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7 Tactics For Content Curation Success By Heidi Cohen

7 Tactics For Content Curation Success By Heidi Cohen | emotive | digital marketing | Scoop.it

Excerpt from the article on Heidi Cohen's Blog:
"Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.

1. Provide editorial selection expertise.
Become known as a trustworthy filter and thought leader on a specific topic.

2. Add commentary to augment existing information.
Give the selected information context for your specific audience.

3. Write attention-grabbing headlines.
Develop headline expertise within your organization.

4. Package your content to attract attention and facilitate consumption.
Outline and highlight key points.
Add images to appeal to readers’ visual senses.

5. Offer curated content on regular schedule.

6. Distribute curated content effectively across channels, platforms and devices.

7. Track results of curated content to achieve your objectives.
Incorporate appropriate content marketing metrics to determine content curation effectiveness..."

Each tactic is analyzed with more information. Read full original article:
http://heidicohen.com/content-curation-success



Via Giuseppe Mauriello
emotive's insight:

7 Great Tactics to Make your Content Curation Successful.

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John Reeves's curator insight, May 19, 2014 9:48 AM

Worth the READ....

Anne Marie Thirsvad's curator insight, May 22, 2014 6:20 AM

Curation is KING!

ropesemphasize's comment, January 14, 1:42 AM
Spectacular...!!
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Infographic: #HCSM Tweet Chat Insights | emotive

Infographic: #HCSM Tweet Chat Insights | emotive | emotive | digital marketing | Scoop.it
#HCSM is the hashtag for Healthcare Communications & Social Media, the first global healthcare Twitter chat. View our infographic to see statistics on the chat.
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emotive continues to grow

emotive continues to grow | emotive | digital marketing | Scoop.it

London-based digital agency emotive has appointed Aaron Joshua (AJ) Barroso as its new digital marketing manager.

emotive's insight:

emotive is pleased to announce the appointment of Aaron Joshua Barroso (AJ), who will be leading the Digital Marketing team. For more information about how emotive can help you amplify your message and engage with your audience, get in touch at chat@thinkemotive.com.

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Rescooped by emotive from Hospitals: Trends in Branding and Marketing
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The Cure for Your Marketing Woes: Digital Strategies for the Healthcare Industry |

The Cure for Your Marketing Woes: Digital Strategies for the Healthcare Industry | | emotive | digital marketing | Scoop.it

“Rise Interactive shares some valuable tips on how to tailor digital marketing efforts for the healthcare industry.”


Via eMedToday
emotive's insight:
Did You Know The 3 Keys to Digital Marketing in Healthcare?
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Rescooped by emotive from Social Media Content Curation
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7 Tactics For Content Curation Success By Heidi Cohen

7 Tactics For Content Curation Success By Heidi Cohen | emotive | digital marketing | Scoop.it

Excerpt from the article on Heidi Cohen's Blog:
"Content curation requires special skills, specifically, a strong point of view and expertise at content selection and presentation. It takes an expert with in-depth area knowledge to pick the content gems your audience seeks and needs.

1. Provide editorial selection expertise.
Become known as a trustworthy filter and thought leader on a specific topic.

2. Add commentary to augment existing information.
Give the selected information context for your specific audience.

3. Write attention-grabbing headlines.
Develop headline expertise within your organization.

4. Package your content to attract attention and facilitate consumption.
Outline and highlight key points.
Add images to appeal to readers’ visual senses.

5. Offer curated content on regular schedule.

6. Distribute curated content effectively across channels, platforms and devices.

7. Track results of curated content to achieve your objectives.
Incorporate appropriate content marketing metrics to determine content curation effectiveness..."

Each tactic is analyzed with more information. Read full original article:
http://heidicohen.com/content-curation-success



Via Giuseppe Mauriello
emotive's insight:

7 Great Tactics to Make your Content Curation Successful.

more...
John Reeves's curator insight, May 19, 2014 9:48 AM

Worth the READ....

Anne Marie Thirsvad's curator insight, May 22, 2014 6:20 AM

Curation is KING!

ropesemphasize's comment, January 14, 1:42 AM
Spectacular...!!
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Infographic: Insights from #ESCCongress | emotive

Infographic: Insights from #ESCCongress | emotive | emotive | digital marketing | Scoop.it
The European Society of Cardiology’s ESC Congress is an annual international event held in Europe dedicated to cardiovascular disease.
emotive's insight:

The European Society of Cardiology’s ESC Congress is an annual international event held in Europe dedicated to cardiovascular disease. As shown in this infographic, the event was buzzing with a lot of social media conversation.

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emotive is thrilled to be a sponsor of the PM Society’s Digital Media Awards 2014 | emotive

emotive is thrilled to be a sponsor of the PM Society’s Digital Media Awards 2014 | emotive | emotive | digital marketing | Scoop.it
emotive is proud to announce that we will sponsoring the PM Society’s Digital Media Awards 2014
emotive's insight:

In addition to our sponsorship of the event, we are also excited that some amazing innovative digital projects we have worked on over the last twelve months have been nominated as finalists in five prestigious categories.

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Rescooped by emotive from Social Media, SEO, Mobile, Digital Marketing
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The symbiotic relationship between social and content

The symbiotic relationship between social and content | emotive | digital marketing | Scoop.it

Social media marketing and content marketing are blending together. Here's why, plus 3 tips for writing great headlines from Jay Baer.


Via Kamal Bennani
emotive's insight:

Content is fire, social media is gasoline.

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7 Social Media Trends That Are Shaping 2014 Infographic

7 Social Media Trends That Are Shaping 2014 Infographic | emotive | digital marketing | Scoop.it
As we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven...
emotive's insight:

7 Social Media Trends Impacting The Digital Marketing Industry in 2014


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