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Rescooped by Max Patrick Heywood from Sourcing & Recruiting
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4 Tips on Building a Talent Community for Facebook Recruitment

Build a talent community on Facebook to optimize your Facebook Recruitment strategy by following these tips.

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Rescooped by Max Patrick Heywood from Online-Communities
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How To Build A Community From Scratch

How To Build A Community From Scratch | Employer Brand Scoop | Scoop.it

How do you first get started building a community?

 

Every company wants one! But where do you start?

What does a healthy community looks like, and how to put the right pieces in the place from the beginning.

Turns out it’s extremely simple, yet easy to avoid because the task can seem very daunting.

Ok ready?

Come closer.

Here’s the secret…

 

One Person At A Time

 

You can’t build a community over night, the same way you can’t build a company over night. Both require that you give every small aspect of the larger goal your full attention, and build up toward your vision.

 

Want A Foolproof Community Building Strategy

 

Step 1: Pick up your phone, and call a user/customer. Ask them about themselves. Ask them about their experience with your company. Make a personal connection.

Step 2: Invite them to a private facebook group for your customers.

Step 3: Introduce them to the group and help them get involved in the discussions.

 

Repeat. Repeat. Repeat. Repeat.

It may seem tedious, but once it’s all done…

…nothing is stronger than a well built community.

 

By David Spinks - http://bit.ly/wIRluP ;


Via maxOz
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maxOz's comment, March 16, 2012 10:03 AM
My Pleasure, happy to help Marty enjoy the weekend x
Rescooped by Max Patrick Heywood from social musings
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Webinar: 10 Things to Include in Every Social Media Policy | i-Sight Investigation Software Blog

Webinar: 10 Things to Include in Every Social Media Policy | i-Sight Investigation Software Blog | Employer Brand Scoop | Scoop.it
Join Sharlyn Lauby, SPHR, CPLP, as she offers 10 practical tips to consider when developing your social media policy. The webinar will use real life examples to help employers protect their workplaces.

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How To Tell Your Brand Story Through The New Facebook Timeline

How To Tell Your Brand Story Through The New Facebook Timeline | Employer Brand Scoop | Scoop.it
The new Facebook Timeline format will officially be applied to all business pages at the end of March, but some are already experimenting with the feature.

 

Also offering a great opportunity for brands and companies to tell their story in a more authentic, visually compelling, and streamlined way.

 

Provides a megaphone

Content marketing is all about storytelling, and the timeline allows businesses to share some of their history (including historic photos, documents, and company milestones) with the public in a way they might not have done before.

Levels the playing field

This new focus on storytelling opens the doors for more companies and brands to engage with their customers and reach new ones through Facebook.

Promotes transparency

For companies with interesting personal histories and backgrounds, Timeline allows that story to be brought to life in a succinct and visually interesting way.

Not sure where to begin?

 

Here are 5 new features that businesses can use to tell their story through the new Facebook Timeline, and examples of a few companies already doing a great job. http://bit.ly/z2Ysio ;

 

Post by Debbie Williams - http://bit.ly/xVF0w5 ;


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In Age of Pinterest, Instagram, Marketers Need An Image Strategy | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

In Age of Pinterest, Instagram, Marketers Need An Image Strategy | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Employer Brand Scoop | Scoop.it
Readers process more information more quickly from images than text, and images drive more audience engagement than text. Publishers need an image strategy.
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Glassdoor's Goldman Sachs Ratings & Reviews On CNBC

CNBC's Jane Wells compares Goldman Sachs and other Wall Street corporations as places to work, based on Glassdoor company reviews & CEO ratings. Goldman Sach...
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ResumUP: Turn your Facebook profile into a beautiful visual resume

ResumUP: Turn your Facebook profile into a beautiful visual resume | Employer Brand Scoop | Scoop.it
The time of infographic supremacy has perhaps fallen, as everyone and their mother seems to have taken to them like a fad.  Because of this, TNW has all but banned infographics from ...
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Rescooped by Max Patrick Heywood from SOCIAL MEDIA, what we think about!
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The 7-Point Checklist for Powerful Landing Page Copy

The 7-Point Checklist for Powerful Landing Page Copy | Employer Brand Scoop | Scoop.it
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.

 

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.

 

But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31704/The-7-Point-Checklist-for-Powerful-Landing-Page-Copy.aspx#ixzz1oTaC07lt


Via Martin Gysler
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Rescooped by Max Patrick Heywood from SOCIAL MEDIA, what we think about!
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | Employer Brand Scoop | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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DealBook: Wall Street's Latest Campus Recruiting Crisis Sparked by Goldman Controversy

DealBook: Wall Street's Latest Campus Recruiting Crisis Sparked by Goldman Controversy | Employer Brand Scoop | Scoop.it
Conventional wisdom holds and Goldman's public relations team surely fears that the people paying closest attention to the controversies are skittish clients and down-in-the-mouth employees.
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Wall Street's Latest Campus Recruiting Crisis

Wall Street's Latest Campus Recruiting Crisis | Employer Brand Scoop | Scoop.it
The industry, which has faced a loss of cachet since the financial disaster, is now dealing with the marketing crisis from the public resignation letter of Greg Smith, a former Goldman Sachs executive director.
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Social media is about social science not technology. | Social Media Today

Social media is about social science not technology. | Social Media Today | Employer Brand Scoop | Scoop.it

Unfortunately in new media, we tend to put technology ahead of people. Think about your current social media, mobile, or web strategy for a moment. Do you even know who you’re trying to reach? Do you know what customers or stakeholders expect or the challenges they face? Are you familiar with how they connect and communicate and why? Lastly, do you understand the journey they take to make decisions?

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Rescooped by Max Patrick Heywood from Online-Communities
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The Average Pinterest User #Infographic

The Average Pinterest User #Infographic | Employer Brand Scoop | Scoop.it

The smart folks over at Engauge put together an excellent whitepaper on the new social media sweetheart, Pinterest.

 

The report "A Review of Social Media’s Newest Sweetheart" is one of the better ones seen to date.

 

The 31 page document includes:

Introduction of Pinterest The trends driving it The data behind the site and users Brand opportunities Guide to getting started Outline of risks Opportunities Case studies

If you are thinking of getting your brand more involved in Pinterest, download  -  http://bit.ly/xYjTGl ; - this resource before you get started.

 

A few key stats:

20 followers (image is incorrect) Following 229 (image is incorrect) 171 pins 3 boards 28 likes 16% have connected their Twitter account 16% have provided their location 17% have added a profile description Average user spent 89 minutes on the site during January 2012, the same as Tumblr Post by Jason Keath - http://bit.ly/xAJGfi ;
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5 ways corporate culture determines social media success

5 ways corporate culture determines social media success | Employer Brand Scoop | Scoop.it
What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.
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How to Follow up When Someone Mentions Your Brand on Twitter | Social Media Today

How to Follow up When Someone Mentions Your Brand on Twitter | Social Media Today | Employer Brand Scoop | Scoop.it
Merely twenty years ago, we began a new journey as proud netizens creating an impervious matrix called the Web. Today within the world we have many networks, which are determined to reduce the distance, hypothetically, between people.
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Why I left Google - JW on Tech - Site Home - MSDN Blogs

This blog is the original work of James Whittaker and contains his rants and insights about the web, engineering practices, software testing and other predictions about the future of technology.
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Rescooped by Max Patrick Heywood from SOCIAL MEDIA, what we think about!
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The Importance of Brand in an Era of Digital Darwinism

The Importance of Brand in an Era of Digital Darwinism | Employer Brand Scoop | Scoop.it

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.


Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”

 

Read more: http://bit.ly/yoFXha


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Rescooped by Max Patrick Heywood from SOCIAL MEDIA, what we think about!
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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | Employer Brand Scoop | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:

 

1. Collaboration

2. Customer Care

3. Product Research
4. Monitoring the Market

5. Build Authority

6. Events

7. Product Demos

8. Lead Generation

9. Target Marketing

10. Sell Products

 

Read more: http://bit.ly/y3xVU7


Via Martin Gysler
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Your social media recruiting strategy and the Google test | | The Seamless WorkforceThe Seamless Workforce

Your social media recruiting strategy and the Google test | | The Seamless WorkforceThe Seamless Workforce | Employer Brand Scoop | Scoop.it
RT @nancyrichmond: RT @lindseypollak: This is how employer's are Googling you: http://t.co/9b9mYvj7...
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How To Create An SEO Positive Company Culture

How To Create An SEO Positive Company Culture | Employer Brand Scoop | Scoop.it
My message today is to tear down the walls: not the ones in your website but in your company, between and within divisions.
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