Employer brand...what exactly is that again?
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5 Things Every Fab Marketing Story Needs

5 Things Every Fab Marketing Story Needs | Employer brand...what exactly is that again? | Scoop.it
Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communi

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Karen Dietz's curator insight, October 31, 2013 1:04 PM

Here's a good review of 5 essential elements every story needs -- especially for marketing.


Every story needs a protagonist -- called a hero here. Focus on 'protagonist' instead of hero so you don't get caught automatially creating a hero story. Search this collection for 'core stories' and you'll get a better understanding of the different types of marketing stories available to you. Also search 'marketing' for other insights on not getting stuck in 'hero' mentality. (PS -- I'm not 'anti-hero'. I just want to open our minds to what else is out there).


That's my only quibble :)) Other than that, the article has solid tips. And check out the additional resources listed at the end!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Penelope's comment, October 31, 2013 7:59 PM
I love Copyblogger!
Karen Dietz's comment, November 2, 2013 2:39 PM
Yes, I love Copyblogger too, Penelope. Lots of great resources there.
Rescooped by Alexander Hamilton from Employer brand
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Perception is Your Employer Brand – What are You Going to Do About It? HR, Recruiting, Social Media Policies, Human Resources, HR Technology Blogging4Jobs

Perception is Your Employer Brand – What are You Going to Do About It? HR, Recruiting, Social Media Policies, Human Resources, HR Technology Blogging4Jobs | Employer brand...what exactly is that again? | Scoop.it
share As children, we’re often given guidance from our parents, teachers and mentors on how to act, how to live and how to succeed. This insight ultimately leads to the choices we make, how we treat others and how we (Recomendable!

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Do You Need to Define Your Employment Brand? Five Tests | Augusta Blog

Do You Need to Define Your Employment Brand? Five Tests | Augusta Blog | Employer brand...what exactly is that again? | Scoop.it
Pop quiz: Does your organization have an employment brand? No? Wrong answer. Every organization has an employment brand.

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Rescooped by Alexander Hamilton from Employer Branding
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Employers agree on the most important benefits of a long-term employer branding strategy - Employer Branding Today

Employers agree on the most important benefits of a long-term employer branding strategy - Employer Branding Today | Employer brand...what exactly is that again? | Scoop.it

Some interesting survey results on the most important benefits of a long-term employer branding strategy http://goo.gl/MfRX9 @Universum_eb


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Rescooped by Alexander Hamilton from Employer Branding
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>> Employee Value Proposition (EVP) Explained | employee tracking

Employee Value Proposition (EVP) is the commonly used jargon to describe the characteristics and appeal of working for an organisation.An EVP describes the (New post: Employee Value Proposition (EVP) Explained http://employeetracking.imbzz.com/employee-value-proposition-evp-explained/)


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Rescooped by Alexander Hamilton from Employer Branding
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Employer Brand Matters – Even to Executives. So Who Makes the Top 50? - Six Figures - Recruitment Blogs & Recruitment News

Stay informed about the latest news in Recruitment & HR across Australia and New Zealand. Sign up to recieve free daily email snipits from leading industry news sources and bloggers., (Employer Brand Matters – Even to Executives. So Who Makes the Top 50? http://bit.ly/gBesOz #news)


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Rescooped by Alexander Hamilton from Employer Branding
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Employer Branding 101 – The Three Biggest Mistakes To Avoid When Building Your Employer Brand | TopDocPublisherListing.info

Employer Branding 101 - The Three Biggest Mistakes To Avoid When Building Your Employer Brand http://t.co/Ww8njIF


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Rescooped by Alexander Hamilton from Employer Branding
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A Comprehensive Approach to Employer Branding by Sue Schaefer and Sue Wyman

A Comprehensive Approach to Employer Branding by Sue Schaefer and Sue Wyman | Employer brand...what exactly is that again? | Scoop.it

A Comprehensive Approach to Employer Branding by Sue Schaefer and Sue Wyman - In today’s workforce, people have many job opportunities to explore. The best performers have a number of options available to them at all times.


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Rescooped by Alexander Hamilton from Employer Branding
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Branding key to winning battle for talents | Vietnam Business News

Branding key to winning battle for talents (Branding key to winning battle for talents - http://vietnambusiness.


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Rescooped by Alexander Hamilton from Employer Branding
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A New Gauge For Brand Strength: The Tangible Brand Test | Co.Design

A New Gauge For Brand Strength: The Tangible Brand Test | Co.Design | Employer brand...what exactly is that again? | Scoop.it

A New Gauge For Brand Strength: The Tangible Brand Test | Co.


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Rescooped by Alexander Hamilton from Employer Branding
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Why Employer Branding Matters Now More than Ever | Monster.com

Author Bob Kelleher says many companies draw a blank when defining their employer brand. The reason why may surprise you. (Can good branding help reduce employee turnover? You bet!


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Rescooped by Alexander Hamilton from Employer Branding
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College Job Seekers Say That Company Career Sites Are Most Important

College Job Seekers Say That Company Career Sites Are Most Important | Employer brand...what exactly is that again? | Scoop.it
When American college students and recent graduates go looking for a job, they want quick answers, trustworthy insights, and evidence the employers know how to use the various social media channels to add value to their search.

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Rescooped by Alexander Hamilton from Employer Branding
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Apple's Most Important Branding Lesson For Marketers - Forbes

Apple's Most Important Branding Lesson For Marketers - Forbes | Employer brand...what exactly is that again? | Scoop.it
IVCPOST
Apple's Most Important Branding Lesson For Marketers
Forbes
Of all-important branding lessons markers can learn from Apple Apple, one stands out: branding begins on the demand side of the market.

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Rescooped by Alexander Hamilton from Employer Branding
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5 Steps to Create a Great Employer Branding Video

5 Steps to Create a Great Employer Branding Video | Employer brand...what exactly is that again? | Scoop.it
5 Steps to Create a Great Employer Branding Video http://t.co/gZ4HfYiMzu

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, October 30, 2013 8:56 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

Rescooped by Alexander Hamilton from Employer brand
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Brands management: The in-house model (II)


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Rescooped by Alexander Hamilton from Employer Branding
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Brand vs Employer Brand

The term 'employer brand' merely speaks to HR's responsibility as a stakeholder for the overall brand. HR owns the task of conveying the brand in a compelling way to the labor market.


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Rescooped by Alexander Hamilton from Employer Branding
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How Do You Communicate an Effective Employer Brand to the Millennial Generation? | RecruitingTrends.com

Young people today have a sense of urgency when they search for information. That is where social media comes in. Social media sites offer an element of involvement instead of the static information of traditional Web sites. Millennials want to be involved, be able to comment and chat with others.


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Rescooped by Alexander Hamilton from Employer Branding
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America - Universum, Employer Branding, Ideal Employer Rankings, Talent Attraction, News

RT @marenhogan: What do college students think of your employer brand? http://lnkd.in/fzppwS


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Rescooped by Alexander Hamilton from Employer Branding
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What makes a strong employee value proposition? — OrganizationView

Employee Value Propositions (EVPs) or, as is commonly used ‘employer brand’ are much talked about in HR but rarely understood, and arguably even more infrequently properly implemented. The first thing to understand is that you can’t really completely control your (What makes a strong Employee Value Proposition? http://bit.ly/eeKOxG #employerbranding)


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Rescooped by Alexander Hamilton from Employer Branding
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The black hole & the employer brand | Hinton

If 30% of execs feel they are treated poorly in recruitment process it's gotta impact your brand http://bit.ly/gGlrCY #employeebrand


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Rescooped by Alexander Hamilton from Employer Branding
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TMPW - What do HR think about employer branding in 2011

New employer branding research from TMP http://bit.


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Rescooped by Alexander Hamilton from Employer Branding
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Relationship Branding: Mind Your Ps and Qs

RT @ckdAdam: Great article!


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Rescooped by Alexander Hamilton from Employer Branding
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Who owns your employer brand?

Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today's social media world. For... (Replacing yourself with other org logos in order to gain more followers?


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Rescooped by Alexander Hamilton from Employer Branding
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Preparing Employees For the Front Lines… of your brand

Preparing Employees For the Front Lines… of your brand | Employer brand...what exactly is that again? | Scoop.it

Every member of the team contributes to the brand - or should do!


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Rescooped by Alexander Hamilton from Employer Branding
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Employee Retention Now a Big Issue: Why the Tide has Turned - LinkedIn Today

Employee Retention Now a Big Issue: Why the Tide has Turned - LinkedIn Today | Employer brand...what exactly is that again? | Scoop.it
Employee Retention Now a Big Issue: Why the Tide has Turned
LinkedIn Today
For years companies have talked about the "employee value proposition." In reality there is a "job value proposition." Are you attracting the "right people" for each job?

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Mindwizard's curator insight, August 20, 2013 7:11 AM

One of the best articles I've read recently on this much-neglected topic.