Interesting article about the correlation between effective recruitment, a strong employer brand and the revenues. You are in a people business. And no matter you like it or not, it is both about the competence to deliver upon a business opportunity and about the networks to make you an attractive provider. All about people. All about talent.
Everything is about being transparent, showing something which is both true, attractive and differentiating. Those who had me as EVP-consultant knows the mantra. But do you truly communicate this way? It is one thing to be an attractive employer, it is one thing to keep your preferred talents engaged and inspired, curious about your company - And not failing the expectations as they join your team.
The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. LinkedIn drives by far the most traffic and what is even better is that it is all very much measurable from your account, not only the general population but also the specific target groups. Powerful ROI marketing, accessible.
We love building products and services that help recruiters like you easily find, engage and hire the best and brightest. But the value you get from our recruiting solutions depends heavily on how well you know them.
Daniel Sonesson's insight:
Linkedin launches their first certification program. Enjoy!