The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consiste
|Scooped by Ali Godding|
The Edelman Trust Barometer has provided powerful insight for many years. It covers a number of countries and includes general trust, trust of government vs trust of businesses, as well as sector specific indicators; for example in this 2013 report they did a deep dive into the banking sector. Showing that it is still the least trusted sector.
It also shows that leadership such as CEOs are trusted far less than experts or 'people like me' (peers) see slide 27.
On slide 33 you can see the attributes they find have a positive impact on building trust - including engagement, integrity and prupose amongst others. These three are all core to the employee engagement enablers outlined by the Engage for Success movement. They also include products and services and operations too which makes complete sense.
Very interesting to see on slide 34 the difference between what is important for rebuilding trust in 2013 as opposed to 2008 when reputation to work, financial performance and a respected CEO were all important.
It really backs the messages for management that have been ringing loud and clear for a long time. Their slide 38 demonstrates this. Management needs to be more inclusive, the old paradigm of command and control simply doesn't work in the new context we find ourselves in.
Thanks @JonIngham for highlighting the publication of this report.
Interesting suplementary reading is a blog post by Tesco CEO highlighted to me by Rachel Miller https://www.tescoplc.com/talkingshop/index.asp?blogid=87