A idea that is original, creative, well planned and differentiated from all the other marketing campaigns is more likely to result in capturing the publics attention. It is not about proving to people that your product or service is better than anothers. It is primarily about developing a poweful idea and implementing the idea through a marketing campaign that is clear, straightforward and consistent across all forms of media. If a brands message is constant consumers are more likely to remember who they are what they stand for. Marketing advertisements that connect with the audience on a more emotive level captivates the consumers interest and creates a more memorable experience. Word of mouth is said to the biggest and most influential marketing tool. Social networks nowadays are being heavily exploited by marketers also. Red Bull is a great example of a brand that has imaginative and powerful ideas. The power of the marketing campaign discussed in this article lies in the synergy between the extreme event and the company's existing marketing message " Red Bull give you wings". I completely agree with this article and the statement “It seems like the smart marketers are realizing that interruption is dead", Great read!
Peter, the UK's leading social media consultant, reviews words that provoke an Emotional Response - Marketing firms have an inside secret that helps them to write compelling content and advertisements.
This article strongly emphasizes the importance of using persuasive and positive words and phrases when marketing and advertising. Peter has included a great assortment of emotional trigger words that invoke and engage with consumers. He also describes how certain words create a sense of urgency; this reduces consumer hesitation to buy a product. By using influential words in marketing communications organisations have a better chance in prompting consumers to purchase their product or utilize their service. This is because their content has the potential to cause an emotional connection between consumers and their product.
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article by Kevin Johnston suggests that when creating a marketing mix a selection of marketing communications tools should be utilized. A marketing mix is established from an arrangement of different marketing methods which are, advertising, sales promotion, public relations, direct marketing and interactive marketing. Having a variety of diverse communication techniques can be more effective than using one strategy and can lead to benefits such as, attracting new customers. This article then highlights four vital elements to consider when wanting to produce an effective and successful marketing communication mix. I believe each step is in order of importance. The first point is realising who your intended target market is. By understanding the target market for your product or service, marketers are then able to decide what type of communication channel is suitable for reaching your audience and conveying the message. Estimating the cost of the chosen media outlets is the third part of the marketing mix and will give businesses a guide as to how much the marketing campaign will cost. Measuring how the marketing programme performed is an essential way to determine how effective the initial marketing mix was. Marketers can measure how successful their marketing programme was by asking questions during product purchase such as, where did the customer hear about their business? Or simply calling customers and conducting a brief survey. Feedback received can then assist with the reorganisation of the marketing mix if need be. Overall, I found myself agreeing with all aspects discussed in this article, it was clear and straightforward .
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