How do you first get started building a community?
Every company wants one! But where do you start?
What does a healthy community looks like, and how to put the right pieces in the place from the beginning.
Turns out it’s extremely simple, yet easy to avoid because the task can seem very daunting.
Here’s the secret…
One Person At A Time
You can’t build a community over night, the same way you can’t build a company over night. Both require that you give every small aspect of the larger goal your full attention, and build up toward your vision.
Want A Foolproof Community Building Strategy
Step 1: Pick up your phone, and call a user/customer. Ask them about themselves. Ask them about their experience with your company. Make a personal connection.
Step 2: Invite them to a private facebook group for your customers.
Step 3: Introduce them to the group and help them get involved in the discussions.
Join Sharlyn Lauby, SPHR, CPLP, as she offers 10 practical tips to consider when developing your social media policy. The webinar will use real life examples to help employers protect their workplaces.
The new Facebook Timeline format will officially be applied to all business pages at the end of March, but some are already experimenting with the feature.
Also offering a great opportunity for brands and companies to tell their story in a more authentic, visually compelling, and streamlined way.
Provides a megaphone
Content marketing is all about storytelling, and the timeline allows businesses to share some of their history (including historic photos, documents, and company milestones) with the public in a way they might not have done before.
Levels the playing field
This new focus on storytelling opens the doors for more companies and brands to engage with their customers and reach new ones through Facebook.
For companies with interesting personal histories and backgrounds, Timeline allows that story to be brought to life in a succinct and visually interesting way.
Not sure where to begin?
Here are 5 new features that businesses can use to tell their story through the new Facebook Timeline, and examples of a few companies already doing a great job. http://bit.ly/z2Ysio ;
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.
Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.
But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.
Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
The industry, which has faced a loss of cachet since the financial disaster, is now dealing with the marketing crisis from the public resignation letter of Greg Smith, a former Goldman Sachs executive director.
Unfortunately in new media, we tend to put technology ahead of people. Think about your current social media, mobile, or web strategy for a moment. Do you even know who you’re trying to reach? Do you know what customers or stakeholders expect or the challenges they face? Are you familiar with how they connect and communicate and why? Lastly, do you understand the journey they take to make decisions?
The smart folks over at Engauge put together an excellent whitepaper on the new social media sweetheart, Pinterest.
The report "A Review of Social Media’s Newest Sweetheart" is one of the better ones seen to date.
The 31 page document includes:
Introduction of Pinterest The trends driving it The data behind the site and users Brand opportunities Guide to getting started Outline of risks Opportunities Case studies
If you are thinking of getting your brand more involved in Pinterest, download - http://bit.ly/xYjTGl ; - this resource before you get started.
A few key stats:
20 followers (image is incorrect) Following 229 (image is incorrect) 171 pins 3 boards 28 likes 16% have connected their Twitter account 16% have provided their location 17% have added a profile description Average user spent 89 minutes on the site during January 2012, the same as Tumblr Post by Jason Keath - http://bit.ly/xAJGfi ;
Merely twenty years ago, we began a new journey as proud netizens creating an impervious matrix called the Web. Today within the world we have many networks, which are determined to reduce the distance, hypothetically, between people.
Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.
Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”
Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.