Emotional responses
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Rescooped by Klaudia Lewis from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing
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IMC: The Power of Ideas- Week 7

IMC: The Power of Ideas- Week 7 | Emotional responses | Scoop.it
What do caring moms, extreme skydivers and the Three Little Pigs have in common? They’re all the subjects of 2012’s most unforgettable advertising campaigns.

Via Mike Kirkwood
Klaudia Lewis's insight:

A idea that is original, creative, well planned and differentiated from all the other marketing campaigns is more likely to result in capturing the publics attention. It is not about proving to people that your product or service is better than anothers. It is primarily about developing a poweful idea and implementing the idea through a marketing campaign that is clear, straightforward and consistent across all forms of media. If a brands message is constant consumers are more likely to remember who they are what they stand for. Marketing advertisements that connect with the audience on a more emotive level captivates the consumers interest and creates a more memorable experience. Word of mouth is said to the biggest and most influential marketing tool. Social networks nowadays are being heavily exploited by marketers also. Red Bull is a great example of a brand that has imaginative and powerful ideas. The power of the marketing campaign discussed in this article lies in the synergy between the extreme event and the company's existing marketing message " Red Bull give you wings". I completely agree with this article and the statement “It seems like the smart marketers are realizing that interruption is dead", Great read!

 

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David Blomfield's comment, September 26, 2013 10:45 PM
This is an awesome article I thought the Microsoft surface was amazing, I kept watching it again and again. These ads didn't really sell the product but made an emotional connection with the consumers. This type of creative emotional advertising is very powerful and I believe this integrated marketing communication strategy could benefit many companies.
David Blomfield's comment, September 26, 2013 10:47 PM
This is an awesome article I thought the Microsoft surface was amazing, I kept watching it again and again. These ads didn't really sell the product but made an emotional connection with the consumers. This type of creative emotional advertising is very powerful and I believe this integrated marketing communication strategy could benefit many companies.
Ben Beguely's curator insight, September 27, 2013 1:16 AM

this was a good article it realy true the attention of the consumers. it was realy planned out well and very creative. not only did it draw consumers attention it it also made a personal to the consumers.

Rescooped by Klaudia Lewis from The importance of emotional response in IMC
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Ask Peter: Words that provoke an emotional response.

Ask Peter: Words that provoke an emotional response. | Emotional responses | Scoop.it
Peter, the UK's leading social media consultant, reviews words that provoke an Emotional Response - Marketing firms have an inside secret that helps them to write compelling content and advertisements.

Via Callum Sweeney
Klaudia Lewis's insight:

This article strongly emphasizes the importance of using persuasive and positive words and phrases when marketing and advertising.  Peter has included a great assortment of emotional trigger words that invoke and engage with consumers. He also describes how certain words create a sense of urgency; this reduces consumer hesitation to buy a product. By using influential words in marketing communications organisations have a better chance in prompting consumers to purchase their product or utilize their service. This is because their content has the potential to cause an emotional connection between consumers and their product. 

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James Bradley's comment, August 18, 2013 11:00 PM
This article offers a simple concept yet the idea Peter proposes seemingly works in a practical concept and is essential to appealing to consumers emotional senses. The words he uses as examples create a buzz and/or develop a sense of ‘buy now’ or you’ll miss out which is important when marketing to today consumers which research has proven are now busier than ever. Achieving this along with creating the emotional response is essential to creating effective advertising in today’s environment.
Charné Olivier's comment, August 21, 2013 3:27 AM
After reading Crystals comment i will have to agree that the list of examples of words that marketers use is great. Its interesting to know that marketers use these words to triggers people's emotions in order to get their response. Injecting the idea that people will "miss out" on something by simply using the words from the list is a smart marketing strategy. This article is a good read as it explains how emotional marketing strategies are mainly the best way to generate new customers as well as keeping the loyal ones. This is worth the read.
David Blomfield's comment, September 26, 2013 11:01 PM
I found this article very interesting. This article talks about how marketers prompt an emotional response by using a specific set of words. This seems quite unusual as I personally don't think of social media as being the best marketing media to provide emotional response. These words get consumers to act now which is exactly what marketers want.
Rescooped by Klaudia Lewis from Week 6; Creating an effective communication mix, Measuring results against objectives
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Emotional responses | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Jillian Hor Maelynn
Klaudia Lewis's insight:

This article by Kevin Johnston suggests that when creating a marketing mix a selection of marketing communications tools should be utilized. A marketing mix is established from an arrangement of different marketing methods which are, advertising, sales promotion, public relations, direct marketing and interactive marketing. Having a variety of diverse communication techniques can be more effective than using one strategy and can lead to benefits such as, attracting new customers. This article then highlights four vital elements to consider when wanting to produce an effective and successful marketing communication mix. I believe each step is in order of importance. The first point is realising who your intended target market is. By understanding the target market for your product or service, marketers are then able to decide what type of communication channel is suitable for reaching your audience and conveying the message.  Estimating the cost of the chosen media outlets is the third part of the marketing mix and will give businesses a guide as to how much the marketing campaign will cost. Measuring how the marketing programme performed is an essential way to determine how effective the initial marketing mix was. Marketers can measure how successful their marketing programme was by asking questions during product purchase such as, where did the customer hear about their business? Or simply calling customers and conducting a brief survey. Feedback received can then assist with the reorganisation of the marketing mix if need be. Overall, I found myself agreeing with all aspects discussed in this article, it was clear and straightforward .

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Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Sheenal Prakash's comment, September 26, 2013 11:11 PM
I agree with peonix hu's insight that a combination of advertising, promotions, PR and direct marketing will give any company a better return on investment than it would if they only focused on one method of marketing. The exact mix will be determined by the product acti ute andthe product type combine with the expectations of the target audience for each brand or product but I think they will need to have those marketing methods in at least some quantity to be able to have highly effective marketing
Yunqi Zeng's comment, September 26, 2013 11:48 PM
communication is one of the key elements in marketing strategy therefore it is important to select the effective marketing communication tool.