand conduct of the business that gets in the way of perfectly decent external relationships and thrilling communications, brand and marketing strategies directed across the buyer landscape. 

 

That touches implicitly on every aspect of HR - in fact, connecting HR directly with marketing is increasingly common (connecting everything to a go to market AND a go-to-internal-market agenda, end to end and back to front, is essential). 

 

Here, some key misperceptions that prevent employees from being part of the employer brand and that damage organisational connection, making people less likely to join and less likely to be inspired to go that extra mile. 

 

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How to Cultivate a Content Culture at Your Company

How to Cultivate a Content Culture at Your Company | Employer Branding | Scoop.it
Learn how to create a culture of content creators in your company to make inbound marketing easier and more effective.

Via MHM HR
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MHM HR's curator insight, January 31, 2013 4:24 PM

"Enable anyone in your organization to contribute content, from Sales, to Services, to Development. This is great because you're getting content that highlights different perspectives and different areas of expertise, both of which make your content arsenal more well-rounded."

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34064/How-to-Cultivate-a-Content-Culture-at-Your-Company.aspx#ixzz2JafrquDr";