Emotional responses. Milestone 2
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Emotional responses. Milestone 2
Communication with consumers: the importance of emotional responses
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Powerful yet often overlooked: emotional response

Powerful yet often overlooked: emotional response | Emotional responses. Milestone 2 | Scoop.it
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou  I’ve discussed that communication is essent...
Zeisha Amy Flavell's insight:

I beleive this article is effective because it explores the reasons that comsumers emotional response is so important in the market. It states that attitude had an effect on future behaviour. Meaning that brands and companies should always create positive emotional responses with consumers to gain comsumer loyalty. This article shows how behaviour and attitude become integrated when it comes to marketing communicatrions. I beleive this article is very effective becoause it provides images and structures of what types of moods emotional responses can put a consumers in. 

 

 

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Callum Sweeney's comment, April 8, 2013 9:43 PM
This article is good because it gives you a lot of info with all the diagrams and models. This articles could be really well utilised in order to make good marketing decisions that will pay off into the future.
Toni Kane's curator insight, April 10, 2013 12:52 AM

This article is very interesting, it illustrates the importance of emotional responses between you and your consumers. emotional responses create greater customer loyalty and more positive outcomes because of this. As marketers it's important to understand how a customer is feeling. This changes the way marketers interact with others. 

Ali White's comment, April 10, 2013 1:18 AM
I agree again with you Toni. Trust and loyalty seem to be the two most common and most important themes incorporated within the consumer-company relationship. If loyalty and trust is in this relationship both sides can benefit and if both are maintained at a high level the relationship can become very strong and last for a long time.
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10 Common--and Effective--Emotional Triggers - Consumer Emotions

10 Common--and Effective--Emotional Triggers - Consumer Emotions | Emotional responses. Milestone 2 | Scoop.it
Spur potential customers into action by adding these cues to your marketing campaign.
Zeisha Amy Flavell's insight:

This article shows the effect that both postive and negitive emotional responses can have on businesses through communication. It's a very helpful and detailed article of how to create a postive emotional response with consumers. Creating an emotional response is very inportant in a business because attitude effacts behaviour. Therefore if a consumer has a positive emotoinal response they are more likely to come back and create a loyalty to you business. All companies use these 10 triggers in their marketing and advertising campaigns. I have been polled into many branding campaigns in past by companies using these 10 tiggers. So I agree that they are very affective. 

 

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Georgia Kirkham's curator insight, April 8, 2013 5:29 PM

I found this to be a very interesting article. It's funny how a few words on an ad can cause a person to have an emotional reaction to it, so much so that that person becomes inclined to buying that product. It just highlights to me how easily a consumer can be manipulated into uying a product. It reminds me of the 'share a coke' Coke campaign. The words 'Share a coke' brings up feelings of belonging within a group who you would 'share' a coke with. The campaign also caused people to upload pictures of their cokes online on social media sites, people bought cokes with their names on it to share it online with others, thus feeling like part of the group.

Rory Kelly's comment, April 8, 2013 6:39 PM
The' Share a coke' campaign was a great example of this evoking feelings of having fun with your mates etc. made me personally going and buying a coke and hanging out with a bunch of mates. Emotions do play a huge role on peoples buying instincts shown by these 10 emotional triggers. Positive connotations with such advertisements such as the coke campaign were so successful because the ads played on the consumers emotions.
Callum Sweeney's comment, April 8, 2013 9:48 PM
This is a great article and very similar to one of the articles that i just scooped! really interesting seeing ow effective all of these emotions can be in relation to IMC.