Emotional Design
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Emotional Design
Emotional Design
User Experience (UX), Emotional Design, Branding, NLP, User Interface (UI), Music, Psychology, Emotional Affects, Social Media, PET Design
Curated by Alexis Brantes
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User Experience (UX) Career Advice From 1,015 UX Professionals

Across a thousand UX professionals we found high job satisfaction, hugely varying educational background, 210 job titles, and wide-ranging work roles.
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When Design Best Practices Become Performance Worst Practices | UX Magazine

Performance must be integrated into every phase of the design, testing, and development process. Web teams need to see their pages the way that real people see their pages: slowed down frame by frame.


Via yannick grenzinger
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Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape | #TheMarketingTechAlert

Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape | #TheMarketingTechAlert | Emotional Design | Scoop.it

Advanced/ Excerpt...

 

Scott Brinker, a.k.a. chiefmartec*, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes. As Scott modestly writes, his classes present “a semblance of meaningful structure” with Internet and Infrastructure providing the foundations, Marketing Backbone platforms (major channel systems) managing most interactions, Marketing Middleware (including Customer Data Platforms) providing a connective layer, and Marketing Experiences and Marketing Operations systems offering specialized capabilities.

 

Showing the actual connections between system pairs has another advantage: it lets you represent the architecture as a formal graph, meaning you can compare architectures using standard graph analysis techniques. Even just counting the connections gives a useful measure of relative complexity.

The diagrams above illustrate this nicely: the top picture shows the same architecture as before, which has 14 system-to-system connections (out of 28 possible pairs, another useful metric, even though some wouldn't make much sense). The bottom picture shows the same systems with everything connecting through a central database: now there are only eight connections and several missing system-to-system links have been provided automatically. If you want a crude approximation of how much a central database reduces complexity (and hence cost), this is good place to start.


Via iNeoMarketing, Michael Allenberg
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erika rosenthal's curator insight, January 15, 2014 9:57 AM

This is a superb diagram of systems working together and their interlaced intricacies. I am seeing so much about content marketing on the web (beyond this article which was well done) and am concerned that the emphasis may to too high on that one segment of marketing, content. There is also the creation of assets, the vehicles in which content flows, which have a presence where the customers may be looking. There's channel management, how much of the budgeting mix and time is devoted to each channel of communication, and let's not forget the creative part of marketing and the research and analysis that makes sense from otherwise chaos and drives business decisions. Utilizing all these tools enables the marketer to optimize the budget and build customer loyalty in the process. Hats off to Scott Martec who took a step in the right direction to create form and explain cross functional interdependencies. 

Michael Allenberg's curator insight, January 16, 2014 7:11 AM

Study this one intimately and then design your User/Customer Experiences!

Jason Hack's curator insight, January 20, 2014 3:13 AM
The Internet has created a medium that allows even the smallest of business to effectively market their services or products online. One industry that has seen great success in utilizes the Internet for marketing is the travel industry. Generating leads, creating excitement for travel and booking trips are only a few of the unique marketing opportunities that travel professionals can take advantage of. Travel Internet marketing is a growing field and one that all travel agents and industry professionals should take advantage of. With the net being free-for-all, there are a lot of potential threats out there and business owners should be conscious of this and plan accordingly. Before you begin looking for someone to help write the perfect internet marketing strategy, take a look at the look at a few of the disadvantages below. The first step is, obviously, a well designed website. Traditional travel marketing relied on glossy advertisements to generate excitement and leads. A well designed website takes the concept of the advertisements to the next level. A website filled with pictures, videos, articles, reviews and information is the perfect resource for anyone considering booking a trip. For this reason, travel professional are encourage to work with a Internet Marketing expert for all their website content needs. The cost of Internet marketing may seem steep, but when you consider the long term results of a strategy created by professionals, there is no better investment that a business owner can make. The results are undeniable and produce: ongoing growth and website notoriety, increased visitor counts and high conversion rates. Site owners wanting plans for Crazy Clickbank Cash advertising will always be seeking new and ingenious marketing methods. Not surprisingly, all business site owners want their ideas and efforts to get more internet traffic and increased revenue. Unfortunately, online marketing methods can be extremely costly, but you’ll find advertising and marketing ideas and methods that don’t cost a large amount of. You’ll find great marketing strategies and ideas that may get a sizeable degree of site traffic and revenue.
Rescooped by Alexis Brantes from Best Practices in Instructional Design & Use of Learning Technologies
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Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data - Free #eBook Share | #HowTo

Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data - Free #eBook Share | #HowTo | Emotional Design | Scoop.it
eBook Free Download: Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data | PDF, EPUB | ISBN: 1118388038 | 2013-04-29 | English | PutLocker

Via Fox eBook, Dr Pam Hill, JoelleYalin
Alexis Brantes's insight:

interesting book... 

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Fox eBook's curator insight, July 23, 2013 11:35 PM

Go beyond design concepts and learn to build state-of-the-art visualizations

The visualization experts at Microsoft’s Pragmatic Works have created a full-color, step-by-step guide to building specific types of visualizations. The book thoroughly covers the Microsoft toolset for data analysisand visualization, including Excel, and explores best practices for choosing a data visualization design, selecting tools from the Microsoft stack, and building a dynamic data visualization from start to finish. You’ll examine different types of visualizations, their strengths and weaknesses, and when to use each one.

Data visualization tools unlock the stories within the data, enabling you to present it in a way that is useful for making business decisionsThis full-color guide introduces data visualization design concepts, then explains the various Microsoft tools used to store and display dataFeatures a detailed discussion of various classes of visualizations, their uses, and the appropriate tools for eachIncludes practical implementations of various visualizations and best practices for using themCovers out-of-the-box Microsoft tools, custom-developed illustrations and implementations, and codeexamples

Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data arms you with best practices and the knowledge to choose and build dynamic data visualizations.

Table of Contents

Part I: Introduction to Data Visualization
Chapter 1. Fundamentals of Visualization
Chapter 2. Designing a Visualization

Part II: Microsoft’s Toolset for Visualizing Data
Chapter 3. The Microsoft Toolset
Chapter 4. Building Data Sets to Support Visualization
Chapter 5. Excel and PowerPivot
Chapter 6. Power View
Chapter 7. PerformancePoint
Chapter 8. Reporting Services
Chapter 9. Custom Code

Part III: Visual Analytics in Practice
Chapter 10. Scorecards and Indicators
Chapter 11. Timelines
Chapter 12. Comparison Visuals
Chapter 13. Slice and Dice: Ad Hoc Analytics
Chapter 14. Relationship Analysis
Chapter 15. Embedded Visualizations
Chapter 16. Other Visualizations

Appendix A. Choosing a Microsoft Tool
Appendix B. DAX Function Reference

Dr Pam Hill's curator insight, July 25, 2013 8:45 AM

I'm downloading this text!

JoelleYalin's curator insight, January 18, 2014 6:36 PM

A very helpful book for learning professionals. Follow this step-by-step guide to building specific types of visualizations.

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What's Next for Customer Experience in 2014? | Coveo Insights Blog

What's Next for Customer Experience in 2014? | Coveo Insights Blog | Emotional Design | Scoop.it
Companies across all industries are well aware that, in today's market, customer experience stands as their primary differentiator. Let's face it, we are com.

Via Fred Zimny
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8 Effective Ways of Measuring UX

8 Effective Ways of Measuring UX | Emotional Design | Scoop.it
Tweet Tweet 8 Effective Ways of Measuring UX by If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
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Mapping Emotions On The Body: Love Makes Us Warm All Over

Mapping Emotions On The Body: Love Makes Us Warm All Over | Emotional Design | Scoop.it
Being happy is indeed a total body experience, according to maps of where people feel emotions.
Alexis Brantes's insight:

"Our emotional system in the brain sends signals to the body so we can deal with our situation," says Lauri Nummenmaa, a psychologust at Aalto University who lead the study

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Neuromarketing: How To Use Science To Beat Your Competitors

Neuromarketing: How To Use Science To Beat Your Competitors | Emotional Design | Scoop.it
Video campaigns are increasingly at the heart of marketing. But, it’s not enough to have a video; it’s got to be one that stands out. But how to do this?
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Twitter and the Social Unconscious: how tweets and blogs go far beyond the individual

Twitter and the Social Unconscious: how tweets and blogs go far beyond the individual | Emotional Design | Scoop.it
“ What does twitter tell us about our social unconscious? Studies are just beginning to scratch the surface of the meaning behind the cacophony of noise we humans put online, but what might be the meaning behind this collective activity?”
Via Aaron Balick, Roger Gorman
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Wow! Very impresive!
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» UX Design-Planning Not One-man Show

» UX Design-Planning Not One-man Show | Emotional Design | Scoop.it
Boxes and Arrows is devoted to the practice, innovation, and discussion of design; including graphic design, interaction design, information architecture and the design of business.
Alexis Brantes's insight:

Here is some ideas of UXD based on the experiences of Holger Maassen

 
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What happens when information architects meet building architects?

What happens when information architects meet building architects? | Emotional Design | Scoop.it

It was amazingly familiar.


Via Mario K. Sakata
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The Role of Metrics in a UX Strategy - ConveyUX - 2014 - The Conference for What's Next in UX

The Role of Metrics in a UX Strategy - ConveyUX - 2014 - The Conference for What's Next in UX | Emotional Design | Scoop.it
Leveraging the Power of UX Data to Create Better Designs and Drive Innovation The UX field is slowly maturing, moving out of the testing labs and pushing around pixels, towards defining and implementing UX strategy.
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Lessons Learned from Watching 200,000 User Testing Videos | UserTesting.com

Lessons Learned from Watching 200,000 User Testing Videos | UserTesting.com | Emotional Design | Scoop.it
Our latest eBook shows you the most useful lessons we've learned over the last year.
Alexis Brantes's insight:

No matter how different we like to think we are, there are always going to be things we have in common. 

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User Interface Design Guidelines - 10 Rules of Thumb

User Interface Design Guidelines - 10 Rules of Thumb | Emotional Design | Scoop.it
User Interface Design Guidelines - 10 Rules of Thumb...
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...From Nielsen and Molich

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Eye Tracking 101: How Your Eyes Move on Websites [Infographic]

Eye Tracking 101: How Your Eyes Move on Websites [Infographic] | Emotional Design | Scoop.it
Eye Tracking 101: How Your Eyes Move on Websites [Infographic] - infographic Web Design
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Harry Bailey's curator insight, March 15, 2014 11:18 PM

Interesting article while a little hard to read at first, it highlights the importance of placing your key information in areas that have proven to attract a users eyesight and attention so they can gather the information they need form your page as quickly as possible. Comes with a number of statistics, and supports the idea that users rarely scroll down so you need to deliver your information at the top to get them interested. 

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Official Usability, User Experience & User Interface Guidelines From Companies | Usability Geek

Official Usability, User Experience & User Interface Guidelines From Companies | Usability Geek | Emotional Design | Scoop.it
Usability, User Experience (UX) & User Interface Guidelines of Companies such as Adobe, Apple, Blackberry, Google, Microsoft, HP and others
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▶ Apple - Holiday - TV Ad - Misunderstood - YouTube

A teenage boy surprises his family with a thoughtful holiday gift.
Alexis Brantes's insight:

An amazing way to show the power of the Emotion and Design

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BPS Research Digest: Why is a touch on the arm so persuasive?

BPS Research Digest: Why is a touch on the arm so persuasive? | Emotional Design | Scoop.it
“ Comments:Research into the persuasive nature of touchhttp://ow.ly/5DhY8 #psych #neuropsych - Heather McQuaidTags: psych, neuropsychby: Heather McQuaid...”
Via David McGavock, Roger Gorman
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