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Rescooped by Dan_Chanen from Just Story It Biz Storytelling
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How Do You Measure Love (Or Employee Engagement)? Or Storytelling?

How Do You Measure Love (Or Employee Engagement)? Or Storytelling? | Employee Compensation | Scoop.it
How do you measure engagement? I’m asked that question often, from both employee engagement skeptics looking to frame the effort as voodoo, and from true believers who know engagement when they see it, but still want to know how to quantify it.

Via Karen Dietz
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Karen Dietz's curator insight, July 15, 2013 9:44 PM

This article never mentions storytelling, and yet I think it is very relevant.


Several weeks ago I finished a chapter on the ROI (return on investment) of storytelling for the "Business Storytelling for Dummies" book I'm writing with colleague Lori Silverman. For over 15 years I've said that "storytelling is creating art in the air." So how in the heck do you measure that??


Tough stuff! Storytelling, ultimately, is about engagement. Storytelling creates engagement on some very basic levels. And it sparks further engagement with staff and customers. This article discusses how to measure engagement, which is the result of a feeling. Again, so how the heck do you measure a feeling?


This article shows us one way -- by developing proxy questions that over time will generate the ROI for us. Great idea!


Author Kevin Kruse does a great job explaining this. If you need to get a handle on the ROI of storytelling for your business or organization, this could be one of the easiest ways to go.


Happy quantifying!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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School districts move forward with merit pay plans despite constitutional ... - NOLA.com

School districts move forward with merit pay plans despite constitutional ... - NOLA.com | Employee Compensation | Scoop.it
School districts move forward with merit pay plans despite constitutional ...
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Teachers to get salary increase from state - Crossville Chronicle

Teachers to get salary increase from state - Crossville Chronicle | Employee Compensation | Scoop.it
Teachers to get salary increase from state Crossville Chronicle State officials have given preliminary approval to a teacher pay policy that will require each district to create a merit pay system for the 2014-'15 school year that will eliminate...
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