Human emotion is a primary driver of how people feel about brands and the extent to which those feelings — along with needs/wants — drive spend. This basic reality sits underneath customer experience (CX) initiatives, as one of CX’s core objectives is to design experiences that evoke emotions that drive affinity and spend.SEE ALSO: The Customer Experience Revenue Growth Equation Holds True In Europe Download this exclusive report from Forrester to learn about:
We're on the edge of a new frontier in art and creativity -- and it's not human. Blaise Agüera y Arcas, principal scientist at Google, works with deep neural networks for machine perception and distributed learning.
The job of the user researcher bears more than a passing resemblance to the job of an investigative journalist. Both are looking for buried treasure — stories that capture a particular individual’s goals, motivations and struggles while simultaneously resonating with a much larger audience. Both are trying to find the truth behind what people say when the truth is hidden in a Rashomon-like web of contradictory narratives from different people. And both are dealing with unreliable witnesses: people who do not understand why they are doing the things they are doing, or don’t want to tell you, or don’t tell you the whole truth.
Customer experience is becoming more relevant than ever and involves people interacting with physical and digital channels in which content place a crucial role. But how mature is the content strategy of organizations for this new landscape?
As customer expectations become more demanding and profit margins are increasingly squeezed, focusing on customer experiences that boost engagement and value to your business is no longer an option: it's imperative.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.