Interesting article about the correlation between effective recruitment, a strong employer brand and the revenues. You are in a people business. And no matter you like it or not, it is both about the competence to deliver upon a business opportunity and about the networks to make you an attractive provider. All about people. All about talent.
The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. LinkedIn drives by far the most traffic and what is even better is that it is all very much measurable from your account, not only the general population but also the specific target groups. Powerful ROI marketing, accessible.
The entry of geo-targeting has impacted online advert relevance hugely. The combination with knowing your audience and their behavior will provide leading companies with the ability to sharpen their message, tailor their offer and see conversion rates rise.
Everything is about being transparent, showing something which is both true, attractive and differentiating. Those who had me as EVP-consultant knows the mantra. But do you truly communicate this way? It is one thing to be an attractive employer, it is one thing to keep your preferred talents engaged and inspired, curious about your company - And not failing the expectations as they join your team.
"You become the average of the five people you hang out with the most." Scott Dinsmore's talks about how you transform yourself, to reach your dreams and how you discover talents you didn't knew you had. A very inspiring watch. Recommended.
70% of all vacancies and opportunities are made in the hidden and through referrals / recommendations or spontaneous search. This means your digital profile is important. Get in! (Thank you Peter Wilkinson)
Measuring your performance is important in order to reach business objectives. But what is far more important is to measure what you want to become, rather than who you happen to be now. Also I'd like to point out that the whole reason of research and measurements are to identify the variables and the work having the strongest impact on your journey and what you want to become - not to state the obvious result you already knew and which is not in line with your business plan.