Cuando habla Bersin la industria escucha y ahora comenta la necesaria fusión entre las aplicacione sociales y las de gestión del talento. Las aplicaciones de socialtext, chatter, jive, sharepoint, etc. hacen que lo social sea mandatorio para la gestión del talento.
"The HR systems and talent management market is now mature enough that we, as buyers of this software, should expect social “features” to be embedded within the applications we buy. Companies don’t want to lash together a social tool with an HR system any more, just like we don’t want to have to buy a printer driver seperately for our PC. Social has become a set of “features” not a “platform.”
What this means for the HR software market is that every major vendor has to build or buy social features. (And with lots of open source tools available, this is not very hard.) Tools providers have to be more innovative than ever, because while they may be able to sell their collaboration and social tools directly to some clients, they are more likely to see their market disappear as these features become more integrated into platforms."