The Longest Lasting Emotions In Customer Experience. Recent research published in the journal: Motivation and Emotion shows which emotions last the longest and why. We explore what this means for customer service and customer experience leaders.
For companies and designers, persuasive design changes virtually everything about planning a Web site. Standard usability research and testing are often no longer adequate. Persuasive design is fundamentally more qualitative, deep, and subtle than usability.
Alexis Brantes's insight:
When we understand the ux as a basic level, our next stet is design for persuasion
Lexalytics shipped the very first commercial sentiment analysis engine in 2004. Over the past 10 years, we've been adding lots and lots of features for enterprise-class quality, ease-of-use and customizability.
Developing product at a startup can be hard: there are often severe time constraints, resources are limited, and there is constant pressure from stakeholders to get your product to market. Many companies believe that for these reasons it's impossible to get a product design workflow in place – it would simply take too much time. It is precisely because of these constraints that it is so important to get a repeatable process in place early on. If your team focuses on describing your user experience through stories and sketches, as opposed to full fledged mock ups of a single screen of your interface, then the odds increase that they can ship a product that delights your customers, reduces engineering cost because a clear specification of product requirements exists at the outset, and your stakeholders will be happy because your team ships a better product more frequently. This route starts the process by describing why your team should focus on user stories from the outset, segues into an outline for a great process for startups developed by Jake Knapp of Google Ventures Design Studio, and finishes with some tips on validating your designs with users.
Barry Underwood’s work draws inspiration from his background in theater, his interests in art history, and the ecological and social history of specific environments. He has also been fortunate to spend a significant amount of time at artist residencies where he has created photographs of landscapes lit by both natural...