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Modern Marketer | Reaching Customers For Improved Profitability

Modern Marketer | Reaching Customers For Improved Profitability | employee engagement | Scoop.it

Via The Fish Firm, Joe Stafura
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The Top 8 Social Networks For Business

The Top 8 Social Networks For Business | employee engagement | Scoop.it
Recently, Adobe's CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluate

Via The Fish Firm
Joe Stafura's insight:

Nice heat map of functionality as the differences of social networks become clear, the ease of access is being challenged by the diversity of locations being frequented by various groups, all with different expectation. 

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Lizette Touber's curator insight, April 4, 2014 6:22 AM

Good overview for everyone using Social for their business

celeste howe's curator insight, April 5, 2014 1:46 AM

Think of Twitter as a launch pad for your customers to get to where you want them to go...

Dawn Abraham ✰'s curator insight, April 5, 2014 7:31 PM

Thanks for the great info. Scooped it. XOXO

Suggested by Simon Larcombe
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Lateral Thinking - Let the Fool in

Lateral Thinking - Let the Fool in | employee engagement | Scoop.it
In considering the idea that a mixed group of people provide creative diversity, and therefore, potentially, power I was reminded of Napoleon Hill's 'Mastermind Group' - the similarity of this idea is striking ...
Joe Stafura's insight:

An excellent suggestion from Simon, Lateral Thinking and Six Hats were the two DeBono concepts that I have some familiarity.

 

In both cases cases he circumvents some dicey human thinking problems with simple to use tools, in my view both methods use cues to enhance self awareness into a higher state, providing the individual with access to areas of a problem space they might not be able to access otherwise.

 

It was fun to see one of my favorite quotes for illustrating the counter intuactive nature of complex issues; 

 

"In the beginner's mind there are many possibilities, in the expert's mind there are few." - Shunryu Suzuki
  
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Simon Larcombe's comment, February 3, 2014 3:46 PM
Thanks for the kind words Joe - I'm really happy that you enjoyed, and could relate to, the article. Employee Engagement is fast becoming a hot-topic - better late than never! :)
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Diet Weight Loss Products Detox Diet: Nature’s Secret Ultimate Cleanse 2-Part Program to Support Detoxification & Cleansing Tablets, Includes 2 Wellness CDs (2, 120-Count Bottles)

Diet Weight Loss Products Detox Diet: Nature’s Secret Ultimate Cleanse 2-Part Program to Support Detoxification & Cleansing Tablets, Includes 2 Wellness CDs (2, 120-Count Bottles) | employee engagement | Scoop.it
2 Part Multi-Herb and Multi-Fiber Morning/Evening Program for Internal Cleansing.
Joe Stafura's insight:

There is no need, nor any value to these products, unless you are a drug addict you don't need to detox. Save your money for a good pair of walking shoes, they will improve your life, with your help.

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A device that controls your mind with pleasurable stimulation

A device that controls your mind with pleasurable stimulation | employee engagement | Scoop.it

What if you could control somebody's desires using a wireless device? It's not a Larry Niven novel — it's today's science. Researchers used a remote controller to stimulate neurons in mice that release the reward chemical dopamine. As a result, they changed the behavior of the mice, from a distance, in the absence of any tangible reward.


Via Szabolcs Kósa
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Modern Marketer | Reaching Customers For Improved Profitability

Modern Marketer | Reaching Customers For Improved Profitability | employee engagement | Scoop.it

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Welcome to 2014: why innovation won't work

Welcome to 2014: why innovation won't work | employee engagement | Scoop.it
Here is an interesting talk on more than just the topic in the title (what's wrong with TED talks): (Welcome to 2014: why innovation won't work http://t.co/joS5KxHmtQ)...
Joe Stafura's insight:

I've been waiting for this TED talk, the one that says Gladwellism is a lazy approach to misunderstanding, not all innovation is good and a test to know the difference between complicated and complex problems are more important than a Turing Test.

 

Another Pittsbugher once stated we would all be famous for 15 minutes, but no one said we should be able to explain every known issue in a condensed time frame better suited to a conversation on "Tipping Points";-)

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Brain’s Flexible Hub Network Helps Humans Adapt

Brain’s Flexible Hub Network Helps Humans Adapt | employee engagement | Scoop.it
A new study offers insight into how a well-connected core brain network in the lateral prefrontal cortex and posterior parietal cortex, help coordinate the brain’s response to novel cognitive challenges.
Joe Stafura's insight:

It seems hard to believe that just a few years ago the "mature" brain model, that said once you were grown your brain was defined for your lifetime, whereas we now know that we can form it like clay with effort and desire.

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What’s your approach to innovation?

What’s your approach to innovation? | employee engagement | Scoop.it
In my research and consulting work with leaders in Australia and Asia over the past 15 years, I have gained a fundamental insight into how they approach innovation.
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Joe Stafura's curator insight, June 22, 2013 4:10 PM

The problem with all four of these approaches is that they are "directed" efforts, amd recent day shows that directed efforts don't work. It is similar to a paint by numbers painting compared to a masterpiece, the lacking originality screams off the canvas, just like the tepid efforts from Directed Innovation.

 

innovation is a business function, in fact according to Joseph Schumpeter's theory of Creative Destruction, it is the critical dimension of economic change.


What studies show is that innovation is an "Emergent" property, spawned from fertile cultures in enabling workplaces, the sooner companies stop Directing and start Enabling the more innovations will be produced.

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'Networked minds' require fundamentally new kind of economics

'Networked minds' require fundamentally new kind of economics | employee engagement | Scoop.it

In their computer simulations of human evolution, scientists have discovered the emergence of the “homo socialis” with “other-regarding” preferences.

 

Economics has a beautiful body of theory. But does it describe real markets? Doubts have come up not only in the wake of the financial crisis, since financial crashes should not occur according to the then established theories. Since ages, economic theory is based on concepts such as efficient markets and the “homo economicus”, i.e. the assumption of competitively optimizing individuals and firms. It was believed that any behavior deviating from this would create disadvantages and, hence, be eliminated by natural selection. But experimental evidence from behavioral economics show that, on average, people behave more fairness-oriented and other-regarding than expected. A new theory by scientists from ETH Zurich now explains why. 


Via Szabolcs Kósa
Joe Stafura's insight:

The ability to become part of a "super- organism" is well established (Mechanical Turk, Innocentive, etc.) bit clearly immature as far as the impact on society. It creates a new set of opportunities for structuring organizations and solving massive problems that are best addressed by massive, multiple, perspectives.

 

as the richness of the remote interaction platforms and data increases there could be a leap forwars that exceeds the industrial revolutions impact.

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