He gave the most sophisticated defense of emotivism in the post-war period. In his papers "The Emotive Meaning of Ethical Terms" (1937) and "Persuasive Definitions" (1938), and his book Ethics and Language (1944), he developed a theory of emotive meaning; which he then used to provide a foundation for his theory of a persuasive definition. He furthermore advanced emotivism as a meta-ethical theory that sharply delineated between cognitive, scientific uses of language (used to state facts and to give reasons, and subject to the laws of science) and non-cognitive uses (used to state feelings and exercise influence).
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