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Employer Branding and Social Recruiting
News and articles related to HR Social Media, Employer Branding and Social Recruiting topics
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HR and Recruiting Technology Predictions for 2013

HR and Recruiting Technology Predictions for 2013 | Employer Branding and Social Recruiting | Scoop.it
Now that the Super Bowl is over, we take a look back on the human resources and recruiting trends, what has driven hiring and engagement innovation, and what’s in store for HR for 2013 when it comes to HR Tech and collaboration.
MHM HR's insight:

Technology that makes us more than cogs in the machine. 

"I feel like there is a belief that HR and recruitment technologies will completely end the need for human resources and recruiters.  Automation helps us focus on the human elements of our most valuable business resource, the employee.  This technology should help elevate the human element taking us away from viewing employees as replicable cogs in the hiring machine to employees with lives, experiences, and personalities you can’t automate."

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Four LinkedIn Connection Strategies for Corporate Recruiters | Omni

Four LinkedIn Connection Strategies for Corporate Recruiters | Omni | Employer Branding and Social Recruiting | Scoop.it
MHM HR's insight:

That's a great and must have strategy for Corporate Recruiters to embrace:

"One of the main benefits of social networking is the ability to tap into your employee talent network, something especially useful when chasing for employee referrals. If you connect to every single employee within the business, you will gain second-tier visibility of your organisation’s entire talent network."

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Sirona Says: "What do we tweet, post, share, write and update then?" say Recruiters

Sirona Says: "What do we tweet, post, share, write and update then?" say Recruiters | Employer Branding and Social Recruiting | Scoop.it
This week I have spent time talking to and training agency recruiters and corporate recruiters, and there was one issue that was the same in three teams of recruiters, and was it causing pain and frustration to both sets of...
MHM HR's insight:

Recruiters: No idea on what to say on the various social media channels? Here you will find help.

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Sirona Says

Sirona Says | Employer Branding and Social Recruiting | Scoop.it
My look at the world of recruitment, jobs and HR, provideing advice for job seekers along the way.
MHM HR's insight:

"Attracting candidates or attracting talent to your company is so much more than placing adverts out there on job boards. You need to give them a reason to come to you and engage with you, whether that is simply giving you a call or sending you their CV."

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Neue „Social Job“-App: Facebook hilft jetzt auch bei der Stellensuche - IT - Unternehmen - Wirtschaftswoche

Neue „Social Job“-App: Facebook hilft jetzt auch bei der Stellensuche - IT - Unternehmen - Wirtschaftswoche | Employer Branding and Social Recruiting | Scoop.it
Mit einer neuen Job-Suchmaschine will Facebook im „Social Recruiting“ Fuß fassen - und etablierten Karriere-Netzwerken Konkurrenz machen. Beim deutschen Xing sieht man Facebooks neustes Projekt aber gelassen - noch.
MHM HR's insight:

"In Zeiten, in denen den Unternehmen immer mehr Fachkräfte fehlten, sei das aus Sicht vieler Personal-Manager aber nicht ausreichend. „Social Recruiting“, wie es auf Xing möglich ist, biete deswegen mehr als Facebooks Job-Suchmaschine: „Beispielsweise sorgen bei uns Algorithmen dafür, dass geeignete Kandidaten Stellenanzeigen zu sehen bekommen, die zu ihnen passen können.“ So erreiche man per Xing etwa auch Talente, die derzeit gar nicht aktiv suchen."

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2013: The Year Of Social HR - Forbes

2013: The Year Of Social HR - Forbes | Employer Branding and Social Recruiting | Scoop.it
2012 was the year for workforce innovation, with more companies experimenting with using social media to brand and market their organizations.
MHM HR's insight:

"Recruiters Will Find You Before You Know You Are Looking For A Job"

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The Most Important Factor for Successful Social Media Marketing in ...

There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year commences.And one of the most pressing elements for those engaging online will be how to ...
MHM HR's insight:

Sharing vs. Selling: Sharing should come first

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The Top 20 Most Popular Talent Management Software Solutions | Capterra

The Top 20 Most Popular Talent Management Software Solutions | Capterra | Employer Branding and Social Recruiting | Scoop.it
The Top 20 Most Popular Talent Management Software Solutions : http://t.co/vKjusZrO via @Capterra #HCM #socialhr
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Recruitment 4.0: Crowdsourcing, Gamification, Recruitment as a Profit Center, … and the Death of Recruitment Agencies! - ERE.net

Recruitment 4.0: Crowdsourcing, Gamification, Recruitment as a Profit Center, … and the Death of Recruitment Agencies! - ERE.net | Employer Branding and Social Recruiting | Scoop.it
MHM HR's insight:

"LinkedIn is greatly expanding its offering and making recruiting easier for everyone. Initiatives like ‘Genome’ from LinkedIn will radically lesson the need for dedicated in-house recruiters in the future. Coupled with your community recruiting on your company’s behalf (crowdsourcing of talent), the need for recruiters will lessen and hence accelerate cost reduction."

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60% CEOs feel employer branding is important

60% CEOs feel employer branding is important | Employer Branding and Social Recruiting | Scoop.it
In a report launched by Monster India and People Matters (a leading knowledge and media platform in the Human Resources space) revealed that 60% CEOs feel that employer branding is a critical element of employee value proposition.
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Three HR Trends Driving Talent Fit For The Future | SuccessFactors Blog

"Globalisation is also driving technology innovation. As companies seek alternative revenue streams and move to new markets, they must successfully manage rapid changes associated with business transformation and mitigate risk. Capitalising on your talent is a big part of risk mitigation. That means reliable, hard data from analytics, not hunches or gut feeling from HR or management, combined with the right social and mobile tools for effective execution."

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Link Your Strategic Issue With the Right Social Media Monitoring Solution

Link Your Strategic Issue With the Right Social Media Monitoring Solution | Employer Branding and Social Recruiting | Scoop.it
Link Your Strategic Issue With the Right Social Media Monitoring Solution http://t.co/M7Nsdbc8 via @DamarqueViews...
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6 Tips for Recruiting More Effectively With Social Media

6 Tips for Recruiting More Effectively With Social Media | Employer Branding and Social Recruiting | Scoop.it

Very important tip no 5:

"Have you incorporated listening to the market into your routine, so that the team can gauge how your social media efforts are being perceived in the market and can fine-tune accordingly?"

 

-> Leverage Social Media Monitoring Software

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The End of Sourcing Is Near … the Remaining Recruiting Challenge Is Selling - ERE.net

The End of Sourcing Is Near … the Remaining Recruiting Challenge Is Selling - ERE.net | Employer Branding and Social Recruiting | Scoop.it
MHM HR's insight:
The Emphasis in Recruiting Needs to Shift to Selling

"Once you realize that the selling aspect of recruiting is almost universally under researched, underfunded, and it is almost always executed in an unscripted manner, you’ll see that it’s ripe for significant improvement and change. If you review the recruiting literature you will find very little written about the science of selling and the importance of using data-driven selling approaches within the recruiting function. The pressure is increasing on recruiting leaders to make a decision to shift resources away from sourcing by recruiters and toward the remaining big challenge: selling."

 

          - Dr. John Sullivan

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How to Cultivate a Content Culture at Your Company

How to Cultivate a Content Culture at Your Company | Employer Branding and Social Recruiting | Scoop.it
Learn how to create a culture of content creators in your company to make inbound marketing easier and more effective.
MHM HR's insight:

"Enable anyone in your organization to contribute content, from Sales, to Services, to Development. This is great because you're getting content that highlights different perspectives and different areas of expertise, both of which make your content arsenal more well-rounded."

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34064/How-to-Cultivate-a-Content-Culture-at-Your-Company.aspx#ixzz2JafrquDr";

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Social Recruting 2013 – Das Jahr der Bewerber

Social Recruting 2013 – Das Jahr der Bewerber | Employer Branding and Social Recruiting | Scoop.it
Früher waren Hochglanzbroschüren und ein winziger Karrierebereich auf der Website ausreichend. Heute hat es sich drastisch geändert.
MHM HR's insight:
"Existieren Probleme im Recruiting meines Unternehmens, bzw. existiert überhaupt ein Prozess der Problemidentifikation?"
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New Year, New You | Official LinkedIn Blog

New Year, New You | Official LinkedIn Blog | Employer Branding and Social Recruiting | Scoop.it
With the recession slowing down and jobs growing – people are resolving to focus on their career and move up after sitting back these last few years.
MHM HR's insight:

#Skills and #relationships before a new job: These are the new goals of professionals. It's time to #engage #LinkedIn #SocialRecruiting

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It's The Headhunter Fee, Stupid! - RecruitingBlogs

It's The Headhunter Fee, Stupid! - RecruitingBlogs | Employer Branding and Social Recruiting | Scoop.it
Employers seldom complain about the services of headhunters, it’s the headhunters’ fee that has become their pain point.
A few months ago I was a presenting at…
MHM HR's insight:

Therein lies the problem, the headhunter fee. But it is also a tremendous opportunity for headhunters to make more placements.  How? They just need to do a better job of re-selling the economic value of using professional headhunters or demonstrate creative ingenuity in the pricing of their headhunting services.

The economic value is more profits; because the employers that hire the best talent often win and retain more customers.

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15 Social Media Trends By Social Media Marketers For 2013 - Business 2 Community

15 Social Media Trends By Social Media Marketers For 2013 - Business 2 Community | Employer Branding and Social Recruiting | Scoop.it
Business Standard 15 Social Media Trends By Social Media Marketers For 2013 Business 2 Community Brand boredom will impact those brands which over-use monotonous content strategy and rely heavily on FB posts and Tweets in the name of doing Social...
MHM HR's insight:

The Return of the blog:

 

Blogging to glory: Focus will shift back to blogs from Social Media. Companies will start integrating blogging as a critical part of their digital campaigns. Professional Bloggers will be in demand like never before. Companies will pay more attention to their own blogs too.

 

 

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Social Media for Culture, Branding, and Recruitment

An overview on social media uses for branding, culture and recruitment; as well as an analysis of three social media sites for the purposes of recruitment.

Via Luca Appia
MHM HR's insight:

"Why Use Social Media for Recruiting?" - Good slide deck. Somewhat outdated but still relevant.

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Where do jobs fit in your Social Recruiting feeds?

Where do jobs fit in your Social Recruiting feeds? | Employer Branding and Social Recruiting | Scoop.it
Yesterday, I posed the question on Twitter “What would some social media best practices that recruiting organizations should live by?” and I got a few responses.  The one I liked the be...
MHM HR's insight:

Good advice: Create Relationships First, Convert Later: "The only way to cultivate relationships is to provide value to the candidates you are interested in and you can do this through direct engagement and relevant content."

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How to Find Top Tech Talent on Social Media

How to Find Top Tech Talent on Social Media | Employer Branding and Social Recruiting | Scoop.it

31% of people lie on their resume.

You only reach 5% of the workforce through job boards

Only 10% of visitors to a carreer website convert

More than 7 out of 10 employers have successfully hired a candidate through social media in 2012.

 

Some good arguments for starting a social media recruiting strategy in 2013.


Via Herve Peitrequin, Nicolas André
MHM HR's insight:

By reaching out to passive talent on industry sites where they are already active, recruiters can attract candidates who might not otherwise apply.

The active candidate population only makes up 16% of the workforce.

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How to Recruit for FREE using Social Media!

How to Recruit for FREE using Social Media! | Employer Branding and Social Recruiting | Scoop.it
 
 
ü  Are you fed up of paying expensive recruitment fees?
 
ü  Would you like an alternative to using recruitment agencies?
 
ü  Are you interested in how to use social media to source great applicants?
MHM HR's insight:

Sehr interessanter Artikel. Lesenswert.

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LinkedIn Marketing: New Features to Enhance Your LinkedIn Results | Social Media Examiner

LinkedIn Marketing: New Features to Enhance Your LinkedIn Results | Social Media Examiner | Employer Branding and Social Recruiting | Scoop.it

Why LinkedIn is focused on mobile apps right now. Only 40% of the LinkedIn network is American and the majority of people in Europe, India and China use mobile more than they use browser-based platforms.

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HootSuite University Lecture Series: Gary Vaynerchuck on Context vs. Content

HootSuite University Lecture Series: Gary Vaynerchuck on Context vs. Content | Employer Branding and Social Recruiting | Scoop.it

HootSuite Webinar with Gary Vaynerchuck:

- Building context and equity before pitch ing
- Running a marathon vs. a sprint
- The diminishing ROI of traditional media

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