Emotional responses is a essential part of IMC as it tells us how the consumers feel towards the communication efforts of an organsiation. As the article states recording facial expression and physical responses of consumers upon mentioning your brand gives indepth insight as to how the consumers feel towards your brand. for example if the appearance of your product is not pleasing to the consumer then they may not like using it or seeing it around, whereas if they may find its appearance appealing this would be opposite.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.