Emotional Design
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Emotional Design
Emotional Design
User Experience (UX), Emotional Design, Branding, NLP, User Interface (UI), Music, Psychology, Emotional Affects, Social Media, PET Design
Curated by Alexis Brantes
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Rescooped by Alexis Brantes from Designer's Resources
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Case Study: Should a Designer be a Good Writer? | Creativeoverflow

Case Study: Should a Designer be a Good Writer? | Creativeoverflow | Emotional Design | Scoop.it
A designer isn’t by far that person that creates layouts, codes these and uploads the files as it was few years ago. Nowadays, his job is very complex and it requires many hours of intensive work and a very solid background.

 

Designers need to be great communicators! Given a choice between hiring a designer who can smoke at Photoshop/Illustrator and designer who can write, I'll take the writer over the software guy (or girl) any day. Writers are generally good problem solvers.


Via Mark Strozier
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Rescooped by Alexis Brantes from SOCIAL MEDIA, what we think about!
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Emotional Design | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty