Emotional Branding
42
“Brands that connect emotionally to people, planet & purpose”
Curated by Anneliza Humlen
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Created Jul 10, 2011
Created by Anneliza ...
Updated May 22
Posts 22
Followers 113
Reactions 8
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www.innovationexcellence.com - May 22, 8:11 PM

Why Disruption is Not Just About Innovation

In ProVoke, we talk about disruption as the necessary element in order to innovate.
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www.spendmatters.com - May 22, 6:25 PM

Spend Matters: Intersecting Lean, CSR & Procurement: Nike’s New Supplier Sustainability Index

How Nike is leveraging even contract cancellations as an incentive for getting suppliers on board with green.

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emotionalbrandingalliance.com - May 22, 8:36 PM

Retail with Purpose: How retail brands can humanize sustainability

Sustainability storytelling at retail has yet to embrace the power of experience and emotion.  With the exception of a few i.e. M&S & Patagonia, there has been very little in the way of creativity and expressive range when it comes to getting the masses to care about sustainability.  Retail has the potential of changing behavior and opening minds.

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www.psfk.com - May 22, 8:19 PM

Hotel Commissions Street Artists To Design 55 Rooms [Pics] - PSFK

To provide an unconventional, boutique hotel experience, The Classical Baby Grand Hotel collaborates with urban designers and graffiti masters.
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www.fastcodesign.com - May 22, 8:08 PM

A Collapsible Water Bottle That Fits In The Palm Of Your Hand

One of the biggest challenges of long-distance running is staying hydrated--well, that and the whole long-distance running thing.
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www.marketwatch.com - May 22, 7:52 PM

Businesses Say Sustainability is Vital to Long Term Growth, but Can Weaken ... - MarketWatch (press release)

Businesses Say Sustainability is Vital to Long Term Growth, but Can Weaken ...MarketWatch (press release)LONDON, May 22, 2012 (BUSINESS WIRE) -- The vast majority of businesses say that sustainability is vital to their future growth, but almost half...
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www.csrwire.com - May 22, 8:03 PM

CORPORATE CITIZENSHIP: Investing in Healthy People, Healthy Planet and Healthy Performance

Corporations today are obliged to go beyond delivering business results. They should also improve the quality of life of their employees, their communities and society at large – and report out on this progress. Here’s why disclosing environmental, social and governance data is important, now more than ever:....


Via pdjmoo
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www.clickz.com (via @LisaDani) - May 22, 7:58 PM

14 Social Media ROI Metrics You Can Use Right Now! | ClickZ

The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. (RT @ClickZ: 14 Social Media ROI Metrics You Can Use Right Now!
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www.briansolis.com (via @chadfl2la) - May 22, 7:57 PM

Discovery Communications Discovers the Meaning of Like - Brian Solis

Discovery Communications Discovers the Meaning of Like http://t.co/tdvSrKmZ...
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techcrunch.com - May 22, 7:53 PM

The 15 Startups That Launched At Disrupt NYC Day 2. Who’s Your Favorite?

Disrupt NYC day two has just wrapped up.
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www.theatlantic.com - May 22, 8:04 PM

What Money Can’t Buy: The Moral Limits of Markets (Is There Nothing That is Not For Sale?)

- The Atlantic

Market thinking so permeates our lives that we barely notice it anymore. A leading philosopher sums up the hidden costs of a price-tag society." http://www.theatlantic.com/magazine/archive/2012/04/what-isn-8217-t-for-sale/8902/

 

INTERVIEW WITH AUTHOR: 'What Money Can't Buy': Forum | @KQED Public Media for Northern CA http://ow.ly/aWkc0


Via pdjmoo
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www.psfk.com - May 22, 8:21 PM

A Closer Look At New York’s Underground Park [Video]

Video looks at the idea of creating an underground park in an abandoned part of the New York subway system.
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www.fastcodesign.com - May 22, 8:08 PM

Ecosystems Rule Over Products Now. Here’s How Samsung’s Designers Are Coping

A few days before I grabbed a beef chilli lunch in London with Sunghan Kim at Samsung Design Europe’s office, the South Korean giant had posted some stellar financial results.
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blogs.hbr.org - May 22, 8:06 PM

CEOs Need Hard Data on Customer Loyalty

Three-quarters of the world's CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships.
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www.innovationexcellence.com - May 22, 8:17 PM

Innovation Excellence | 3 Phases of Innovation – Global, Open and Social Media

It is never boring working with innovation. Things happen faster and faster and frequent changes on HOW we innovate have become the norm rather than the exception.
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www.fastcoexist.com - May 22, 8:09 PM

3 Game-Changing Insights For A Sustainable Future

Prior to every year’s Sustainable Brands conference, I interview the show’s keynote speakers. This exposes me to the innovations these business and sustainability leaders are presenting at the podium.
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www.alternet.org - May 22, 8:03 PM

There Is a Way! Beyond the Big, Bad Corporation

New corporate models focus on ownership, governance, sustainability and social benefit.

As our political system sputters, a wave of innovative thinking and bold experimentation is quietly sweeping away outmoded economic models. In New Economic Visions


Via pdjmoo
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www.cmo.com - May 22, 8:00 PM

Smart Customers Abandon Stupid Companies

Take a critical look in the mirror, and answer this simple question: Does your company behave stupidly? The harsh truth is, customers use the word "stupid" all the time when they talk about their experiences dealing with the companies that serve them.


Via Pretium Solutions
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ryanhartwig.com (via @rthartwig) - May 22, 7:56 PM

Duh? Communication is the Key Factor for Team Performance?

In the April issue of Harvard Business Review, MIT’s Alex “Sandy” Pentland penned an article entitled, “The New Science of Building Great Teams,” in which he reported on a fascinating stu...
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www.youtube.com - May 14, 4:36 PM

Excellent Video on > Creating Shared Value: It's the Future

FSG illuminates the potential of shared value in this short motion graphic. See how GE, InterContinental Hotels Group, and Nestlé are using this approach suc...
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blogs.hbr.org - May 22, 8:05 PM

In Defense of Polymaths

Polymath is one of those words more likely to show up on the SAT than in everyday conversation.
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www.toptenwholesale.com - May 22, 7:39 PM

B2B Marketers Succeed with Social Media

According to the study, over 93 percent of B2B marketers use social media to market their business. That is slightly below B2C usage (95.2 percent); however, it shows a big increase since 2010 when only 88 percent of B2B marketers were using social media.

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