Employer Branding
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Employer Branding
What It Is, Why It Matters - And How To Do It Well
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Branding Roundtable No. 2 – Purpose-Driven Branding - Branding Magazine

Branding Roundtable No. 2 – Purpose-Driven Branding - Branding Magazine | Employer Branding | Scoop.it
Branding Magazine
Branding Roundtable No.
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Email Marketing As a Branding Tool - Business 2 Community

Email Marketing As a Branding Tool - Business 2 Community | Employer Branding | Scoop.it
Email Marketing As a Branding Tool Business 2 Community Follow these rules to optimize your email marketing and leverage it as a strong branding tool that lands right in the inbox of your target audience (a place where they spend a majority of...
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Don't Bother With Employment Branding - ERE.net

Don't Bother With Employment Branding - ERE.net | Employer Branding | Scoop.it
“But wait,” you may say, “Doesn't a well-researched and authentic employment brand contribute not only to more efficient recruitment but ultimately to improved employee retention and even company profitability?
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Local employment schemes – how to make them work - The Guardian

Local employment schemes – how to make them work - The Guardian | Employer Branding | Scoop.it
The Guardian
Local employment schemes – how to make them work
The Guardian
We introduced a brand new role - the Skills Coach - to support this. It's complimented by Connect - a digital CV and job match service.
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This Will Be The #1 Business Skill Of The Next 5 Years

This Will Be The #1 Business Skill Of The Next 5 Years | Employer Branding | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
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The power of story-telling and its relationship to content marketing - we should all take heed, methinks.

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Google, Apple and Unilever are most attractive global employer brands - Campaign Asia-Pacific (blog)

Google, Apple and Unilever are most attractive global employer brands Campaign Asia-Pacific (blog) LinkedIn, the world's largest professional network with more than 259 million members, revealed that Google is the world's most InDemand Employer...
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Recruitment: what you can learn from Live Nation - CIPD (blog)

Recruitment: what you can learn from Live Nation - CIPD (blog) | Employer Branding | Scoop.it
Recruitment: what you can learn from Live Nation CIPD (blog) The first step was an overhaul of the recruitment site to “make it look like the business we're in” followed by hiring a recruiter from the sector and investing in LinkedIn promotions,...
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An EVP will Help Lessen the Burden of Attracting and Retaining Talent - Rigzone

An EVP will Help Lessen the Burden of Attracting and Retaining Talent - Rigzone | Employer Branding | Scoop.it
An EVP will Help Lessen the Burden of Attracting and Retaining Talent Rigzone EVP can fall under the employer branding category and is defined as a set of associations and offerings provided by an organization in return for the skills, capabilities...
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The Candidate launches new division - Manchester Evening News

The Candidate launches new division - Manchester Evening News | Employer Branding | Scoop.it
The Candidate launches new division Manchester Evening News Search engine optimisation and digital marketing agency theEword is the first business to sign up to the service and will benefit from a range of services, which includes employer...
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Apple's Most Important Branding Lesson For Marketers - Forbes

Apple's Most Important Branding Lesson For Marketers - Forbes | Employer Branding | Scoop.it
IVCPOST
Apple's Most Important Branding Lesson For Marketers
Forbes
Of all-important branding lessons markers can learn from Apple Apple, one stands out: branding begins on the demand side of the market.
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Congratulations! You're Virtually Hired! - Huffington Post

Congratulations! You're Virtually Hired! - Huffington Post | Employer Branding | Scoop.it
Congratulations! You're Virtually Hired!
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Recruitment technology, badly used, can dehumanise the recruitment process and, at worst, can overlook the most talented candidates. Worth reading...

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Do Your Employees Really Love You? - Fast Company

Do Your Employees Really Love You? - Fast Company | Employer Branding | Scoop.it
Do Your Employees Really Love You? Fast Company That is “a great gesture to an employer that says, Hey, I believe in you and what we're doing, and I'm willing to put my brand at stake with people I care about in order to advance our mutual cause.”...
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French launch probe into recruitment companies' practices - Financial Times

French launch probe into recruitment companies' practices - Financial Times | Employer Branding | Scoop.it
AFP French launch probe into recruitment companies' practices Financial Times The French Competition Authority has launched an investigation into alleged anti-competitive practices involving some of the world's largest recruitment companies,...
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Facebook ad research shows branding is a key and often missing link - Marketing Pilgrim

Facebook ad research shows branding is a key and often missing link - Marketing Pilgrim | Employer Branding | Scoop.it
Marketing Pilgrim
Facebook ad research shows branding is a key and often missing link
Marketing Pilgrim
There are plenty of TV commercials out there that leave you wondering what the commercial is for.
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Cash bonuses are better than raises for getting people to work harder, say Harvard researchers

Cash bonuses are better than raises for getting people to work harder, say Harvard researchers | Employer Branding | Scoop.it
Offering workers higher salaries doesn’t increase their productivity, according to new research from Harvard University. It causes employees to assume their previous salary expectations were wrong, and that the higher offer is the market rate.
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Viral Leadership Branding -- Inject A Positive Perception - Forbes

Viral Leadership Branding -- Inject A Positive Perception - Forbes | Employer Branding | Scoop.it
Viral Leadership Branding -- Inject A Positive Perception
Forbes
By Cindy Wahler, Ph.D. As we enter the corporate arena we are taught to focus on execution.
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City council's recruitment freeze is 'hurting services' - Leicester Mercury

City council's recruitment freeze is 'hurting services' - Leicester Mercury | Employer Branding | Scoop.it
City council's recruitment freeze is 'hurting services'
Leicester Mercury
A council's cost-cutting recruitment freeze is harming important services and should be scrapped, it has been claimed.
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Is social media a help or a hindrance when recruiting candidates? - ITProPortal

Is social media a help or a hindrance when recruiting candidates? - ITProPortal | Employer Branding | Scoop.it
Is social media a help or a hindrance when recruiting candidates?
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Businesses Can Help Themselves by Helping Young People - Huffington Post UK

Businesses Can Help Themselves by Helping Young People - Huffington Post UK | Employer Branding | Scoop.it
Businesses Can Help Themselves by Helping Young People Huffington Post UK David Cameron's recent call for more rigorous academic training during apprenticeships is just one example of how seriously youth employment is being taken by everyone from...
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Unpaid jobs programme that is just not working - Herald Scotland

Unpaid jobs programme that is just not working - Herald Scotland | Employer Branding | Scoop.it
Unpaid jobs programme that is just not working
Herald Scotland
Are we really to start branding graduates as hoity toity for wishing to pursue work experience that will help them get such jobs? ...
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Your personal brand online is part of the hiring process whether you like it ... - Financial Post

Your personal brand online is part of the hiring process whether you like it ... - Financial Post | Employer Branding | Scoop.it
Financial Post
Your personal brand online is part of the hiring process whether you like it ...
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HCL adopts 'just-in-time model' for recruitment - Business Standard

HCL adopts 'just-in-time model' for recruitment Business Standard Information technology major HCL Technologies Ltd, is starting to hire more people from off campus, reduce its training time for candidates by almost half and recruit domain-specific...
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How the Best Places to Work are Nailing Employee Engagement - Forbes

How the Best Places to Work are Nailing Employee Engagement - Forbes | Employer Branding | Scoop.it
How the Best Places to Work are Nailing Employee Engagement Forbes HR leaders bang the employee engagement drum with good reason; employees engaged in their work are likely to be motivated, to remain committed to their employer and to stay focused...
Mindwizard's insight:

Things we all know - but should be reminded of regularly.

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Scrap the jobs board for direct sourcing - Dynamic Business

Scrap the jobs board for direct sourcing - Dynamic Business | Employer Branding | Scoop.it
Dynamic Business Scrap the jobs board for direct sourcing Dynamic Business “It is crucial for talent acquisition professionals to stay ahead of the competition by training their team and employees on how to use these platforms effectively,...
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A bit of naked LinkedIn promotion - but the truth of what it says is nonetheless undeniable.

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Employee Retention Now a Big Issue: Why the Tide has Turned - LinkedIn Today

Employee Retention Now a Big Issue: Why the Tide has Turned - LinkedIn Today | Employer Branding | Scoop.it
Employee Retention Now a Big Issue: Why the Tide has Turned
LinkedIn Today
For years companies have talked about the "employee value proposition." In reality there is a "job value proposition." Are you attracting the "right people" for each job?
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One of the best articles I've read recently on this much-neglected topic.

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