Empathy they say -- not apathy, not sympathy -- is fast becoming the secret to corporate success.
More and more academics, design professionals and business executives are talking about the importance of empathy as a first step to creativity and innovation, the benchmarks of the so-called new economy. Empathy they say -- not apathy, not sympathy -- is fast becoming the secret to corporate success.
Wired magazine said empathy is "a revolutionary force for change ... social co-operation and mutual aid will be key forces from product marketing methods to informing policy and peace initiatives."
John M. Eger Chair of Communications and Public Policy and Director of the Creative Economy Initiative, San Diego State University