The job of the user researcher bears more than a passing resemblance to the job of an investigative journalist. Both are looking for buried treasure — stories that capture a particular individual’s goals, motivations and struggles while simultaneously resonating with a much larger audience. Both are trying to find the truth behind what people say when the truth is hidden in a Rashomon-like web of contradictory narratives from different people. And both are dealing with unreliable witnesses: people who do not understand why they are doing the things they are doing, or don’t want to tell you, or don’t tell you the whole truth.
Customer experience is becoming more relevant than ever and involves people interacting with physical and digital channels in which content place a crucial role. But how mature is the content strategy of organizations for this new landscape?
It occurred to me last night that, if Customer Experience was a human body, personas would be healthy eating. Just like we know we should have and need personas, we all know we should and need to eat healthy. But both can be hard to do and, like the debate I had with myself last…
Via Fred Zimny
FSU Researcher Uses Machine Learning to Improve Suicide Prediction A groundbreaking project led by a Florida State University researcher makes an exponential advance in suicide prediction, potentially giving clinicians the ability to predict who will attempt suicide up to two years in advance with 80 percent accuracy. FSU Psychology researcher Jessica Ribeiro feels an urgency …
Alexis Brantes's insight:
Understanding the human behavior is a great help from AI to improve the bad experiences and prevent suicide.
Human emotion is a primary driver of how people feel about brands and the extent to which those feelings — along with needs/wants — drive spend. This basic reality sits underneath customer experience (CX) initiatives, as one of CX’s core objectives is to design experiences that evoke emotions that drive affinity and spend.SEE ALSO: The Customer Experience Revenue Growth Equation Holds True In Europe Download this exclusive report from Forrester to learn about:
We're on the edge of a new frontier in art and creativity -- and it's not human. Blaise Agüera y Arcas, principal scientist at Google, works with deep neural networks for machine perception and distributed learning.
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