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Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade | Employee Engagement | Scoop.it
He'd been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The

Via Karen Dietz
Studer Education's insight:

Storytelling... It's all about relationships!

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Karen Dietz's curator insight, November 18, 2013 6:23 PM

Author Jerod Morris of Copyblogger covers it all here quickly and succinctly:

  1. Why stories are so powerful
  2. The elements of a good story
  3. The elements for a remarkable story


And I really like this comment: 

"Stories about dying, mothers, and fighting for your ideasStories about snowboarding, subdural hematomas, and the secret of life.

Hell, even made-up stories about CEOs on ether trips shooting social media darlings with elephant tranquilizersThey persuade in different ways and for different goals. But they persuade."

The story elements he lists are:
  1. A hero (better to say 'protagonist' IMHO)
  2. A goal
  3. An obstacle
  4. A mentor (sometimes but not always)
  5. A moral


Even better, Morris includes examples of companies and their stories. Hooray! We like examples. Makes everything much more concrete. And they show us how we can apply Morris' advice to our own organizations.


Have fun checking out this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rescooped by Studer Education from Learning Technology News
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Can the Current Model of Higher Education Survive MOOCs and Online Learning?

Can the Current Model of Higher Education Survive MOOCs and Online Learning? | Employee Engagement | Scoop.it

To survive in a time of rapidly changing technology, colleges and universities need to change their existing business models. Each higher education institution needs to develop a strategy that will take advantage of the opportunities presented by technology-enhanced learning to expand its educational mission and provide flexibility for its students.


Via Nik Peachey
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Clarice Bagrichevsky's curator insight, January 19, 5:36 AM

who knows?

Gestión del Conocimiento's curator insight, January 21, 12:27 PM

Analiza el papel de las TICS en la Gestión del Conocimiento.

Sieg Holle's curator insight, January 25, 3:54 PM

Embrace the change

Rescooped by Studer Education from Just Story It Biz Storytelling
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Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade | Employee Engagement | Scoop.it
He'd been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The

Via Karen Dietz
Studer Education's insight:

Storytelling... It's all about relationships!

more...
Karen Dietz's curator insight, November 18, 2013 6:23 PM

Author Jerod Morris of Copyblogger covers it all here quickly and succinctly:

  1. Why stories are so powerful
  2. The elements of a good story
  3. The elements for a remarkable story


And I really like this comment: 

"Stories about dying, mothers, and fighting for your ideasStories about snowboarding, subdural hematomas, and the secret of life.

Hell, even made-up stories about CEOs on ether trips shooting social media darlings with elephant tranquilizersThey persuade in different ways and for different goals. But they persuade."

The story elements he lists are:
  1. A hero (better to say 'protagonist' IMHO)
  2. A goal
  3. An obstacle
  4. A mentor (sometimes but not always)
  5. A moral


Even better, Morris includes examples of companies and their stories. Hooray! We like examples. Makes everything much more concrete. And they show us how we can apply Morris' advice to our own organizations.


Have fun checking out this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Leading in the 21st century: An interview with Ford’s Alan Mulally | McKinsey & Company

Leading in the 21st century: An interview with Ford’s Alan Mulally | McKinsey & Company | Employee Engagement | Scoop.it
Automaker Ford was losing billions of dollars when Alan Mulally took the wheel, in 2006. Here, he reflects on his leadership style and his efforts to turn around the organization. A McKinsey & Company article.
Studer Education's insight:

This interview with Ford's Mulally is worth a read. For employee engagement one of my takeaways relates to what we do as leaders to "[convey] the idea that there is always a way forward" (Mulally) and how our interaction with colleagues support this idea.

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Rescooped by Studer Education from Voices in the Feminine - Digital Delights
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3 Tips For Women To Develop A More Authentic Leadership Style

3 Tips For Women To Develop A More Authentic Leadership Style | Employee Engagement | Scoop.it
Women are dismissed as too bossy or not strong enough. In this lose-lose scenario, how can female leaders excel?

Via Ana Cristina Pratas
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Judith Baxter's curator insight, January 15, 10:49 AM

Authenticity - A common attribute women feel they lack during leadership talk. Read this article to find out how to counter these thoughts and to develop a more authentic leadership style.

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Applying Employee Engagement to a Specific Business Problem

Applying Employee Engagement to a Specific Business Problem | Employee Engagement | Scoop.it
One manager used an annual employee survey to tackle an immediate challenge. He got his team to work more effectively -- and experience engagement in a whole new way.
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Even in a world of high-tech communications, story-telling can be the best way to get a message across.

Even in a world of high-tech communications, story-telling can be the best way to get a message across. | Employee Engagement | Scoop.it
Even in a world of high-tech communications, narratives can be the best way to get a message across.
Studer Education's insight:

It's not about how great your PowerPoint is... It's about how well you connect with your words - keywords at key times - for engagement.

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Essential Elements of Effective Leadership

Essential Elements of Effective Leadership | Employee Engagement | Scoop.it
Leadership is a combination of art, science and human nature. For some, it is an innate process; for others, it evolves and is refined over time. We all have the ability to lead, although many choose not to lead.
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Transformational Leaders Build Relationships | aboutleaders.com

Wouldn’t it be wonderful to walk into a leadership position and lead the charge toward efficiency, effectiveness, and higher profits and production w (#Relationship building: a key factor of #transformational #leadership

Via Susan Bainbridge
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Kelly Christopherson's curator insight, September 26, 2013 12:15 AM

It's all about trust and building relationships. Transforming anything begins with the relationships - be it home, work or play. 

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Service Excellence: Exploiting new technologies whilst engaging your workforce

Latest research* has revealed that almost three quarters of service managers believe user adoption of mobility solutions is an issue within their organisatio...
Studer Education's insight:

Implementing technology with service excellence

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Employee Engagement Does More than Boost Productivity

Employee Engagement Does More than Boost Productivity | Employee Engagement | Scoop.it
Why do so many organizations get engagement wrong?
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