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Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
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Concentrate less on the product and more on the value you create for your customers. The customers care for the value proposition and how you fulfill it.
Traducción de la serie de entrevistas realizadas por Marco van Hout en su sitio Design-Emotion.com
Hablando de Diseño y Emociones | Design & Emotion Society y Posmo: Comunicación Digital
Las emociones ocupan un lugar importante en nuestras vidas, sin ellas simplemente no podríamos vivir.
Esta es la visión sobre el concepto "Diseño para la Emoción" que tiene Jeroen Van Erp
Across a thousand UX professionals we found high job satisfaction, hugely varying educational background, 210 job titles, and wide-ranging work roles.
Performance must be integrated into every phase of the design, testing, and development process. Web teams need to see their pages the way that real people see their pages: slowed down frame by frame.
Scott Brinker, a.k.a. chiefmartec*, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes. As Scott modestly writes, his classes present “a semblance of meaningful structure” with Internet and Infrastructure providing the foundations, Marketing Backbone platforms (major channel systems) managing most interactions, Marketing Middleware (including Customer Data Platforms) providing a connective layer, and Marketing Experiences and Marketing Operations systems offering specialized capabilities.
Showing the actual connections between system pairs has another advantage: it lets you represent the architecture as a formal graph, meaning you can compare architectures using standard graph analysis techniques. Even just counting the connections gives a useful measure of relative complexity. The diagrams above illustrate this nicely: the top picture shows the same architecture as before, which has 14 system-to-system connections (out of 28 possible pairs, another useful metric, even though some wouldn't make much sense). The bottom picture shows the same systems with everything connecting through a central database: now there are only eight connections and several missing system-to-system links have been provided automatically. If you want a crude approximation of how much a central database reduces complexity (and hence cost), this is good place to start.
This is a superb diagram of systems working together and their interlaced intricacies. I am seeing so much about content marketing on the web (beyond this article which was well done) and am concerned that the emphasis may to too high on that one segment of marketing, content. There is also the creation of assets, the vehicles in which content flows, which have a presence where the customers may be looking. There's channel management, how much of the budgeting mix and time is devoted to each channel of communication, and let's not forget the creative part of marketing and the research and analysis that makes sense from otherwise chaos and drives business decisions. Utilizing all these tools enables the marketer to optimize the budget and build customer loyalty in the process. Hats off to Scott Martec who took a step in the right direction to create form and explain cross functional interdependencies.
Study this one intimately and then design your User/Customer Experiences!
eBook Free Download: Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data | PDF, EPUB | ISBN: 1118388038 | 2013-04-29 | English | PutLocker
Go beyond design concepts and learn to build state-of-the-art visualizations
The visualization experts at Microsoft’s Pragmatic Works have created a full-color, step-by-step guide to building specific types of visualizations. The book thoroughly covers the Microsoft toolset for data analysisand visualization, including Excel, and explores best practices for choosing a data visualization design, selecting tools from the Microsoft stack, and building a dynamic data visualization from start to finish. You’ll examine different types of visualizations, their strengths and weaknesses, and when to use each one.
Visual Intelligence: Microsoft Tools and Techniques for Visualizing Data arms you with best practices and the knowledge to choose and build dynamic data visualizations.
Part I: Introduction to Data VisualizationChapter 1. Fundamentals of VisualizationChapter 2. Designing a Visualization
Part II: Microsoft’s Toolset for Visualizing DataChapter 3. The Microsoft ToolsetChapter 4. Building Data Sets to Support VisualizationChapter 5. Excel and PowerPivotChapter 6. Power ViewChapter 7. PerformancePointChapter 8. Reporting ServicesChapter 9. Custom Code
Part III: Visual Analytics in PracticeChapter 10. Scorecards and IndicatorsChapter 11. TimelinesChapter 12. Comparison VisualsChapter 13. Slice and Dice: Ad Hoc AnalyticsChapter 14. Relationship AnalysisChapter 15. Embedded VisualizationsChapter 16. Other Visualizations
Appendix A. Choosing a Microsoft ToolAppendix B. DAX Function Reference
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A very helpful book for learning professionals. Follow this step-by-step guide to building specific types of visualizations.
Companies across all industries are well aware that, in today's market, customer experience stands as their primary differentiator. Let's face it, we are com.
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Being happy is indeed a total body experience, according to maps of where people feel emotions.
"Our emotional system in the brain sends signals to the body so we can deal with our situation," says Lauri Nummenmaa, a psychologust at Aalto University who lead the study
Texto Traducido desde el sitio Experience-Marketing.fr Hablando de Disñeo y Emociones | Design & Emotion Society y posmo: comunicación Digital
El diseño y el sentido de lo bello sirven para satisfacer esta necesidad de equilibrio del individuo llamado homeostático. El proceso homeostático es la búsqueda permanente del equilibrio entre el entorno interno (el sí) y el entorno externo. La emoción que es la señal interna de perturbación del homeostático, todo el entorno induce modificaciones en el estado emocional, reduciendo las señales negativas, el diseño permite agregar esta necesidad.
A 100 años del nacimiento de Marshall McLuhan celebramos al más grande teórico de la comunicación: un hombre capaz de ver el futuro, con inclinaciones místicas y una lucidez aún inapreciada en su entendimiento del paisaje de fusión entre el hombre y su comunicación.
Nunca esta demás recordar al más grande teórico de la comunicación: Marshall McLuhan
Boxes and Arrows is devoted to the practice, innovation, and discussion of design; including graphic design, interaction design, information architecture and the design of business.
Here is some ideas of UXD based on the experiences of Holger Maassen
It was amazingly familiar.
Leveraging the Power of UX Data to Create Better Designs and Drive Innovation The UX field is slowly maturing, moving out of the testing labs and pushing around pixels, towards defining and implementing UX strategy.
Our latest eBook shows you the most useful lessons we've learned over the last year.
No matter how different we like to think we are, there are always going to be things we have in common.
User Interface Design Guidelines - 10 Rules of Thumb...
...From Nielsen and Molich
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Eye Tracking 101: How Your Eyes Move on Websites [Infographic] - infographic Web Design
Usability, User Experience (UX) & User Interface Guidelines of Companies such as Adobe, Apple, Blackberry, Google, Microsoft, HP and others
A teenage boy surprises his family with a thoughtful holiday gift.
An amazing way to show the power of the Emotion and Design