Enhancing Employee Engagement and Maximizing Job Performance
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Rescooped by Peter T Paradza from Business Brainpower with the Human Touch
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A Step-by-Step Guide to Winning the Customer

A Step-by-Step Guide to Winning the Customer | Enhancing Employee Engagement and Maximizing Job Performance | Scoop.it

Let’s begin with a question: Who are your competitors? Take a minute to list two, three, or four companies. Then ask yourself how you know that these are your closest rivals. Are they the companies that most often pitch for business alongside your company? Do their brands sit beside yours on the shelf? Are they coming up close to your brand in search-page rank? Do they compete with you for resources and employees? Do they vie with you for the consumer’s dollar?

 

If a company or brand is truly your competitor, you should have answered yes to at least some of these questions. But ultimately, only one condition really determines a rival: whether your target customers include it among the brands they consider in relation to yours.


Via The Learning Factor
Peter T Paradza's insight:

Let us consider how this impacts business if your customer service consultants are aware of how to win your customer?

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The Learning Factor's curator insight, March 25, 2014 3:43 PM

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.

Jeff's curator insight, March 26, 2014 3:22 PM

VISIT www.AffiliatesApps.com

Lee Werrell's curator insight, April 4, 2014 4:51 AM

Forget the old fashioned Sales Funnel, there are far more complex elements for you to control, influence and copy/not copy that can turbo charge your sales performance and profit generation.

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Employee Engagement Experts with Mangrove Software

Employee Engagement Experts with Mangrove Software | Enhancing Employee Engagement and Maximizing Job Performance | Scoop.it
There is a buzz now about Employee Engagement in all industries. Thought leaders in Human Resources are centered on the idea that engaged employees are more motivated, effective, and productive, and therefore can do more with less.
Peter T Paradza's insight:

Interesting article on employee engagement

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Rescooped by Peter T Paradza from Business Improvement
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How To Make Work Matter

How To Make Work Matter | Enhancing Employee Engagement and Maximizing Job Performance | Scoop.it

Via Daniel Watson
Peter T Paradza's insight:

Employee are the engine of the business, they engage the customer and ultimately success or failure falls within thier hands. Does what matter to them matter to you as a boss?

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GestionBarrette's curator insight, March 17, 2014 10:27 AM

Simple and efficient!

Angela Heath's curator insight, March 17, 2014 10:42 AM

Your human capital is soooo important.  Learn more...

donhornsby's curator insight, March 17, 2014 3:44 PM

(From the article): Happiness is a loaded word in our culture, and in our workplace cultures. It’s important to keep in mind that we all have our own personal definition of happiness. But I firmly believe that a fulfilling career is a direct result of doing work that matters – that engages us mind, heart, and soul. Leaders can’t force employees into the zone, but they can certainly facilitate and nurture the process and make this more of a reality by making decisions that keep this in mind. And for employees – it’s a satisfying challenge if you decide to make it matter.